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MMlargest volume import store in the Quinte area, employing 18 people. More often than not, the name "Toyota" is enough to get people into the showroom, but retaining their trust and confidence is a different story. That's why Mid-Way Toyota has been so successful. Their customers not only come back to them, they refer friends and relatives as well. "I think they come in here because of the service we offer and the follow-up we do with our customers," says Neil. The qualified sales staff ensure the customers are happy during the sale, and after the sale, service customers are often phoned by Mid-Way to ensure the work was completed to their satisfaction. It's all part of that commitment at MidWay. The dealership, which began with three employees, is still owned by Chris Christensen. Service technician Roy Maracle has been employed at Mid-Way for 19 years and reconditioning detailer Larry Young has been with, the company 14 years -- two examples of the teamwork which has contributed to the success of Mid-Way. Midway's service department is first rate. Says Neil: "I get a lot of satisfaction in that we have happy customers. I'm here every day to deal with any problems the customer might have. "The door's always open that's what it's all about. We just don't abandon them after they buy a car." Incidentally, Toyota Motor Manufacturing Canada Inc.has recently announced an expansion of its Cambridge, Ont. location. It will invest $600 million on a facility to produce 120,000 Corolla sedans per year. Construction will begin in June 1995 and the workforce is expected to grow from 1,000 to 2,200 when the expanded facility is up and running in August 1997. Toyota located its production facilities in Cambridge in 1988. The expansions means it will have invested $1.2 billion in Canada. Talk about commitment; Toyota now builds Corolla Camry and Avalon, in North America and the new Tacoma Pick Up will be built in California in the spring. That's 65% of our sales built in North America.