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Four Decades of Radio, Television and Electronics June 26, 1986, Page 5. exceptional tojie and" quite a; reserve of volime. > Jit hacJ feature of being portablef with: its built-inl aerial; 'it became h: a by-word in tJxe radio field/1 ;o:} "· ? : - ?: r r · -·. -- · - ; · / r ; f^ ' ' *V*r oii,?^ su ? In 1947 General Motors bf Canada pttt 'ou^-bendtet rs^iests for c^r radios for automobiles .made in Canada. Stewart-Warner Canada successfully Jpid and, secured the "busiiies^ for air:Cftevrolet9 while another, firm built^ t he radios for' B\iic3cs and Pohtiacs. ^M The big volume at thltt time was pn: the Chevrolet line. By 195 Q,, nearly-every s.econd car was beincj purchased Either with ^a ^adi^"" in itf or one bought and installed"l^ter-f build the Chevrolet' radios until' 1952'/ producing; ^several thdiisa:nd each year. These were made to exacting specifications^laid/down by G^.K.'s engineering. In;;that ypar/ General Motors.^themselv^d set up a plant in St.,^Catharines 'to make/all'radios for- cars sold in Canada. ' ·' - ·' · ·- : i ' -^ IT · . x : : i . . , ... <··- " r* I " , ,. ·· \- "s - - O .- " In-%J-947. Stewart-Warner, had engineered and made prototypes of a 10" T^y^f i?'^t» " Stewart-Warner Canada had access" to" these U\S. -designs and Predesigned the unit for a Canadian JL2 r/211 console model. l^sa^-were produced later that year in the Bellfevillfe Plant. These^Canadian-made sets were some of the *firs%/ if not the first, T.V.'s made in Canada. In the course of the next nine years, Stewart-Warner Canada, designed special Canadian models, but also used and redesigned some very advanced Stewart-Warner U.S.-lab models. One of the purely Canadian sets was a 17JI upright · portable unit made particularly for portability and lower cost to the consumer. Black-and-white televisions of that day, in console cabinet style, cost nearly as much' as coloured televisions do now. One of the most unique and presentable models was a 19" console, the cabinet of which had full-length closing front doors. In 1955, Stewart-Warner U.S.A. had decided, for economic reasons, to go out of the radio and television business. Merchandising was then costly, the.re were no exclusive dealers any longer, and competition became'particularly keen, with a large number of. companies which had gone into the trade -- most producing companies were selling merchandise at a loss. Dealers often had two, three and four lines of sets in their stores at the same time; Service was minimal; warehousing costs had escalated; the cost of tooling new models each year was prohibitive. Stewart-Warner Canada continued until 1956 and then brought to a close the most interesting phase of Belleville's operation. ...../6