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< A/iPASCOE Vinnie . . Sliehtlv ahead of his time Vinnie Pascoe and his '29 Chevrolet in Melrose, 1939. Sunday Sept. 13,1992 dren who stayed in the area. As a result, Pascoe has four houses on his farm and just be- low the sign that reads Mel- Pick your own idea really caught on big £ t Vinnie's berry patch Pascoe* took milk to the When Vinnie Pascoe pulled cheese factory and vegetables un to thp TVMrosp Chppsp Fac-to the Shannonville Canningup 1,0 me meirose oneese rac , 10000 Kof™-o K^. rose is a second sign added by himself. It reads Pascoeville. all day, he had to devise some! "as big as quarters." He sold method of getting his crop them for 25 cents a box. Obviously Pascoe's ideapicked faster. "I was just lying in bed one night and 1 got this brainwave, I'm gonna advertise in Belleville paper, Come Pick You're Own,'* he says. and tory in his 1929 Chevrolet truck, the other fanners taking milk to the plant stopped in their tracks. The truck was years old but it was better than the horses and wagons the rest of them were still Bus- ing. It wasn't the only time Pas- coe was first and, like using the truck, his Vinnie Pascoe other idea caught on. Co. in the late 1930s before be- coming a full-time farmer in the early '40s. Part of his crop included nearly 10 one-half acre of strawberries and one-half acre of raspber- ries. John Weese, who owned the The next day he did just that and the response was v ^ Pascoe's caught on quickly, although he - - ~> can't remember who was next the to advertise 'pick your own.' Pascoe took a job with Corby overwhelming. The day after the advertisement ran, Pascoe ianci to three had 75-to 100 people at his door. People came from Prince Edward County, Napanee and even Marmora. Pascoe says that in the earW '50s almost nobody in Prince! Edward County grew straw- berries or raspberries. "Everybody grew tomatoes," he Distilleries Ltd. in 1956 but continued to work a small farm. Today he lives on that farm and has given an acre of of his five chil- JQj VtJi V UVVAY fci V> W KVfJ-iJLt*vvv^«*», M Shannonville Canning Co., savs pascoe grew 10 acres of drove his pick-up truck to Pas- coe's field and loaded it with berries. He often had to wait for Pascoe's hired help to finish picking them. When Pascoe planted three acres of raspberries in the early 1950s he wasn't able to hire enough help to pick them. tomatoes. Strawberries and raspberries, "weren't here to get." Before long he had to turn people away because the patches were being picked clean. The health of the crop might have aided in its deple- tion. Pascoe took his neighbor, Unable to keep the up-and- Reg Fox, through the field that comine Weese waiting around year and says the berries wei