U!-., m . Representatives of city business an d industry together with members cf par liament and.city government greeted Am erican Optical Company Canada Ltd,, officials and their associates at the sod-breaking Ceremonies yesterday. Picture d above seated on die flag-draped dais wi th its huge Welcome to Belleville banner in the background are high-ranking company officials.' Also seen on the extreme left are Col, S. M Connolly assistant man ager, Anglm-Norcross Construction Company, Toronto, and Mr. Robt. W. JohnsonV manager of the same company. Mayor Follwell is in tha centre foreground with company President R. W Lett and Xr American Optical officials. In the background*,^ Robt. Pringle, Industrial Commission Chairimn; Jack McFee, who re presented the optometrist profession; W. H. Willmott, plant superintendent, Northern Electric Company and Ken Boden, personnel manager Northern Electric Comp any; J. Fred Wilson M.L.A Hastings West, and G. A. Freeman, president of tba Belleville Chamber of Commerce. Also seen is Don Allen, manager of the Front Street prescription studios of the American Optical Company.