'We've been selling about 400,000 a year (in Belleville) alone. Now, we're in the process of installing the equipment to all of our 20 Milky Way stores from Kingston to Mississauga' getting very competitive." He added that retailers are becoming concentrated in fewer chains and owners, adding extra pressure. This coming summer marks the first full season of the new family and playground facility with a large gazebo, expanded ponds and parking, and other amenities at the dairy itself, "and that draws a large number of people here from Highway 401," said Quickert. "We're also major fans of the extension of Bell Boulevard through to the Wallbridge-Loyalist Road, and we'd also like to see the river bridged to Cannifton Road."