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Paie 2 WHITBY, ONTARIO, THURSDAY, AUGUST 15, 1946 THURSDAY, AUGUST 15, -1946 " BeOn -Guard All across Canadathat -dread s'courge polionyelitis is 4striking. and parents particularly f eel a dreadful shrinking 4)f ther art. This killing and cripplinig di 1seas e, more comme,-nly > knoWn as in- fantile paralysis, is essentially a child's disease an its -cause is flot well known.. Medical science can. only issue warnings te avoid possible infection. Unfortunately' in holiday turne, health rules are sometimes *disregarded with 'fatal. resuits. It. is well to drink only pure water and pasteurized rnilk. Fruits ýand vegfetables should be *scrubbed or better Pared.. A war on Riues, a nd. other- insects, the cviable f gabage tans, and.- other sanitary measures are. ad-, Warm weather shouid fpot mean the stepping up of exertion, and consequenit fatigue. If coids, chilis or stornach..-disorders are exper.ienced, double precautions xight. well be taken without delay. One of the rnost stringelit warnings is te stay away from crowded -beaches or possibly unclean swimiming holes. A wise course is to seek the'.advice of the farnily doctor -at ---the first sign of trouble. Don't take chances. No. effort. i.s too -*great'inth fight te prevent the spread of this dreaded disease. A Buyers' Market - "The custorner shoul.d and will be -the beneficiary of the. cornîng battle between retail-ers for the customer's.. dollar- was the warning given'by W. T. Grant, fouÛder of the.,New York cornpany b' that naine, recently addressing a group of mer- chandisers and store supervisors-. Mr.,Grant predsct4d. that. the ,change frein scarci ty ýio* plenty' in mnost liies-of mherchandise will take place within six months te one year. and that thc -Present .4sellers market" wili disappear in that, timne te. be repiaced in almost every line by a -highly competitive "buyers market."- Naming new homnes and automobiles as two -of the few exceptions - thnt may stili be in trernendous. dernand in- 1947, in- tlustrial mar:keting dlaims that many manufacturers are Wrong- fully assurning that their present "oversold". condition will con- tinue fbr years teorn and wili be u.nprepared whepi production impreves. Suci "straight.from.the-shottlder" warnings f rom competent authorities should make manufacturer and yetailer alike immedi- - -ately take steps te ensue their'-share of the consurner's business in thc highly competitive years te corne., -Just. as the- manu- facturer maust change his sales staff romýa. squad: of. "order takers" *te an efficiettànd highly trainc4 grloup of salesmen, so must-the retailer train'his clerks, and'sales staff in .the qualities of paqence, *ceurtesy and educate. thein te a better knowledge -of the pr ducts they sel. Even'while rnany litemis are stili in short supply, re- *tailers can -and should do much te buiid a steady future clientele by iittiç acts of courtesy toward custemers Who have donec with- eut m any luxuries and extras, during the past six. years., Advertising will once more become a' dctcrmining, factor when several town dealers can offer -the same. or. sirnilar proýwcts. The mnerchant Who tells the consumner through judîcx»ous dvertisîng * what he has te offer and follows up hiscampaign with a sciection: of dlean stock, ýneatiy displayed and sold by a courteous staff of sales clerks, is thc man Who will get -the consumer's dollars. * The~~xe LI The Same,, -- R-eaders -of United States magazines have un doubtedlyne -ticcd- a new departure in the advýertising of seme of. the larger concerns in, that country, a departure noted aise, athough more faintly, in some, Canadian advertising. . h is thus dcscribed by *thc American Legion magazine. "Recently the advertising boys have been doing their- best *te bowl over man's riatural apathy toward. perfurnes- by carnou-- flaingth&in .mnnish-iooking containers, describing them iin verîle terins, and giving theni masculine tities. "The White Shirt: coiegne bottie actually. is. dressed up in a *white *shirt with buttons, but ne tie. 1I-wonder. why> the. pro- ducer diçln't -go reaily virile and- unbutten' the shirt, exposing the hair on thc chest of the rugged-bottlc. Another manufacturer has dressed his boule. in Harris. tweeds;- it's -a beaurifully taiiorcd littie number-in checks, wide stripes or herringbone. But the contents stili sineli likea girls' school. "The. ads use descriptive' phrases1 like "whistiing.clean fra- grance fromi a man's world Ã"f wind and northern ýpine," and "capturing thse crisp fteshhiess of 'the seven*. seas," and "es- sences tint tingle with the -excitemcnt ef rare cognac, cedar- and i-Russian leather."j "Show me a man:who wants te smell -of --cognac, cedar and Russian leather-singiy or in combinatien. If I.,want te srnell *of cognac I know aà uttle place right off Broadwayw hiciý ca n do, Ya better job. Cedar's efficacy -as a motix repellent is well. known, but as an after-shave lotion.,I have my doubts; And I have-ne ,intention of going around exuding the odor of, an- old Morris 'chair. "Everyone, 1 Suppose, is familiar with the. titlcs of female xýperfumies: ShocUng, iHavec, Indiscreet, and so, on n contrast the tities desig»edto give cosmetics a masculine appeal sound downricht feeble: Séf&rth, Cargo, Timber, Sortsman, For Men Only, Btzckskirl and Commande. Ail wc cam--ry for tiese come- on titcs ia that rose watcr by'any other name smidis just. as swcct. fi <By this, timnc next year you shou1d be- able -to buy Sandbog, Lumber'Jack and- Stevedore, but don't. be fooled, Mîster-every last one of 'them will leçave ydif smelling like a. petunia bush in full bloom.- And-.n.w,"if you'1l. excuse me, M'I go wash my hands of the whole matter with a good cleaneInscented five-cent cake -of soàp."-Richmond Hill, Liberal. WHITBY OALT41NG. Publiah.d EverY Thursday By S. . DAWSON and'PAUL DAWSON'____ 141 BROOK STREET SOUTHT WHITBY, ONTARIO ___ svrup, in 1946 (Wi.th' 1945 figures wihnbrackets> .being Quebe c, 1,882,000 gallons, (1,383,001>; On- tario, 236,000* gallons « (124,000). Compax-atively small quantities ol maple px-oducts. are produced in New Brunswick and Nova Scotia.- The tapping season commenced early- in Max-ch -and lasted well initoý April. The sap was very sweet and thc quality of the s.yrp as a, result, w as better than usual. The gross fat- value of the-crop, includfing both syrup and sugar, is estimated at $6>22,000,- or 40 per cent greater than the value of the 1945 cx-op which 'Was setat.$4,497;'000. Refiections from a mirror reveal A cigarette tossed from a car win- us as we be dow; :a campfire left to >smnolder, Giving *the, incentive to iimprove a. spark from the chimney fire-place on what we see. of a summner.cottage; al of these Every year 'at this time, fires. common sources could' have been sweep through the forest -regions checked had somneone exerciÉed of- our country, laying- waste- to care. large tracts- of. valuable timber, Many of us will spend holidays destroying homtes, and endangering in.the wooded districts and each- the lives of ail living things.- Not summer we will look f1qyward to oniy do these fires diminish the returming to those natural haunts much needed supply of lumber, but that -we. love so well. the land itself is rendered iseless- Every' oxie, of us is a potentiai. and becomes an eyesore hi a no rth- fire bug. A littie thought and a land that has.long been regarded littie care can 1reent a lot of as. a. beauty spot, by thôusandsI of misery and preserve our forests for tourists. their rightlul place in-the future The origin .of most fires cani be homes of the greatest nation' on traced to -carelessness and. neglect. earth. MT MAY _COME TO THAT Sand.is gradually drifting over the (Winnipeg Tribune) wrecks of landing barges. "The wor1d'ý population," says a, statistic, "'could be paeked in a 110W THE U.S. SEES IT box measuring. a half-mile each . (Detroit Free Press). way." -Let, us first,' howeveri,try Pegging the Canadian dlollar at the less drastic solutions of this par with the Ainerican. dollar'ap- housing shortage. pears to be à sound move on the part of thee Domiinion Government ýDcheck- ipfiation. tendencies. That, S1JRB.RIDANCE f course, was the purpose ýof the (Kitchener Record) move. It ,will put the brakes on Yopu can get rid of twitch grass a- very substantial volume of by digging it up by th-e roots, burn- American buying in Canada, 'par- ing it,. ocking the ashes in a .steel ticularly along thé borders, where safe,,and sinking the, safj(e in 40 theý ten per cent. premium -on feet of water.- American funds has been- a strong7 lure both to tourists, and to those Americans, who can. find in. the NATURE 15 HEALER, Canadian shops the things, which ..(Woodstock Sentinel1-Review) are lacking in. their own. Pegging Af ter -man lias shatter-ed, him- the dollar will drYup a good-sharel self 'and the countryside- - around of this marginal buying That in him with* àalkhis terrible weapons turn, will make Canadian goods of -destruction,' nature -quietly more abundant for Canadians, and moves in to heal over the scars.',by:eliminating shortages, tend tô Ia Normandy, growing crops cover hold prices down and keep supplyý the sheli holes and bomb craters. and demand in proper:balance. A CONIRIBUTION Chemistry Professor: -"lWhat isi the outstanding contribution chem- istry has made' to -the world?" Student: Blondes. - TWO IN ONE: The.weary father was marching up and down .ah ia.m., wth a. wail- ing infant in his arms, when -there came a knock- at the door. It was the tenant from~ below, carrying a pair of new 1shïoè 1 . - " ýI say, old man," hè said, "swhile you're about- it, ;ou might. break these in for mne."y MODERN LANGUAGE *The .explorer, bowing Jicw, -ap-, proached the- savage chief.- "I corne te, you," l he began ceremnoni- oulsly, "frora beyond the sunset-ý from the Great _White -King "Tell me," interrupted the chef, "lwhy don't you guys -do something about. the rotten radio programis you send over here." IT WOIJLD TOO A dear old lady lied been pt-e- vailed upon by a young relative te attend his sciool's Sports. Sie was much interested in the tug-of-war, and after a long. tusale between two-eams aie turned te ler escort ad ad: "But woldn't it save a lot of trouble, dear, if they-worre te eut the- rûpe un the middle?"- SOME (>RGANIZATION Return#d from Russîiate attend icispitai, a Germen' officer f ounid two doors, one marked "Troops" and the otier merked "1officers." He etered . the door niarked «Officers,w.? and- found two more doors, one markied "ISerions cases"y .and the other marked, "SIghtly injured."1 Hie went to the "slightly in-' jured".door, and* found two more doors-one marked "Party Mem- bers"ý and the, other, marked "Non- Party Memiers.'- Ho pushed open the door marked. "Non-Party Members" and found himself in- the street. A couple of days later a friend asked him if the« hospital had cured him. "Not exac tly," . lie replied, -"bu the organization -was marvelous!"' GETTING OU T A 'PAPER Many People Imagine Taek -la An Easy Onte The man who picks, up tic pape! publishcd in his home Ïowin, glances trough i1t, sniffs, and says, "Nothing in it," is by no means 2rrare b-ird. He livës in' ever y -town.. As a mile, lic rends ahl the paper regularly. -He neyer misses -an issue if -lie can hclp it. Some even prefer te borrow a cepy nnd tins savte, tic five -cents. That- dass ,is not above explaining just how ie'd run the paper.. Nine times ont of ten hec knows. nothing whatcvcr about getting out a ncws- papecr. I-'s curious, but truc thal tic gencrai mun of mankind chcrish illusions tint there is no line of busi- ness that's casier than publishing a newspapcr. As a matter of* fact; it's one of tic hardcst.- 1Somne people dling to tieideaýtiat pntting a "pieéce" i tic palier doSts nothing, odr next te notiing., Thev' oVeriook tic fawct tint evý,ery line tiat is pub1i-%ed rc prcsents se ninci in- -sted &-pitnl, se mucli labor, se mucli time, se mnch exýpense. Print- ing n paper costs reai moncy. Ma- chinery, maintenance. of saine, ^côst. Ink and paper- cost. Setting in tic -BUSIN.ESS and 1' PROFESSIONAL Cartage IVAN A...HESS' CARTAGIE Sand and.Gravel for-sale, at. the pit,- by the yard or de1livered. S10 -Kent St., Whitby Phone S94 Contractors 305 Dundas St. W. Phone 6501 MAPLE CROP INCREASE The 1946 production. of bots mnaple- syrup and maple'sugar shows a substantial.increase over that ol, 1945. Stated. in tex-is of syrup, the. 1946 cxop is. estimated -at 2,144,000 gallons, or 614,000 gallon s more than in -1945. There were 1,889,000 g-allons. of syrup- and 2,543,000. lb. of - sugar- made in 1946, as against 1,338,000 gallons of syrup and 1,920,000 lb. ai sugax- in 1945. Quebec and Ontaio are* the principal maple produets pxoducing provinces in Canada; andl their output, stated in *ersof, Monuments- Stafford Brothers -MONUMENTAL WORKS 318 Dundas St. E. Whitby Phone 552. Cemetery Inscriptions Given Prompýt Attention Legal Dûuncan B. Mclntyre Barrister, Solicitor, Notary Office: Brock Street South Phone. 606 - Whitby .A. M Wootton *Barrister, & Solicitor A Comimissioner for Taking Oaths, Etc. 20 -Brock Street Aja3x, Ont. W. F. WARD,9 B.A. -Barrister, 89Notary Tel, S89 103 -Whitby,1 Solicitor,- Publie' Coîborne St. W., Onta.rio K. H. MacDIARMID LAW ýOFFICE WHITBY PHONE 2205 Funer'-al Directors W. C. TOWN Ambulance and Funeral Service 24 ]ROUR SERVICE. Phone. 410 Whitby Greators of Fine t'rinting -, trowgers 214 Brock St. S., Funeral & Ambulance Whitby - Service Phones: 215 DUNDAS ST. E. Resideace 308 Business 4à.1 Phone 581 Day or Nigit Au4to Supplesl * "We cen get it foer you"e Wilsoti's Auto Parts- 227 ýBrock St. :S. Phono 7461 the, -nnin ticpress, mak ing9u'p tefxm, doing the hundxe-d and one odd jobs around an office cost*. Getting eutippe,à o atter how s mail, "means everlasting. vigilance, judfgmeçt,. discretion, ýan actqnain- tance- with everyýbody, 'mèchan*ical skll,, a thick skin, a level head, mus., clr'lgs, the' patience, of'job,,.the wisdom of Solomon and the faculty of smilin-g wien you don't:feel that way. Body-Mechanisrn ,Ned. of-onsýtant-care and "over- forul - for thehuman body, to avex-t illness and préser-ve health, is noted in.a statement. issued'by the Depart- mnent of National Hfealth and Wel- fare, Ottawýa. Say the health. nu- thoxities: "Just -as an automoôbile, or- any machine, npeeds good, clear. properly blended fuel; just as it x-e- quix-es water, air, cleaning and con-' stant échecking for fauîts, se the hu- man>body needs good quality food and other aids to perlfect perforin-,- ancè- like exex-cise, fresh air, relaxa- tion. For, the human- body is a motor, finest of ihem, ail. And, like al sensitive things, it must have periodic ovex-kaul an-d constant at- tention." Jmeès Sawdon andSons THE BEST 0F EVERYTHING> IN FUEL t --I BUILDER,'SSUPPLIES Cernent, Lime, Brick, Gravel,,Roofing, insulation, Sheetroc. 244 Brock. ;St. S.,,.Whitby PHONE-52 - WhitjyElectric EARL J. ]iRYýANT' -Erectrical Coatracting, Repaira, Fixtuires, Power Lines., Insurance WARREN J.. MOWAT -410 Ontario St. WHITBY Representinig Confederation Life As sociation Gordon: F. Osborne C-L.U. Brandi -Manager Emrpire, Life -Insurance Go. 109 Dundas'St. W.., Phone 522 Tai Service PHONE 333 -Bowser's Taxi, 117. Dundas St. W.ý, Whitby. Printing WHITBYl ONTÀRIO, THURSDAY, AUGUST- 15 -1946 Page 2