The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

When you complain about improper adivertising, we do something about it., Fast,, For example: Thle case iof themissing iles From the files of the Advertising Standards Council An advertisement for a car rentai company carried an attractive offer of a fixed monthly rentai rate plus a charge for each mile.. but f ailed to mention that the rate only applied if the customer drove a certain minimum number of miles. This is the advertising rule that was broken. "'No advertisement shall be prepared, or be knowingly accepted, which m4jkes misleading or inaccurate presentations of actual and comparative prices." (From the Canadian Code of Advertising Standards. For the complete code, write to the address in the coupon below.) Here 's what we did about it. The Council ruled the advertisement to be a violation of the Code, and the car rentai comp'any ag,,reed flot to repeat this ofler without including infor- mation about the minimum mileage requirement. Keep this complaint notice. If you see advertising you think is dishonest or unfair, send it to us I Advertising Standards CouncilI I COMPLAINT NOTICEI WH ITB Y FR EE PRESS, THUR SDAY, JUNE 7, 1973, PAGE 13. N am eI Address-I I C ity . _--,- Zone I.,.-,--,- --Province---I Advertising Standards Council, 159 Bay Street, Toronto 116, Ontario.I The Advertising Standards Council is a division of the Canadian Advertising Advisory Board. We work for better advertising. . '4- .