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r PAGE 8, THURSDAY , JUNE 141,1973, WHITBYý FREE PRESS KALNINS ON THEATRE MANAGERS Photographers beware of artists! And, beware of those ivory-tower managers who run our art institutions! iust do what they tell you. Don't talk back. Be humble at ail times. Then, you might have a better chance of getting pictures for your publication. 1 learned this recently while being dispatched to take photos of a student ballet performance at the St. Law- rence Centre for the Performing Arts in Toronto. As 1 arrived there, with cameras dangling ini front of me, I was quickly intercepted at the door by an usherette. "You can't bring the cameras bere," she said. "Don't you know the rules?" 1 was qiuick to admit that 1 didn't know the house rules, but 1 was asked to take pictures for the Toronto Sun. "Weil, you better sec the manager about this," she said disgustingly and left me stranded in the lobby. 1 waited there for about twenty minutes. Finally, the manager came. He was, to say the least, slightly surprised seeing me with ail those cameras arounld my neck. DR. WIOU AIS WISHES TO ANNOUNCE THE OPENING 0F HIS OFFICE AT 519 DUNDAS STREET EAST, SUITE NO. 7, WHITBY, ONTARIO FAMILI PUISISIAN Ai Kimds of Parts for Ail Makes of ETrucks IENDIX DEALR OSHAWA TRUCK ,mu=CENTRE 355WNTWORTH ST E 576-4400<(416) OSHAWA Now in Oshawa 3usinessmen requiring term boans for. sound busi- iess purposes and who are unable to obtain financial issistance from other sources on reasonable terms ind conditions are invited to discuss their needs at he IDB office recently opened in Oshawa.... IDB j an lend, ta almost ail types of business-man- ifa cturing, tourism, professional services, wholesaîe nd retail trades, agriculture, construction, etc. Ask for our bookiet. L Li INIIUSTIIIAI IIEVEIOPMEN1IANK Manager-K. W. Bolam Assistant Manager-J. D. Carruthers 22'King Street, West, Osh'awa, Ont. - Tel.: 576-6800 "Weil, you're not going to use the flash?" lie asked ncrvously. "Hope you understancl tîis." Grudgingly, 1 agrecd not to use the strobe unit. "Now, we tire gonig (o f(md a place for you to stand- ouit of>1 slt," lie continueid. "I)on't move. And, don't nike auîy iie For nt whîllcthec management prescription worked. Butt tiiem, suclcny, the stage darkened. No longer could 1 use the saine spot for pictures. Discreetly (while the luse was li dïrksiestî) Iunoved dloser to the stage. For a glorlous fîve minutes, everything was in the best order. 1 liad a grent view towards thie stage and performers. But, as 1 suspected, it was ton good to last. *Out of the darkness, a unifornied usherette dashcd towards nie. StilI catching a breatlî, slîe launched an ail- out verbal attack on me. "You idiot, you cannot stand there, You aire rdining the performance,"' she told me, flushing with anger. "You must report to tic manager riglît now." Much to lier chagrin, 1 told bier to get out of ny way whulc l'u takiuîg pictures. The first act of the draina "Photographer versus Usherette" was over. he second act was slowly nnfolding i n the theatre's front lobby. The manager, needless to say, was angry by now and so was bis assistant and, of course, ail bis entourage. The verbal duelling begun. Said the manager: "You broke our agreement." Said 1: "What agreement?" By a minute, we got deeper and deeper into arguments. I defended my photographic rîglits, hee bis own managerial riglits. So we clashed. Head On. At the end of the fracas, bis pride was really hurt when 1 made a casual remark that 1 was covering onîy a "student performance" and not a gala event of Moscows Bolsboi Ballet. Sucli a remark, I sensed, lie didn't expect to licar from a photographer. After ail, photographers, according to some theatre mana- gers, are nothing more than uneducated clods roaming the streets and cultural palaces aimlessly. This photogra- plier, however, provided some food for thought, unexpec- tedly. Prîde, as one mîght say, is a hard thing to swallow. The Bay Thsy Stoppod Advertising CONTINUED FROM LAST WEEK The Minister of Labor went back (o the cabinet meeting. "I have to tell you lads, that when we banned advertising we cnt gross national prodnct by a billion doillars. But we also seem to have elimi- MUDDLETON'S BOOK STORE WEDDING INVITATIONS & PRINTED STATIONERY WHITBV 6168-2492 CORPORATION 0F THE TOWN 0F WHITBY TENDER FOR JANITORIAL SERVICES MUNICIPAL BUILDING 14 CHURCH STREET BROOKLIN Sealed Tenders will bé received by the undersigned until 2:00 p.m. Wednesday, June 20, 1973 for thîe provision of Janitorial Services at the Municipal Building located at 14 Churcb Street, Booklin. Tender forms and specifications may be obtained (rom the undersigned at 14 Church Street, Brooklin. (668-3384). Lowest or any tender not necessarily accepted. W.A. Evans, P.Eng., Director of Public Works. Town of Whitby. -M1~ nated about one billion dollars' worth of jobs. Not to mention at least $200 million in tax re- venues from individual taxpayers and I haven't started to calculate the loss of corporation taxes.' "And public opinion in Toronto is pretty f ierce. Tbey could stand îosing Mary Tyler Moore and the Tommy H-unter Show but we seemn to have committed the ultimate sin in eliminating Gordon Sinclair from'the air."' Al right, let's stop there. 0f course, I'm not seriously suggesting that the world would come to a stop if advertising were to be elimi- nated. What I bave tried to illustrate is that adver- tising is a working part of our economic ecol- ogy. Sure, some advertising is silly. Some of it is irritating., Maybe there are too many com- mercials at every break. But most advertising is efficient and informative. [it serves the pur- pose of stimulating competition, of keeping things moving. [t does help to generate sales, work and jobs in many service and product categories. [t creates an atmosphere of excite- ment. During the Second World War, the New Yorker pnblisbed a special issue for soldiers. [t contained no advertising. The soldiers com- plained that it just wasn't the same withont the ad s. The world wîth advertising sometimes is aggravating. I arn constantly told that advertising creates unnecessary desires and wants. Weil, what's unnecessary? The man who prints the deter- gent packages needs bis wage just as much as anybody cisëc. I challenge anyone to show me and prove to me that a particular product or service has been forced on him or lier personal- ly - by advertising - more than once. Maybe you can fool the consumer once - not twice. If the product tastes lousy, or doesn't live up to its promise ail the brilliant advertising in the world won't persuade a consumer to buy it again. Do we really need ail those cars and frozen foods and skis and fisbing rods and golf clubs and whiskies and no-press shirts, disc brakes, stainproof rugs and feit pens? Weren't wc better off when things were sim- pler and when we washed with Fels Naptha and doctors made bouse cails? Continued next week uoreski s Summer Resort Ltd. CLUB ANNRENE A MODERN DANCE HALL PHONE 9135-3068 10 Fishing - Swimming - Trailers, Camping & Marins ONLY 20 MILES FROM WHI113Y -R.RP. 3, PORT PERRY. ONT. DuIop Radial PUyD A1TERSLEY TIRE SERYK lu buuds S. st* m#Whki*