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WHITBY FREE PRESS, WEDNESDAY, JUNE 17,1987, PAGE 17 Pearson. Lanes developrnent ready to turn co rner, Tbe Pearson Lanes development is now turning tbe corner - literally. William Little of Marketing & Motivation Ltd., says bis project will extend from Mary St. W. onto Byron St. where a 42-foot addition will be built as 'a second phase development. "lWe're going to continue around the corner," be says, on the eve of a grand opening of- the first pbase. Two buildings wiil be added to the original Fred Ward home, now ac- commodating some of tbe boutiques, at the corner of Mary and Byron. the enjoyment of people" - even just for walking tours on a Sunday afternoon. "You just can't put up a building and stick a store in it," says Little, wbo sees the downtown boutique development as a "refresbing change" from modern day developers wbo "insist on maximum dollar return for every last square foot of space. " Little's Marketing & Motivation Ltd. firm adopted Pearson Lanes as part of tbeir network of marketing interests wbicb extend across Canada. "This isn't just a building structure - its marketed to work." Little's goal of a retail complex with an appealing mix of stores and boutiques bas already brougbt several out-of-towners as well as local residents for a look-see. Hie describes it as different kinds of sbops "witb a maîl-like scale," and witb a common theme. Unlike a mail, Pearson Lanes is "designed on a smaller scale for "This isn't.just a building struc- ture it's marketed to work," bhe emphasizes. "We'Ire trying to give* sometbing unusual. && "I'm trying to create a "com- munity", space. "Im trying to say, "éPeople, you need to think about this."1 To do tbat, you bave to mnarket it. If you do, you can sell anything." "A DIFFERENT SORT 0F TOWING"5 *COMPLETE GENERAL SAFETY INSPECTIONS' REPAIRS TO CARS FOR CARS, & TRUCKS TRUCKS, BUSES a DUMP INSPECTIONS e BRAKES & TUNEUPS Holidai House and Harrison flouse are part of PEAISON LAIES 1beCase0ofihe plilmni poWer o1 Jim Brouabtons 8TOWInO TrUCk(s. SIRCO 1905, BRODONTON MOTOIS & TOWING LTD. bas ProVided 1181111andi heaVY dUtv owing and mechanicai renair services Io the WbilbY area. MECHANICS AOAD SERVICELIE6ED n68-3 66 5 Z M. 401 HOPKINS ST., OAA . WHUTBY Little's conc ept for the block bounded on the north by Mary St. envisions much more boutqieu developmnent along- the main streets. It also includes a wide open parking area in the centre of the block - the Town is starting work to create some parking space there in July. He, doesn't know wbetber his 4. <v trical business I ook after wirrng mercia, neec "final vision" will ever be realized but it's the idea of building on the heritage already thêre that he says will keep interest alive and perhaps encourage similar development. "In order to be successful, Whit- by bas to be marketed," he says, acknowledging the efforts of the Business Improvement Area. "There's notbing wrong with since and creativity won 't fix. " Little says the developmeflt bas given his company firsthand ex- perience to pass on to clients. Meanwhile, bis own offices will eventually be relocated from Pear- son Lanes to- anotber heritage projeet at the northeast corner of Byron and Dunlop. 1975. lie can everybody's el( is, Residential, Farms., BctricaI 1Com- Restaurants, WE WIRED - PEARSON LANES- Rick Larocque has been in the elec- Shops, or whatever you requ.ire. RICK L.AROCQMUE ELECTRIC RESIDENTIAL -COMMERCIAL -FARM PoleL985-3261vic A LINK WITH TH*E PAST The curious, yet cleverly conceived collection of old houses and new construction that -is ~ AR/ PEARSON LAMES is net only an attractive ad- dition to, the Whitby streetscape but represents the profession of fand surveying that hadl, and continues to have an integral part in the ~ development of Whitby. These old bouses were < constructed on the first land subdivided in the town by John 51,1er, a Provincial land surveyor, in 'Y846. Over 130 years Inter -the land sur- veying firm of NORTON, WALLACE AND DAVIES lias resurveyed and resubdivided the samne land in a different way to, represent the changed needs of the community. The Ontario Land Surveyor, who is a niember of a self-governing profession, must be a person of many skills to be able to discover the evidence of the original -boundaries of these early lots, analyse this evidence to decide on the position of the boundaries in accordance with statute and common law, use highly technical equipment to masure the. boundaries and to be able to depict the boundaries on a plan in an artistic and comprehensible way to enable the developer to, carry out his plan. This development is a blend of the old and the new and so is the land surveyor. The land surveyor of 1846 preceded thue building of the original houses of Pearson Lanes and so the land surveyor of 1987 preceded this new construction. The land surveyor of today muust be as cognizant of the events of the past as lie must be ready for the demands of the future and tlius bias much in comnion witli the Pearon Lanes. Bryan T. Davies, Editor ""The Ontario Land Surveyor" R - - - ÏF