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PAGt A6, Ht YFRI ESflsnshwceEND'YFERAR2418 Mercantile to e Xpan d cust o.m clothing. businesls Custom sportswear is an idea large companies such as Lqbatts and Molson's have been using as' a type of advertising for years. So why shouldn't amaller coxnpanies use the same principle?. ,That is the idea behind a new line of clothes by Mercantile on BrockSt. S. "Over thepast few months we have been quietly doing. customn business for several local schools, Mary AnnGoldhawk Chiropractic Clinic Whlitby Chiropractic Group offers care 6 days a week, 12 hours a. day and a doctor on cail 24 hours a day. The new modern facility is- complete with a large reception room, enclosed children's play area, 8 treatment rooms, excellent xç-ray equipment and sophisticated diagnostic and treatment procedures. The physical therapy department incorporates ultra sound, short wave diathermy, laser. and massage therapy. 42 0. GreenStreet Downmtown Whitby 668-m288'8 M M M I 1963 19881I, GUS BROWN PONTIAC BUUCK. LTD.* Gus Brown Pontiac Buick Ltd. has been providing for the community in Durham Region in professional automotive sales, service and leasing. We thank you for your patronage in the past and* hopefully see you return in the near tuture. Without our valued customers this growt:h would not have been possible. 121.. S T E O eONT UES WHIT Y 86-166 686156 m. cornpanies and. teams but now we are ready to expand," says AI Kent, owner of Mercantile. Kent, who bought the business in 1986, says the custom clothing business is usually bandled by businesses in Toronto and Montreal. He bas already preduced custom, clothing for the Whitby Rotary Club and had the Town of Ajaxs logo encrested on town blazers. But as a Whitby store, Mercantile doos offer clothing with the Whiitby logo, a marigold, and according to Kent, there is a demand for-the Uine. -i It is a conibination of tourists and local people that, purchase the clotlîing," -sâys Kent.. .Mercantile offers't-shirts; bats and- shirts with the Whitby logo.. Kent,. with 1&8 years in, the clothing business, bas per sonally designed custom c lothing, for: Muchmusic, the- 1984 Olynpic S and the 1986 Molson Indy inaugural race.' When a customer requeste; custom clothing, Mercantile will develop the artwork around a company's image, logo and colors,. says Kent. Second Scotiabank Opens in Whitby, A second Scotiabank b as opened its doors in Whitby. Located in the plaza at Rossland Rd. and Anderson St., the bank is managed by Enno Kaasik. Although Kaasik was not involved in the site selection, he says the location was chosen because cf the- past and future growth.in tbe north end of town. "The amount of growth in this area and going north and even up te Brooklin is phenomenal," says Kaasik. Kaasik says the branch will concentrate on personal banldng needs rather than'commercial. "Business boans and such, we will refer to the main'branch on Brock St. N.," says Kaasik. The bank, officialy- opened -on Tuesday, Feb. 16 and Kaasik says the first day Was "pretty quiet. "But tôday, (Wednesday, Feb. 17), things' have picke'd up considerably." The bank is offering, prizes as an incentive to draw customerâ te the new location including giveaways c f a color television, video cassette recorder and a compact disc player. (Details are available at the bank.) The bank empleys seven people, both full and part-time, and according to Kaasik, strives for "friendly and. comfortable service." The banks hours are 10 a.m., to 3 p.m.n. Tuesday and Wednesday; 10 a.m. to 8 p.m. Thursday and F'riday; and -9:30. a.mi., ýo 1:30 -p.m. o aturday. The bank is closed on. Monhday and'Sunday. For new business, it's Iook, then Ieap By Ronald Dunne, CA (NC)-So your boss, is a nincompoop, the lottery odds are terrible and the guy down the street bas a hamburger fran- chise and drives a Lincoln. Do you ask yourself, why net me?.' Hold that. dreani but don't give up your job just yet. The road te independ- ence and perhaps riches can have many pitfalîs. You need more than just the willing- ness te work hard te start a business of your own. Above all, you need meney. Most, new business failures are probably due te under-capitalization- net having enough money te last until the venture becomes profitable. There are twe other important re- quirements: a basic knowledge of the industiy >ou intend getting into, and a business plan. But first you must decide whether to start a business from scratch-the least expensive but most risky method; buy an existing business-the customner list is built up but you'll pay more; or buy a franchise. A word cf caution: investigate fran- chises thorou2hlv before investing. Net ail are guaranteed money-makers. Ac- quiring a good location is one of the Most important factors. A business plan, covering the first three years, puts down on paper ail that you're attempting te do. It should eut- line how you're going te build up sales, how you will deal with employees and entice customers, along with your pro- jected profit and loss. It must be totally realistic. i - .1 If you 're starting a brand-new busi- ness, a bank rnight be reluctant to boan you rnoney. More likely, you'll have to find the start-up funds yourself, by borrowing frorn relatives ("love money"), mortgaging your bouse, or even collapsing an RRSP. Once ydôu've- decided to take the plunge, you should consider incorporat- ing. If you operate as an unincorporated proprietor it means that shoul' d the busi- ness fail, the creditors can corne after you for your other assets, such as your bouse. Incorporation limits liability to the assets you put ie the business.' The attractions of having your own smail business include independence, a feeling of self-confidence and the elu- sive goal of wealth tobuy future leisure. The working hours,. however, are usually longer. And the perils are un- ending as the industry changes, neigh- borhoods change or chain competition moves in. StilI, why not you? Moneycars le general financlal ad- vice by,Canada's chartersd account- ants. Ronald Dunne le wlth Clarkson Gordon, Chartered Accountants. M I 25 VEARS IN BUSINESS IN WHITB Y -Sales, Leasing, Parts & Service Customer Satisfaction is being VERV SATISFIED I. DAVID PETRIE ASSOCIATES Management Consultants *Strategic Planning - New Business Planning *Venture Capital Search - Market Planning To arrange a complimentary consultation, caîl WHITBY 103 Dundas St. W. (416) 668-3969 OSHAWA 96-611 Galahad Dr.-(416) 728-9876