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WH-ITBY FREE PRESS, DUTRAM MOVES. JUNE 8, 1988, PAGE A3 Perma- Shin sa xmle of brand ae beconLing geieric How many products can you count whose brand naines have become generic naines? Companies like Xerox and Coca-Cola are painfully aware of the "generic name" phenomenon, and they devote a great deal of tume and effort to protecting their trademak.. Legally, a conipany must make sure that a trademark. symbol IlTM" appears adjacent to the brand, naine in all advertising and p *ootona naterial. If a. court decides that a company has not been aggressive enough in protecting the brand, it could possibly allow other companies to use the sanie name to describe the entire product category. If that were to happen, all the work involved in building the quality and reputation of a particular brand would be wasted. Superb product in the autoniotive field, a rapidly growing company with a superb product is fighting the sanie sort of problern. The company is called Permna-Shine Inc. of Oakville, Ont. Perma-Shiàne operates a chain of car care centres. across Canada which specialize in maintaining the appearance and quality of automobiles several years after they leave the showroom. One of the services offered at Perma-Shine Centres is called Permanent-Shine. In this process, a special paint additive composed of resins, silicones and acrylics is applied to the car's paint surface where it penetrates deep into the primer- coat. The additive surrounds each paint molecule with a bonded-on high gloss shield. It allows the paint to actually breathe, an essential factor in the prevention of chipping and brittleness. Once the car is treated, it need neyer be waxed or polished again. The growing popularity of the Newprograrn makes taxis more accessible FROM PAGE Ai alike. 1"Anyone will be able to use an ac- cessible taxi. An elderly person with a shopping cart and parents with strollers will find them far more convenient," says Hanes. "Accessible taxis are a significant step toward addressing the complex- transportation requirements of disabled persons both in urban and rural ontario," adds Rob Barnes, unit coordinator. Currently, accessible taxis are manufactured in Roanoke, Illinois but the manufacturer is negotiating with an Ontario firm to have them manufactured in this province. The vehicle is based on a Chrysler mini-van chasis and can provide transportation for two wheelchair patrons, three ambulatory passengers or a combination of the two. "Disabled and frail elderly per- sons require efficient door-to-door service," says executive director Richard Puccini of MTO's Municipal Transportation Division. "These vehicles can be used to com- plement special transit systems in 58 Ontario municipalities, provide service in 188 communities with taxi operators and assist special programs in Health and Education. We believe taxi operators will enjoy an increase in their business in ad- dition to providing a needed service within their local communities. " Plans are currently underway to introduce accessible tax service in Ottawa, markham, Sault St. Marie, Kitchener, Richmond .Hl and at Toronto's Pearson fitèrnational Airport. process has led several other companies to market similar, but less effective products using the terni "Permashining" to describe the treatrnent. naturafly, Perma-Shine Inc. bas voiced concerns about this practice since the company has spent considerable time and effort in developing the quality andl reputation of its products Now wvith Perma-Shine's unique process, additives penetrate deep into your paint, surrounding every molecule to give a permanent brilliant lustre for as long as you own your car. Our shine is covered by a written guarantee. Get the best, get the original and neyer wax again . ever. Regular $ 189.00O CLIP THIS AD AND SAVE $00 SPECIAL $15900 1199KINGSTON ROAD Pickering 427-4463