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PAGE 8, WHITBY FREE PRIESS, WEDNESDAY, OCTOI3ER 24, 1990 CL G, * ueines "lt's a littie gimmick l've corne up with. The halo. Hore, put yours on-it'll reintorce customer trust!" llonesty is the niost iýmportant produet A riddle: What isn't for sale author of « Good Ethics, Good comniitment of the business ýto its itself but is at the heart of any Business,» told the Toronto Star customers, ta its employees, ta its business, industry or service? recently that "If you want to stay. stockholdèrs, and ta the The answer is honesty. It's in business for a long time, good community, and the cèmmitment always been so, since at least business ethics are very of its empioyeees to' each' other biblical tirnes. important."1 and ýto the business. -TWN BUIN SS Iprvee A ssociation The- great advantage of The eighth commandrnent put'.Also i the United States, IB DOWNTO N B SNS mrvmn honesty, aoeording ta Paul Tuzz, t1unl sorne 3,500 years ago: chairman John Akers reetly mnanager Lyinda 'Lawson and_ assistaânt Janet Ward president of the Better Business "f)on't steai." les busiesugd ta uies and couldn't help clowning around as they prcpared for Bureau, is that It. letsyou stay ramifications are underscored -n managernetit schools pt ethics in Friday's MidnightMadness sale. in business." a numbér of other. their> curriculum. And ot J* t ChisBoiephto Calgary's Jacqueline Dunckel, cornmandrnents brought down at they, but ah schook'> fro&ân the sanie Urne. kindergarten p, ad athoe The big' difference between lie reconunended the study olç "immediate profit maximization specific exampes frorn the, pa4t, and profit satisfizing, is that once from what lhe called' Douglas pro duces. 'ia t bin a atifatou pofi fr alog hstricl 9 1established you cgn go on ta make religious, hlephcl -u A By Mike Kowalski While the company has pro- ing» reasons. Urne,"f says Tuz.-1 cites Thomas. Hobbes, 'John AWhitby steel manufacturer duced only demonstration models 'In order to get the exposure In other words, an honest Locke, Confucius, and the Bible. is hoping to enter the recycling ta this point Russell sayrs i t may we'll consider producing a few of dollar continues t ali og Hnsyla lasbe h busnes, av t bulc afewfo averîs teseona alb5i.»after the.quick buck and its best policy. To >_ quote 1 one Douglas Steel Company Ltd.hpessuc aevnshd mrcnbsnsmn James has produced a "giant' torge p "The bottorn lin. is not'ta ýtake> Cash Penney (1902). "Golden linwhch t iops illsprk headvantage of gullibility and' Rule principles are, just -as intretofinusty nd ovrn -ignorance," he says. "It'backfires necessary for operating a ment in Durham Region. Patterned after the «Mlue box» in the long run. IThe BBB, business profitably as are triç]loe containers used by many house- operating in Canada since 1917, typewriters or twine." holds in Durham, the bins wîillias about 35,000 member hold reusable items until ready businesses, over oeie-tbird of K n m n 1~m for. pick-up by a recycler. whom are in Ontario. Km n p a «We're trying to cut down on Dunckel' echoes lis words, waste naterial that now goes - particularly for small buLsinesses. Chrstm as bash inta dumps " explained company "Small business people de ai -for m erchants president AI Rugsell. wihcsoeso n-to-one «These lins will handle haif a lasis. That's where it ail starts," a d stf dozen items, more or less, that she said. normally end up in a dump.» The decline of big department Material the lin is capable of soe n h ueo ml Whitby Kinsmen are planning storing includes glass, plastic, boutiques demonstrate the a Christmas party for staff mem-ý wood and scrap metal. bers of amnal l usinesses in Although the company wiîî consumer demand for attentive -wlitby. build a lin ta suit the customer's personal services. Implicit in The 'Whitly Merdhants' need, the model it has been building customner trust are Christmas Dinner and Dance demonstr:ting to potential .. .. . .-'-e-e' >tstYnsoan Jih elo lHel 22int f esrsapoxmt tas epatsdb long five ft. wide and six -dn. 22 f. lng, iveft.wideandsixtawards your employees, she dayDec. 12, 6 p.m. ta 1 a.m. [t. high ephsz. nsmen plan to create a "i Made of 3/16 in. thick steel Ileradvice ta small business prty atmosphere» for Whitb plate, the lin has a life-span of people includes: lusinesses wihhv mI at least 25 years says Russell- ' obeying ail laws pertaining ta staffs. «It won't break apart. t will your business. Dinner will le servqd ly Touch outlast y ou and L." involving employees in of Clas ot s$5pe'es The lins- are not suited for ~ ~ '.. formulating a written code of inceluding 'dinner, dise jockey, chernical storage, "empty» con- ehcoeta ple qal adnig door prizes and a visit bainers is the operable termn says everyone in your business. YSta Russel. Many large companies have FnsraedgtaheWil Although he is aimi ng for the etniecdsotis General Hospital building fund.Y industrial-commercial-municipal inf* in new empîoyees of For more information caîl Lee ecto intial"'a sallr vrsio yor bines cde s ~ asPery(A MidsummerPs Dream) avao iial f i e esonbsnsscd s naat 98-1199» (after bourg, 430- s avial or residential use,~~pssbe such as tawnhouse or apartmient ~. 1320) or AI Wolski (Brock >uidin coplees ay~useîl~ ;~ -~'The reason ta have good ethies General Hardware) at 666-1254.. Intres i th lis as ee not so you, dont get caught," expressed by Durhamn Region s~- h d Is tbid ooi Buy an abused woman-ý ~vorks deartment ad local ~~ - ?~Y', reputation." After ail, good, will 15angtofpoeto schools but no orders have yet *oeastttth cmpiin Your, phone eall can do it ,een placedcannoL undercut.__ «Their budgets are on hold Univest fNteDn ttRied right now,» says Russel DOUGLAS STEEL plant manager Bob MéCrudden and Uniesit r ofsNo,-PtreiDmek leoin The large lin seils for $8,500, vice president Allan Milis look over the prototype of Murphy descrubes a«lsux-fold code '-i"w 1-800-267-5555 a smaller version for about- their newest recycling bin.. a moao f e He rTorortinslageoellular Te Most2 emo hi Bvephoto sal i pèfe h i al epTeMs i i I I [YOUR BUSINESS