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Whitby Free Press, 13 Feb 1991, p. 15

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. . . 4. WRMTFREPES WEDNEBDAY, FEEuAE là, lu1tPAGE là NRIORS Thé. Rousseau tra.dition BY Greg MacNeil *Rousseau's sells furniture in .,he traditional style, which.only seems appropriate for a business that has rnany years of tradition andbhistorybehind it. The business was established mn 1929 by Louis Rousseau Who, after moving to Ontariaom Quebec, finished',a WCodokn apprenticeshfip in Sr dand learned the trade of upholstery in Toronto. The original shop was located on Brock St. S. at Coiborne, where the PUC building now sits. The store, was relocatedý to DudeSt.' W. befor moving to ita current site at 216 Mary St. In' addition te running bis business, Rousseau took on extra work during the war years when h ut his upholstery slls to 1or Iperial and Sheil Oïl. It was probably the extra money from that work that allowed bini to purchase the Mary St. property- mn 1942. Rousseau eet up- shop in the mrebuilding -that bouses the store today. At that time Rousseau continued withbi upholster service as well as refinisbing furniture and building chairs and sofas. TIN. new location also gave him »the rooni te open a small showroom in the front of' the store where he began selling a selection of- fine furniture. When Louis Rousseau passed away in 1963, the business was taken over by bis dauighter Marcie and- ber husband H h. Poison. 1One could say, the PoIsons kept a very close watcb, over their business, as they actually lived in an apartinent above the store until the late seventies when they inoved out to-allow for expansion of tbe office and showrom. These days, Roumsseu is- still owned'and operated directly by Marcie and Hugh. In addition, their two daughters, Peggy Polson-Gillis and, Catby Prame, are involved. 'TIodaylis customer is looking for soiney they can trust, someébody 1tbey believe *in" says Peggy, who is in charge of seeaking out -suppliers for Rousseaus. Sh. adds, * The added , value Rousseau's .provides .,is that continuity, that sense of history, that sense that we've been here forever and we're going te be here forever. 'u People who work here are not jut merchants, they're part of the, .comrnunity" s Marcie. Peggy adds, 'Tou cant walk into most stores and say'Hi, I want te talk te the owner.' Here the owners are not only available, they)re delighted te talk with people wbo core ne". 1 Furniture sold at Rousseau's is seIected with great care. '"When Peggy is buying, .hels, lookcing for. things te create a certain feeling* and a look that- will fit into a number of different contexts." explains Marcie. Located directly bebind the main 'store are two smaller buildings that offier settinge in the country style. The "Cariage House" and "Country GallerY' offer warmi surroundings for items like pine furniture, .Wall banginga and even china. Upholstery and draperies are aiso important aspects at Rousseauks A full-time interior decorator will guide the customer through fabric selection from the in-store facility that ils stocked t6;'" the ceiling with samples. Rcusseau's tradtion of quality furniture -and -service -bas certainly earned it a distin- guished place in Whitby's business community. 'We're getting grandcbildren now, people whose grandparents purcbased furniture or bad a sofa made by my father, f says Marcie. Advertisement ' Pine oft continues succes s in new lôcation The Pine Loft has recently moved to a new dynaxnic and spacious location after close to 14 years of serving Oshawa and the surrounding region. Owners Sharon and Rick Crevier have found a larger location, at 918 Simcoe St. N., with more parking thani their previous Simcoe St. S. location. Most of the mre furniture limes are offered, yet différent requests-bave been made ince mov!"veexpanded the accessory line, and more people are wanting fully co- ordinated suiites,' says assistant Joyce Squdres. Spmciiziffl in qualtyj Canadian-made furruture and acoesSores, Trhe Fine Loft has always rnatched these with competitive prices. There is everything one could want te enhance the intenior of a home, from* solid oak, pine or birch tablesets to a complet. lime of bedrooni suites. Accessories include linens, beddings and a host of items for the itchen or batbroom. Many of the sales are right off the floor, so, Crevier keeps busy just trying te keep the showroom stocked. Suires aya the move te a new location haz been a succesa. "We are far more visible and this is a more residential area." Custom work is also available te provide that perfect piece, or if the customer needsaa reproduction of a certain item. The Pïne Loft grand opening sale continues until Saturday, but customers bave until March 15 before the manufacturers apply their yearyprice increae ~ odTedy Wednemday and Saturdajr from 1<0 a.m. te 6 ..,Tad hurday and Friday from 10 a.m. te The LOFT Ltd.918 Simcoe St N. 0 à44 e 4ê 4 e4 4 f1 64 4 j 4 4 4 , , *f q 4441t14 4~ ~~t(Ct4¶àt4t41'1~ê * '1' ~rt4t4' ~ ~ ~ .4 $ & 7U'*4 4*17& ~h *b45444~..,.47 LA Au U 4' £144' £44 à 4. 4'.4.4, For added elegance in the dinîng room,. invite ýRousseau's. Collectible solid cherry furniture by Harden glows - - with an18 step, hand * - rubbed finish. Quality - neyer goes out of style,so you can add pieces over * years of proud ownership. 9-Piece Suites - FINE FURNITURE SINCE 192) 216 Mary Street East, Whitby (Just east of Brock St., north of Hwy 2) 668-3483 or Toronto 686-0061 1 J.-

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