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A, l PAGE 8, WHMrY FME PRESS, WEDNESDAY, NOVEMBE 20,1991 *htb eimns, By Marlo Boucher Local manufacturing firms can help aid economic growth with the 'Profits through Joint Ven- turing' program, according te the Region of Durham. Durham regionai chairman Gary Herrema said companios in the sectors of automobile parts, piastics/pac1ýaginlg, aerospace/ defense[communxcation, and health care and pharmaceuticais are being asked ~te fI out a survey that will ho published in a book te ho released by the mid-1992. TheProfits through Joint Ven- turing',publication, that wiil list information on Durham Region manufacturing firms, will be dis- tributed in ai V the provincial and fedoral trade offices throughout the world. "I think it is ouir oh te identify what is out there,» 1~e said. Herroma said the purpose of the book is te provide local com- panies with the appropriate oxposure in the European econo- mîc market. «This will help meet the chal- iong goin the global market, which Wil ho more and more important te our economy," ho said. On Jan. 1, 1992, 12 countries will become the economic entity known as the European Econo- mic Community (EEC). Ibis wiil make it more difficuit for some countries such as Ger- many t supply the expanding Eropean market as well as the emerging Eastern Bloc countries. Manufacturing companies in Durham Region can taxe advan- tage of the diffculty the Euro- pean countries will h ave in con- tinuing to serve the North Arnerican market because of the EEC. Due te the changing global trading.system, many European companies will try te make alliances with simiular firms here i North America. There are five alliances with which local companies can get ivolved: joinït-venture arrange- ment, iicensing .arrangement, manufacturing arrangement, technology transfer and strategic alliance. According te a special 'report by the Duhregon Economice Development Department, the joint-venture arrangement can Ce achieved with the Durhami company starting a new company on a new p remise and sharing the financial and technical duties with its European counterpart. The joint-venture arrangement can aiso, ho done with the Dur- ham companýy staying in its existin location with financial and tchnical support from the European company.1 The licensing arrangement in- volves the Durhamn company te manufacture, soul and distrbute the product. The manufacturing arrange- ment cails for the Durham com- pan y to, niake the product while the -Euro?an firm is responsibie for the se ling and distribution of the p roduct. The technobog transfer could involve the exc angeof'patents or new technology between the two comipanies. The strategic alliance could be joint re ýaýh and development programs with no definite pro- ducts. Or it could be the exchange of -personnel te iearn and train staff. "As you can see, the gotential for Durham's manufacturing firms te, add product linos and technology is uniimited,» said Herrema. "International co-operative ventures between companies will ho the thrust of the 90'si,» ho said. Pat Olive, commissioner of economic development with Dur- ham Region said the opportuni- ties await local firms te help revive the current economic situation. "I see it as a very aggrossive approach te the world market,» ho said. «We do have world class firms here now,» ho said. "They're here.» Olive said the Joint Venturing book will only include companies who are serious about putting the necessary effort inte thi's Il~e book will essentially try te match our industries with theirs, ho said. The strength is in the small to middle fims, such as Contin in Pi 9eigTe Smith and Nphew Grou, Sandoz, and Paramount Pakaging in Whitby, ho said. Olive said the key may ho te bring the. technology back te Canada and thon sel it instead of trying te got industries to movehere. A great bonefit te, the area wiii be te utilization of the- new SEE PAGE 25 JOHN GOUETT, president of Baltie. States Develop- ment Corporation, spoke to the Whitby Chamber of Commerce last Wednesday. Gouett is organizing a tradle mission to Latvia, which he cals. an "entre-. preneur's dream" Photo by Mrk Reosor, Whltby Fre. Prou Growing interes't in hobbies Interest and participation in hobbies is growing, according te, the owner of Horizons Hobbies, the newest hobby store in Dur- ham Region. Bob Hughes, who has just opened his store in the Kendal- wood plaza, says the baby boom generation in partîcular is look- mg for creative ways te spend precious leisure hours after cop- mg eith the pressures of work and commuting. Ho says these same people also likely have voung families, and hobbies provide an excellent way on local hobby onthusiasts and found that many hd te travel to Toronto te find their product needs. His goal is te, provide good. product selection, and at good prie". His store will initially feature selections of product and access- sos i model railroading, radio control planes, cars and boats, plasticekis of ail kinds and wooden boat kits. Tools, building supplies and paints required for such activi- ties are also available. Hüe also offers scientific activity sets, paint by numbers, rug hooking and puzzles., Local businessI gets national award Candy's Answering Service of Whitb recentiy received- an award of excellence for outstanding service' from tho Canadian Association of Message Exchanges (CAM-X), the national association of the telephone answering/telemessaging industry. CAM-X employs an independent observer te, evaluate message services across the country, and judgep them on the key components of providing good and completesosrvice te, their clients. The award is considered tobe of the highest achievement among association members. Santa Claus at mail Saturday Santa Claus wiil visit the Whlitby Mail on Saturday, Nov. 23. Santa will ho highlight Christ- mas festivities that bogin at 12:30 p.m. at the mail. Along with Santa, thore will ho Sweet Charity, the Navy Band, Woodview Ma orettes, Sea Cadets and Rebels Marching Band. Rainbow the Clown wiil also attend. YOUNG &THE RESTLESS STAR AT MALL At 4 p.m., soap opera star Scott Reeves wiil be at the mail. Reeves plays R an McNeil on The Young & the Rostless. Latvia is an "lentrepreneur's dream" By akReesor' If Canadinbsiness wants to get. in on the Fround floor of a .Mr market M Europe, it had bttr act fast. That market is 'the Baltic Republic of Latvia, and John, Gouett, president of Baltic States *Developmnent Corporation, says t seems eveiybody is going there except Canada,.' Gouett who's ranizing a trade mission to Latvia in Janu- ary, says the countrys an "entre- Srneur's dreani,- with 100 mil .on people living within an hour's fling time, but he's met .ust two Canadians there in the last two years. . He sees a tremendous oppor- tuniÈty for 'Canadian business since "they need just about everythmng. «Imagie a 500-mile road with just one gas station... there's only about 500 cars in the whole country." Gouett says. basic modern equipment that Canaâians take for granted is almost non-eis- tent there. Ho says there are neithor pho- tocopiers nor fax machines there, and only about 20 computers. He compares Latvia in 1991 to Japan i 1953; worthless cur- rency, poorly organized, inade- quate infrastructure and services -- "but i 1964, Japan held the oiyJfpics.» Members of chambers of com- merce, manufacturing associa- tions and a Canadian tochnical group will be joining Gouett's one-week trade mission te Riga, which leaves Jan. 18, but there's stili space open. The féeral government will pay the airfare for qualified busi-'5 ness delegates. ' .1 Contact the Whitby Chàmiiber of Commerce for more informa- tion. Lafontaine earns BIA award Liafonfai-ne Trading Post has won the 'Outstanding Business of the Yoar Award' from the Whitby Business Improvement Area. Picture Thié & That won the Pariiatin Award for their in- volvement in BIA promotions. K mart's tree program helps needy Whitby K mhart staff have begun their annual Children's Tree Program té help the neody at Christmas. Until Dec. 14,- the store, at 1801 Dundas St. E. (Kendalwood plaza), will have a troe trimmed with paper tags. Each tag gives information about an underprivileged child, such as first name, their sex, clothing sizes and ago. Mini-putt at Whitby Mal KYLIE and Elyse Payne test the new Mni Putt at the Whitby Mail. ~ ~.~-~ .~ 4 . 14 ~Pboto by Peter TombUn, Whitby Fre Prou. By Mario Boucher An 18-hole indoor mini-putt recently opened ini the Whitby Mail. According te Harold Weibanks, one of the six owners of Fantasy Fun Indoor Mini Putt, the par-38 course is not as easy as it looks. «It's fun for everybody and the first of its kind in Whitby,» ho said. The busiess,, that opened on Oct. 19, offers bi-weekly prizes for low par,, and birthday parties.. Welbanks said they holp chari- ties by offering cheaper rates for some organizations or for hand- icapped children. ,I t 'vos them a good time, thatps alfthýat counts,» he said. «It's a good place for Christmas shopping because the parents can leave the kids i a good place,» said Weibanks. Ho said the business ls well suesd at ail thnes. We biltthis around fam- ilies," said Weibanks. «Ites a fam- ily venture.»" im-vm, lwar, owelLir4loram