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PAGE SEVEN oeZ *AY cffNMr-N1T ESN'T UN MRMANrD Flm.' Et$ RAt GVELNMW rPEs-MAT5&AV EVNNEVC5 ~ IBUT ISI.been donie before «M"B ruwmNCE I 115 FOR i MuTY Picture this: the. interior of the executive suiTteAK mi15CanTYIADbTHÉT Et> advertising office. New products await the deft genlus CUt ARMtt)1fl e ~lCFvArÉ=1 141ECN IF who will croate a need; old products wait for new ideas; ~ ~A~ ~%U c~iff1tA and some ideas just wait. A newcomer, timid, young, deferential, apprahsthêeireeutive. tpzLsESCAYcv1Br "Who th ele are you?" snaps the senior man. lie - WIL M%' ~ (fifTUII puifs on a cigar, practises putts into bis water tumbler. IURR "Snodgrass, s ir," replies the young man. 'l have. a iý:E5WHO wuIL v 16 (1WIMr I great idea for a commercial ..." TT Erm»È w fl £ CF "What'st for?" 'Well, that's just it, sir. It's a great idea for a commercial, but its a new concept in advertising.." "Advertising has, no new ideas," hwnpfs the there are no now ideas under the sun, and no good - ideas in advértising, just stolen ones.",______________________________________ '¶My point exactly,, sir. That's why this idea should _________________________________ go so well. We develop the commerial, with ___________________________ accompanying. print ads, and, thon we look for ýa product to use- it." 1"Son, it doesn't work that way. We have a product, we brainstorm for ideas, corne up with a concept and th the young man will not be silenced. "Here, sit down and let me show you the campaign." lie opens bis briefcase, takes out a package of several video cassettes. These he snaps into the video. player i the corner. Ivhis is what I cail the patriotic appeal," he says. "See,-we get these girls ..." Can't cail 'em that anymore," hurwnpfs the exocutivo. "Seist." "Young ladies. Theyre on the beach. Thesngts.r song. Sounds somomig like a national anth em.- <Listen."0 On TV:- three dozen young attractive ladies, dressed - in cutoifs, bathing suiîts or shorts. They sing: 'There's nothing half-dressed about us, <We're at our nation's cal WeIl sing our lungs out for co>r Let's say it ail. Lot's say it ail.Let's say it ail." The executive haif rises -from hMs chair, thon changes bis nund. "HeU, that doesn't say anything It goes nowhere" '%Exactly the point," says ge young adperson.0FlEHTRMN ACUIGOPNYC.15 '"Watch this one." -ii om pTmifTI-AUATE GCNAY e10 Now on the TV appear three dozen \young men, Known as thie,'Buckle actus induutry which made brou buchies for hors dresed vcaton eac wer: utof jans Thy sng:was. located where the IGA store now lu on Brock Street South. It wau eutaBlishd in 1888 'Thero's nothing haif-cut about us i cosd ii196. .fatoy as omlPhehmo166 We'r guzlig beer by the quart -" ~ ' W.l sing our lungs out for country But we'd rather drink beer for sport Zed says it all, Zed says it all, Zed says it alV. 10 YEAlW AGO The executive folds bis bands on bis tuinmy;. "Wèll, frin ftii. Wedneuday, May 2i, 1982 ediion oftmr "Gotta bkidddin. In this climat.? Fat chance. lier.e, here' a couple hundred bucks for yer tapes. Cal again in a coupla years.t 100 YEA1W AGO The young'man drapa himself te the door. But fromein ti aMa 2892 edition of the afready -the executive has dialled ton nunibers, barks Ný IC orders. Ib. Women's Chriianm Temperance Union is presenting a play, «'1h. District School, at 'Li[sten. ]ve got an idea for that beer commercial. the.MUH HaIl T. Hamar Grewood islhhe oehool master. Mame voices, si*nging, with a whole buncha nice young An applicant for Town c nutahle refutes the. Chmanicles charge that h. wau "intoxicated pretes.The'essge: rù&ourbeer gas, ad te >twioe and acted'violently.ý prettes. Ti. mssage drik ourbeerguys and ue *Havwrand Coenpany of Brooklin are aling 1,100 bats at 20 centsaie. girls'll join your parties.e*W Luk.bhu opened a machine repair siiop at the coner of Dundas adCnr tet. "Sur. itfés been don. before. That's what's so new about iL" ________________________________