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Whitby Free Press, 16 Dec 1992, p. 16

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Page 14, Whltby Fiee Prea, Wecfneday, December:16, 1992 * * *A .Monthlyý Fashion and Beauty Review** Jewvelry .Make sure t.h'e-- price'i's right Jewelry is always popular for birthday and holiday season gifs. How canyou tell if the prioe is right?1 Marilyn Gurevsky, a-manager of the. consuimer services branch of. Ontario's consumer ministry, says to buy good quality jewelry for a fair price, shoppers should take the time to find a rehiable dealer. "Some jewelry shops bave sales, of course," Gurevsky says. 'But, if a store is* offering huge discounts or advertising whole- sale prices, rd advise caution." 1Gurevsky warns, that even a 50-per-cent-off price at ane store could be the same as another 'shop's regular-price for a similar item.- Also, a price that msem very low may indicate poor quality. One of the maut important reasons for taking the time to find à reputable jeweller is because it's easy tobe confused by -the termaé that describe the quality of gemis, ilver and gold. For example, sameinepople thinltat if they b ya solid' gold bracelet it 2il contain notbing but the preciaus metal. In fact, the terin means only that the abject isnt hollow. >Twenty-four- karat, (24K) gold is pure gold and, in inost cases, is considered too saft for use in making jewelry.' Most of the glitter in necklaces andi ngs cames fro= gold that bas been alloyed or niixed with other metals ta make it strongr -- 18K gold is three-quarters pure gald alloyed with six, parts (or one-quarter)- other metals. .The metals alloyed with the pure. gold affect the colour of gold -z This Christmasgive the fi ft of health and tness.. The Aeroblc. Studio offers, quality fitness for ladies. Three, six or twelve month mem- bershlps avaliabie .- $18.99 1 month - no G.S.T. before Christmas. Money back guarante.. THE AEROBICS STUDIO 223 Brook St. N. (at Mary) WhItby - 666-5773 This Year Give mhe itt To Remnembèr. A Gift Voucher - Let your frisnd choose. Reiki - A wanderfui energy heaiing& relaxation. Refiexoiogy - -Stimulation of the biood-flow for hsaling iris Analysis -, The ultimate diagnostic toi now being used n European hospitais with great success or Let them choose a gift from aur one-stap shopping centre for al your needs. GO NATURAL HEALTH & BEAUTY CENTRE 121 Brock St. N. Whitby 668-2661 HAI- AND HAIR DESIGN We offer complete hair cars for the whals family with a full range of perms, tinting, highlights, cuts and styles as welI as manicures, pedicures, nail tips and waxing. We provide professianal and friendiy service and carry a full line of Red-ken and Sebastian products. We offer Pe rm speis Mon., Tues., & Wed., plus.< g ift certificates for that special persan. SOIS SORS HAI R DESIGN 601 Dundas St. W. Town Plaza, Whitby 668-1640 For complets hair care and additionai- services, -the entirs family will enjoy Anthony's Hair Studio. Our spscially qualîfisd staff are periodically updatsd with the latest, trends and fashionable looks. Tanning and waxing are also availabîs. Relax and enjoy a free cup of coffee. For your weddinq or prom Anthony's Hair Studio is there for your consultation. Caîl1 ahead for a time that's most convenient for you. ANfl-ONY'S «IAR STUIO 1200 Rossland Rd. E. Whltby a Anderson) 430.0966 or 668-538 bpdy sugoring Surprise! Your sugar owl hoids the secret ta the mast gentie hair remnovai today. Bady Sugaring is the m odernîzation aof the ancient Egyptian Art of hair removal using an ail natural sugar based product. The application 0f this unique product. will remove dead skin celîs leaving the skin soft and healthy loaking, and afi course hairless. For a f res demonstration, A!EXANDRIA BODY SUGARING Denise MèFariane 686-5817 (BRYANTS' em ARDESIGNDi Are you tlred of your haîr?. Would you llke a new look?, Do you need some ideas or suggestions? Would you like ta try a fashion colour or psrm? YOU CAN. Caîl ELSA or SHERI for a free consultation. At BRYANT'S aur goal is ta make y ou feel good about yoursslf. When you look good you feel goodi BRYANT'S HAIR DESIGN 852 Brock St. N. Whitby 668-1310 : AUT PROFSSIOAL Color Me Beautiful Boutique Let aur certified image, con- sultants show you how ta pull together y aur total look through aur; UliImats Hour colour analysis, Flnlshlng Touches Style consultation, 'and aur Beauty Break make-up artistry leissans. Try aur colour perfect cosmeGtics and 5kin care products or choape from aur great selectian of jewellery,, accessores & clothing. Gift certif bates available.. COLOIR ME BEAUliFUL "Becaum iocklg gaod shouidnt b. a iuxury 103 1/2 Mary St. Pearson Lanes- Whltby 666-5547 (Upstairs next ta Laura Badour's) -.Jono s Give a glftcertificats for a spa day at Jane's. Spend four leisureiy hours at Jane's in a friendiy atmosphere being pampered by estheticlans '& massage Itherapists. Your spa day, includes whiripool, massage, ',facial, .pedicure, manicure, & make.up. A ight lunch wili be served. Calil& bookyour spa day individuaily or wh a group. Other services availabie are electralysis, wain & make-up- lessons JANE'S FACE FASHIONS 1-& COLOURS LTD. 49 Division St. Oshawa, 579-777 gold, copperan lver whitod contains gold, nickel, zinc and cope; ink gold resuits' when golandc coppor are nixsad green gold is an ala of gold, silver capper and zinc. Wavryaur teste ii calour, even ifZ you)re familiar with the terininology and praducts of -the jewelry<, industry, Gurevsky stresse the importance of dealing with a reputable. shop. "The industry is't regulated by- government so an y ansWho wants ta can soUl and appraise jewelry," she says. "OTo get: good value. for your maney, buy from a -dealer who bas a good selection of pieces you like, and ýcan answer your questons knowledgeably." ' . The- difficulty of learning the true value of jewelry ýwas shown, in a 1991 case. AMissag jéweller was found guilty of making a rniseading represen- tation ta a consumer about a dÉamond ring, under the Business Ptactioes'Act. Te seller viilued te ring, at,,*7,995.1 but"..,the consmer eliee had been misled. In three, more appraisals the consumer .bad dans by other comparies, values, of *$4,800, $3,250 and *4,000 wers quoted. All three etperts.'appraised the ring at a mûchlower price than theiseller --. but their opinions of its value diffiered by up ta *1,550. In annarea where ,eventh expertséoent agree, youlrs best ta, compare items and, prices at several shops, ask about refund sud exchaneplicieDs, then buy from the deir ho give youý the greatest confidence. Consumners who think they've been given a bad deal in a jewelry store my wish to contact Jewellers vigilance Canada (JVC) at (416) 480-1452., The non-p rafit association reports an 80 paér cent succesa rate at medfiating disputes between consumers and Cariâdian jswellers. 1987 b JVC was- set up in'197b jewellers ýwho wanted to help ensure honesty _'in -the inidustry. The watchdog group WIll pursue dealers on behalf of consumers whether or noît they are members' of the traditional industry group, the Caniadian Jewellers Aasocation. Bath the JVC sud the mnsr suggest consumera be cautions of anycune Who wants, ta ssII jewery. or geins by mail order or over the telephone. SEE PAGE 15 GoodNews Local Ne^ws, WHITBYI. FREE- PRESS, 'I 44 ~ A ~ ~ A

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