The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Page 8. Whltby Free Posa, Wecfresday, Januarný 26, 1994 Sklar-Peppler Furniture Corp. of Wihitby won an award in the motion uphoistered furniture category of the 2th annual Tril- Hum Awards banquet heid Jan. 14. According ,te the awards jury, SkIar-Peçpler's entry, a motion sectiona , "combines ample storage, versatility, maximum comfortÏ and tremendous eye appeal with vivid abstract woven fabric on overstuffed cushions. Perfect for ail homne theatre applcations.ar sored by the Ontario Furniture Manufacturers'Association. Winner of the Grand Trillium, the top prize for the furniture maker iwhose product Voestop marks in quality, design and marketing, was Cooper Bros. Upholstery of Toronto. Agency s 'Swigle Iaunched throughout North America Willam Little, -ro'dent of William D. Little Marketig & Motivation Ltd. of Whitby, recentiy announced that bis firm bas created a marketing strategy for Tremco Ltd., adivision of B.. Goodricl I c. Littie's company bas worked with Tremco Ltd. over the past year th create, produce and launh anadvertismng campaign throughout North America for its 'Swiggle Seai product. The campaign, 'Warmer Windows with SwiggleSeai,' was launched simultaneously' in Canada and the United States. It was designed tolieip window manufaicturera, dealers, distributors and contractors expiain the advantages of àwarmer window' technology to the consumer. Tremco's Swiggle Seai is an insulated gass for both residentiai and commercial windows. Swiggle Seal, which replaces the conventionai. metal spacer bar between panes of glass, reduces condensation on windows, provids better insulation of glass edges and cuts down on heating and cooing costs in the home or office. Beaides providing infoaio on Swiggle Seal,th consumer pRtin f hecampaign offers an infrmaionpiece that outines the man advantages of the product. It aiso explains the lateit window technology, inciuding low E (low emissivity) glass and argon gas-filled insuiating glass. Little says the succeas of the campaign bas led to bis compay making in-roads te Tremcos flrestpng and seaant divisions inbol Toronto and Cleveland, Ohio. Littie'. company enters its l4th year of operation this year, and bas clients based in Canada, the U.S. and Europe. le says bis company lias just completed the most successful year in its history. Hie credits that succesa on being positioned te take advantage of the new global marketplace, the graduai disappearance of the business border between Canada and the U.S. and his local client base. His firm recently created the new Town of Whitby slogan, 'Wbitby, Durham's Business Centre," te replace 'Home of the Marigoid' which lie says had served its purpose. iAttie smys strong marketing strategies have become even more important in recent years as companies realize that, in order te surive, they must somehow attain a larger share of wliat, in many cea,lias become a shrinking domestic market. best wishes at Marigold,ý McDonald 's Ford of Canada dealerships, includingMariqgoid Uncl-Mer- cury M Wbiby have 'Go for the GoId& banners ihat can be signed byvsiters wisbing te, give a boost te the Canadin Olympic team. w ns Zi'gthte banner, whi ee highby four feet widewil receive a 1ape1pn Both the aner and pismL ud Olympic symbols and the mes- sage 'GO for the Gold, Team Canada.' The banner wili be at Marigold until Feb. 5. McDonald's Restaurant in Zhiby is aise collecting beat wIhe for the Canadian team that cmee atthe illeham- mer WPinter Games in Norway in February. The signature book is at McDonald s until Feb. 1. TOWNE FLOWERS owner Joan Edwards- Boulanger (centre) with staff members (from let) Tina Land Andrea Kenny, Jeannine Hebert-Bou langer and Marianne Nicols in the newest Towne shop, i the Dryden Square, Plaza. Photo by Mark Ree8or, Whitby Fme Prou To WE FLO0WERS Service the key to businessexpansion By Mark Reesor It didn't take long for tlie second Towne Flowers shop te quat.fy as a FT-approved out- An inspector from Florias Transworld Deivery Service "walked in and approved us right on the spot," notes owner Joan Edwards-Boulanger, "and that's quit.e a compliment... FTD is very strict in their require- ments.» Edwards-Boulanger opened the new store, which is located in the Dryden Suare Plaza (Thick- son and Dryden roads), because she sees "tremendous growth» for the area "andlIwanted tebe a part Of it.» She teok over the original Towne Fiowers, in the Towne Plaza on Dundas Street West, in April, 1992, Uand even in these teugli, recesaionary times we have grown -- so mucli tAat I have opened another store!» Towne specializes in custom arrangements. "Notliing is mass-produced in here; everything is individual designings.» For exampie she siays .«We love doing weddin ... we take inte consideration tge bride's sta- ture, lier likes and dislikes... we interview the bride for a good hour and get te know what she's like what-her dress is like. "ý*e'r very particular se we don't take any more tlian two weddings a weekend (because) we want te give individual atten- tion.»M The same care extends te, funerais. «We have two seating areas at the back. They don't have to stand at the counter with every- body ýelse and wait when they're gîving -. they can sit and take thefr time and we can spend a lot of time with thema... "We determine what type of flowers the deceased liked,-what colours... to refleet what the per- son Iiked and disiliked.» Edwrds-Boulanger says what makes Twed erent «ià our personal service; we emphazize customer service. That's the most important ingredient for a good business.. TADR to mount tou rism show 1%e Tourist Association of Durham Réeon (TADIR) is inviting: businesses to take part in the 1994 Durham Tourisma Show on April 17 at the Metro East Trade Centre. Information on shoit. getaways, s hopingtrisor iong vacations win te r.on *Ifbe presen- ted. Thfere wiil be more than 100 travel and tourism displays. There 'wiIl be a petting zoo, entertainment and prizes. For more information cail 668- 8000. '1hat's what carried this store througli the recessionary times and even allowed us te, build up our business.» The Whitb~y Chamber of Com- merce is aa% offin its Good Morning Witby reàkfast series, startingi February. At breakfast metins cham- ber members ak for three minutes about eir business te 15 other business pepe The meries begfins Friday, Feb. 1l andcoentinuies Mardi il and- April 15. To attend, reservations must be made by calling the chamber office at 668-406. Chamber's annual meeting Thursday 'he Whitby Chamber of Coin- merce annual general meeting and dinner wiil be held at Culleni Gardens Restaurant on Thurs- day night, Jan. 27. Cost is $32 for member,$42 for non-members. To attnd, cali the chamber office at 668-4506 byJan. 20. 'Motion' entry earns award