Whitby Free Press, Wednesday, October 18, 199M,Page 13 Get omewinter rotection for your car ,It's a statistical fact: every year tens of thousands of motorists are caught unprepared for the furet cold weather. It can be time-consuining and expensive trying te take care of anti-freeze, battery or snow tires at the last minute when everyone else in the neighbourhood is rushing te do the sanie thing. To help car owners get ahead of the game, the Car Gare Council of the Automotive Industries Association of Canada offers "stitch in trne" checklist. 1. Cooling aystem: If it hasn't been done in a while, flush it out with a good chemnical cleaner and instail fresh anti-freeze. Note: Use Cruisin' Classics':j Car ads FROM PAGE 12 bottom. Another showed a photo of a diamond necklace with only the gold 'V' that symbolized Cadillac; the car itself never appeared ini the ad at ail. Luxury marques continued in this way ite the 1960a, but there was a new trend on the horizon: the muscle car. It burstito the scene like an ad writer's dream, and agencies fell over themselves trying te convince the public that this particular model was the fastest, the meanest, the hottest. Very few showed men driving them; mostly there were good- looking blonde wornen at. the wheel. At this Urne the public also got a look at one of the strangest, and Most successful advertising campaigna ever undertaken. The Volkswagen Beetle was an odd- looking car that really didn't lit on the North Arnerican scene; it was emaîl, foreigni, spartan and had few dealers te service ItL The advertisers decided te pokie fun at it. Their ground-breaing ada told everyone how ugly it was. They dropped one from a helicopter, floated one In a swimrning pool, and whule other companies were offering completely different models every year, Bug ads patiently explained that there was absolutely no change from last year. Incredibly, the ads worked. For big North Ainerican cars, the oil embargo ended everything. Now, with gas prioes soaring, advertisers had te convince the public that their product was the one that would save the most gas. Mles per gallon were the only thing that -mattered and these nunibers were always prominent ini every ad. Ini the late 1980s, selling safety was everything. Now, in the mid- 1990s, we're seeing an incredible diversity of advertising. Mds teuting horsepower and driving fun are back. Luxury is selling again, and as cars keep getting bigger, miles par gallon (okay, kilometres par 100 litres) are hardly mentioned at ail. Safety is stil a major concern, but even a safe caris sti shown as having its fair share of pizzazz. We have cars that élide sideways inte parking spots, cars that spin otfd tii1 Document Shreddmng *High -volume equipment wiII reduce your shredding cost 4*n r Secre ld cntainerse around and dance, and truck ads s0 nostalgic they bring a tear te the eye. And it aIl started,, 72 years ago, somewhere west of Laramie. in proper proportion. Pure anti- freeze, (ethylene glycol), does not cool or proteet as well as the proper mixture prescribed on the container. Check connections, beits, hoses, pressure cap and thermostat. .2. Baitery and Eetrical System: If your battery is more than a few. years old, have it checked. Cold weather is liard on batteries. Be sure connections are clean and tight. Corroded or loose connections can give the symptoms of a weak or dead battery. 3. Engine: Is it time for a tune- up? Faulty wirng, worn spark plugs, a sticking choke or emission contol devioes that need attention ail can lead to flarci starting. A diagnositic check-up of the engine can be a good pre-winter investment. 4. Oil and Filter:- Dirty oil can give you trouble in the winter. Now's the time te, change it. Change the où filter, too. Your car niay have several other filters that need changing at this time, including the fuel, air and transmission filters. (The latter is changed when transmission fiuid is changed as a periodic maintenance procedure.) 5. Tires: For every five degrees C (10 degrees F) of temperature drop, our tire pressure decreases by one pound. Obviouisly, if you havent checked tir pressure sinoe last sumnier, they're likely te, be several pounds under-inflated. Periodic rotating of tires, along with wheel alignment and balancing, all contribute te longer tire life. 6. Body and Paine: Be sure to, give the car a good protective coating of wax before the weather turns nasty. This is critical in areas where sait is used for snow removal. Whether you're a "do-it- yourselfer" or a patron of the professional repairman, there'. a lot te, be said for getting the car care chores o ut of the way before the severe weather arrives. - - - -m 1 -m - "95 pri ced M is we we LL be Grand Arn SQ Low, ;it I I I I .1 I I I I I I I I I I I I I I I I -J I I I I Sol we are. *W.H A:T::YOU. 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