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I f"Peoýple nowadays don 't want to compromise their lifestyle, theyjust want to pay less for it"f says David And at Winners you can do that. You'il find famous brand name labels at prices you won'î believe... up t1060 per cent less than regular mal store prices every day. Winners lives up 10 its name as il cel ebrates the opcning of ils 54th store on Thursday, March 14. This laîest store is located in Uic Thickson Ridge Power Centre in Whiltby. Mayor Tom Edwards will officiate at thc ribbon-cutting which will take place at 9:30 a.m., and if past Win- ners' grand openings are any indica- tion, Uic turnout is expected to be huge. TIhe great success and inereasing detüâWd for ýWiners ban lie direciy' attributedto0an exciing, innovative concept in Uic clothing retail business called 'off- price' retaiing. ,By reducing overhead and miùni- mizing fixturing, Winners is able to decrease its merchandising costs - and can then pass on these savings t0 Uic customer. In addition, Winners' buyers scout Uicenmarket daiîy for opportune buys - caneelled orders, overruns, for ex- ample. The positive relationships Winners' buycrs have wiUi hundreds of sup- pliers assure themn access to top quality merchandise at Uic very best prices. 1Winners' buyers rely on years of experience and knowledge of Uic market to acquire merchandise that meeLs thcîr strict specificationsl'or flhshion, quality, price and con- suimcr appeal. While Uhc majority of the nierchandise cornes fromCanada, Winners'ý buyers shop ai l over the world and, in fact. main- tain a buying office in New York. Al this means that whiereas depart- ment stores conduet sales on sclected items at certain limes of* the year, marking merchandise down and then up again when Uic sale is over, Win-' ners is able to offer Iow prices on all of ils merchandise every day. This exeiting concept of*retailing may be farniliar to many shoppers as Winners is Uic Canadian sister of*TJ Maxx - the successful off-price chain of over 500 stores operating in Uic United States. One of Uic problems Winners has had 10 overcome is Uic popular misconception that Winners stores are similar to discount stores. "At a diseount store, when you flnd an item for $29.99, il has been manufaeîured to sel at that price. At Winners, you'll pay $29.99 for an item diat has been manufactured to sel] aI $45 or more," explains Margolis. AnoUier misconception is that -thc 'no.-fills' philosophy of the company means that there are fewcr customer conveniences Uian one would normalîy-except aI a tradiional store. This is not Uic case. "Going mbit our store is like going into any well-serviced store," says. Gai] DeLuca, manager of Uic new Whitby store. 1. .1 "Our departments are ail clearly: signed and while there are no ', expensive displays or frilîs, wc have ail the services, including private mirrored fitting rooms, a liberal retur policy, convenient layaway plan and gifi certificates - flot to mention lots of great merchandise. "Our prices are low, SO our tumover is high," explans DeLuca. "We monitor the sales of merchandise on the floor constanîly and, to maintain a fresh flow of merchandise, we mark prices down on a coninuai basis. "Ini other stores you may sec Uic , same fashions on Uic racks for wecks; it's not like that at Winners because we receive Uiousands of ncw items weckly." The key bo shopping at Winners is Maây we hl o?~ WINNERSWHITBY TEAM of (from left) Diana Aide (Assistant Manager), Gail DeLuca (Store Manager), Debbie Woolacott (Assistant Manager) and -Bey Mcllwain (Assistant Manager) look forward to meeting you on Thursday March'14,. Shopping aW Win neérsis like a treasure hun4 you neyer know what deals you are going tofind. to. shop often. Each store receives three deliveries of new items each -week so there is always something~ new. "Shopping aI Wininers is like a treasure hunt, you neyer know what great dealsyou're going to find," explains Margolis. Winners in Whiîby will feature over 24,000 square feet of fashions for Uic entire family, including a complete line of ladies' clothing, relatcd separates, lingerie, plus and petite sizes and accessories. There's fashions for men, boys, girls, infants and toddlers as wcll as giftware and houseware departments. Winncrs is literally sweeping across Canada. With 54 stores at present, w t N Winnersplans to open approximately 10- 15 stores each year for the next five years as part of an aggressivç expansion plan to take the chain's value message across Canada. Store.opening hours are Monday tofriday 9:30 anm.to9 pin"' Satur-day 9:30 a.mi to 6 p.m., Sunday 11anm.to 5 pm Margolis explains the success of Winners like this: "We consistently offer consumners value. But we recognize that value isn't price aloine. "Value combines the elements of fashionable, quality.merchandise fr-om well-know-n manufacturers at a great price." ý im--the.- THICKSON RIDGE POWER' 'CENTRE. at the north east corner of Thickson,& Victoia Streets, Whftby> 7 =777- Whlby Fm Press, Wednesdlay, Mardi 13, 199, Page 9 Margolis, President of Winners.