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Page 4. Whltby Free Press, Wednesday,. September 11, 1 996 Book on" child safety The Durham Reglonal Police Association's Child Safety Hcrndbook has been published. It will b. distributed through the Kids' Safety Village behlnd Kathleen Rowe Memorlal Public School, Athol Street, Whitby, to -ail Grade 2 chidren in Durham Region who visit the village. Special screening of movie about Lishman BILL LISHMAN accepts congratulations from guests invited to a special showing of Fly Away Hmorne at Champlain Cinemas in Whitby Friday night. The producer and director of the movie, which is based on Lishman's experiences teach- ing Canada geese to migrate 'south using his ultralight airpiane, were also on hand for, the screening and party afterwardsý at -Jackson's Touch 0fClass. Photo by Mark Reesor. Whltby Free Press Dr. Cecutti and Dr. Nathoo weleome Dr. PhilWalsh to the practice. Dr. Nathoo and Dr. Walsh are acceping new family practice patients. ]EXTENDED HOURS Monday to Friday 8:OOam - 9:OOpm Saturday & Sunday 9:OOam - 5:OOpm Rossland Rd.1 Three New Flavours. One Great Sale. $1,099 (l6oz) We're introducing three great new Blizzard' flavours and to celebrate ail flavours are on sale from Sept. 9 'tii 22, 1996. Try the big chunky Fudgc Oreo«, the crunchy Cappuccino Skor* and the creamy Mint Smaries. Hurry in and get yours beca use at this price these treats have neyer been cooler. WeTreatYouRight Wlitby Dairy Qucen 1003 Dundas St. E. e 668-5342' Samac celebrates,50, years Several activities have and afternoon, hospitalitY with *a" 'Morning. After benpanned for Camp events from 10 a.m. -te 1:30 Breakfast" from 8 te 10:30) aac50th anniversary p.m., a colour Party parade a.m. (cost is $5). 'Scoutsý celebration Sept. 14 and 15. starting at 1:30 p.m., offi- Own' and 'Rem-nisce both Saturday's events begin cial ceremonies at 2 p .m., starting at-l sm., rifle with 10 a.m. re *trton campfire at 8 p.m., fities range at 11:30 sm., and 1 y uhactiv iies and dance from -8:30 pan. ýte ý1 p.m.--closing.ý 'RmiisS ~TbrouLph thea-£4i.*4. nfoto ýl- ý Decades' thirQughout the day, rifle range in morning 'e m* ' qe e'eur couple or$2Xe rson. For- more information, Free Press pu'blisher new. c hair ,of circulation. board Doug Anderson, publisher of the Whitby Free Press lias been elected chair of the Verifled Circulation (VO) Bbard of the Canadian Com- munity Newspapers Associ- ation (CCNA). <He sucoeeds Steve Dils of the Telegraph in North Battleford., Saskatchewan. The VO board oveSees t! circulation audits of aimoi 400 community newspapei acrosCanada. Newspapers have theï circulations audited in orde that advertisers can ha:v independent outside verif cation of their deliveri dlaims. Advertisers spend, hum dreda of miIlions'of dollar in comrnmunity newspaper every year. "When an advertise spends good mooey on eithe advertising or flyer delivery lie lias a riglit te, expect goot delivery,"» says Anderson. "The advertiser'liasà rigi4t te expect that tii value promised is the. valut delivered;"-- Verifled circulation gives i FREMtKTEandadize Nclmro Bt rs ir. or ry "s These include various ra niche newspapers and mag- m znes covering sucli tepics as TV, sports, kids, enter- Stainment and seniors, as well as virtuaily ail coupon d books and flyer distribution acompanies.-Some of these do a agood job but thiemonem.y é inlSn~tie tinflate their Bcirculatiop figures man le irresistible. The s mail ad- avertiser needs te lie very IL cautious, and ask a lot of questions inorder to avoid beiâg ripped off." In addition, many local newspapers, especiaily ini Ontario, are- stiil not au- dited. Untilý reoently. the Whitby Free Press was-the only paper in the areis that could show a circulation audit. hn Most other provinces. a circulation audit is a prereq- uisite of -membership in their- regional newspaper association. Anderson,-hopes 4o ln- prove awareness of circula. tion audits durin*g lis-term -as VOchoir. which te base comparisons. Most major advertisers and advertising agencies expeet a circulation audit as part of their buymg deci- sion. "For local' advertisers there are stiil far tbo many advertising vehicles in the marketplaoe which make exaggerated daims,* says FLEMING REALTY DON FLEMING REALTY INC. Commercial and lnvestment Real Estate Brokers and Consultants 686m8155 1FOR SALE 4,000 sq. ft. building located in Whitby town core adjacent to other professional offices. Ideal & zoned for office, retail or restaurant uses. Surrounded by ample parking. Reduced to $229,000. FOR SALE or LEASE 5,500 sq. ft. historical office building on Brock St., in Whitby. Partially leased to National tenant. Suitable for owner/user. Asking $595,000. For further information or toview Cail W. Fleming Fleming Realty bIc. 905-686-8155