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Whitby Free Press, 19 Nov 1980, p. 16

The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

We askedI shopper to test our competitors àdvertisedl 'double the difterenoe' low price dlaim s. They shopped and compared Domninnion prices with similar items ai the other stores. The result...our competitos had to pay themn a total of $52.66 due, to Dornnion's lower prices on the items purchased.* Ann Fielding, Toronto Shopped one of our competîtors and spent Dominîon's Price The Difference $63.1 6 $43n53 $19.63 "Itfs more than nrdbe they had to pyme __________26 _ in cash' 2 Marion Bounsail, Willowdale MShopped one of our1d competitors and spent $ Dominion's pnoce The Difference$ 44m76 ý38.06 6.70 "Fantastic, 1 got back *** $13 .4Osh' Resuits based on shopping comparison test Thuoeday, November 13, 1980. iHere'ys our Guarantee Buy at least 25 regular pnice different items, totaiig $20.00 or more at Dominion. Then compare the regular prîces on the same items oFs-wmilar grade and quality at any of our 2 major competitors n Ontario offering a double-fthe- difference low pnice guarantee. If their total is lower, bning your itemized Dominion receipt and the other supermarket's pnices to your TRIPLE THE DIFFERENCE Dominion Store Manager and he'I pay you THREE TIMES -THE DIFFERENCE IN CASH. The list of our 2 major competitors offering double the difference is available from your Dominion Store Manager. This offer applies to items purchased until Tuesday, November 11, 1980. I I A Definite Dit ferenc at Dominio Ia

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