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BOWMAI4VILLE, ONTARIO THURSDAY. OCT. l7th. 1946' __ LOWPRICES EERYDAY... DO you want ta save part of the food dollar you are now spending? Do it in two ways - buy.better quality and buy at lower prices. Here we seek to help you ini bath of these ways. Corne and see - corne and compare. GROSE'S GROCERY APEGROVE PHONE 258 SUPPORT THENAVY LEAGUE' DURING Navy Week, Oct. 20-m26 This Year The Navy League of Canada Celeb rates It's Eci;den Jubilee Fifty years of service ta the men of Canada 's Navy and Merchant Marine. The League needs your f in- ancial help to continue it's work arnong aur sailors, to expand it's Sea Cadet and Youth Training Pro- grammes. Bowmanville and District Objective $500 Leave Your Donations at McGregor 's Drug Store The Navy League of Canada BOWMANVILLE COMMITTEE M I A REAL, THANKSGIVING... because he hersagain!1 I[ E had nothing to he thgnkful "for. Or so he said. He uas deaf. And as hie deafneas wor- sened. 111e for him seemed to shrink. How Leoniissed the old intimacies of hie friends. Even the Companiols}liP of hie family wasn't what lt bad bee: t ho resigned. Resigned to a lie éhut off from the laughter of bis eidren, the banter of Lis frienda, the music ho lrad loved. ]Bitter ? 0f course ho was-until bis physician urged him to investigate the Acousticon '5upcr-Power" Unpac, world's smailest, lightest, most powerful hearing aid. Be's wearing an Acousticon today. And neyer was Lappier. Neyer more thankful. For hc found wbat Le thought hc had lbt-his lsearing. If you are Lard of hearing-or if you know soineone who la-be sure to attend this free demon. stration of the Acouaticon "Super- Power" Unipac*, the Learing aid that can promise you more ini com- fort and satisfaction. The aU-in. on* hearing aid that'. as easy to carry as a spectacle case. If yon cannot attend the demon. mration, plan to Lave one in your own home. Just telephone the Acoustician at the above address. Remember, there's no obligation -yet it might mean a new 111e for yo . .. or for someone you love. $0 taoi#aiîwatl 4b You eam wear au Acouaticon "Super- Power" Uwipac* without embarrasament or discomfortil Is natural-colored plastic ear- pi= and cord are Lardly noticcable. And baUse of it. trifling 7142or- weigbt, k'.s as easy to, carry as a spectacle case. Actually, the complete bearing aid ia hardly haif tue htfall the ase, that the baueu* iaa Adk oboof Acooalkons Coavomkd f Ter, ad Ge.ro rod. la, Mowenc. "Pt ACOU»%009STICON World's First and Oldest Manufacturer of Etectrical Hearing Aids Orono News Thursday evening friends mn Orono and vicinity gathered to honor two brides and grooms: Mr. and Mrs. Bruce Tennant (nee En- id Middleton), and Mr. and Mrs. Bruce Mercer who have corne re- cently from England. Gifts of money were presented to the hap- py couples by Misses Shirley Myles and Shirley Flintoif. A social time, dainty refreshments and dancing to an orchestra com- posed of Howard Linton, Dane Found and E. Allen were much enjoyed. Mrs. Fred Cowan has returned from visiting in Toronto with her daughter, Mrs. C. Crease. In the Home Front, appeal of the Salvation Army carried. out in Orono and surrounding coun- try, a splendid responise was giv- en. These amounts w7ere collect- ed by Mrs. Wm. Glanville, $25.45, Mrs. W. S. Cobbledick, $67.50, Mrs. Evelyn Hall $49.50, Mr. J. J. Mellor $121.30, Mrs. N. Bradshaw (Leskard) $16.25, anonymous do- nor $100, total $380.00. Park St. United Church Choir has reorganized for the coming season with these officers: Pres- ident, Reg. Sutton; vice-president, Mrs. R .E. Logan; secretary, Mrs. C. Wood; treasurer, Miss Stella Best; secretary of flower fund, Mrs. Wm. Cobbledick; librarian, Colin Taylor; section leaders, so- prano, Mrs. Cecil Jones; alto, Mrs. W. Cobbledick; tenor, R. E. Logan; bass, Dick Mortor*. O- ganist and choir leader is Mrs. R. H. Brown who was given a hearfy vote of thanks for the very effi- cient and faithful way she car- ries on ber duties. Park St. Church Woman's Mis- sionary Society held its annual Thankoffering meeting October 8 with President Mrs. M. H. Staples in the chair. Guests were Kirby Auxiliary, ladies from St. Sav- iour's Church, and the young wo- men of the community among whom were several war brides. Mrs. Clarence Allin, Newcastle, gave a splendid report on the School for Leaders held in Whitby. Mrs. H. Lowery sang a solo; Mrs. C. Jones, Mrs. L. G. McGinnis and Mrs. Fred Lycett a vocal trio; Mrs. J. C. Tamblyn a reading. A worship period and a quiz were led by Mrs. N. Porter, Mrs. L. G. McGinnis and Mrs. K. Gamsby, during which Mrs. C. Wood sang an appropriate hymn. Mrs. R. H. Brown was accompanist. A so- cial cup of tea was served. A car load of members of Or- ono Lodge A.F. and A.M. visited Port Perry Lodge, October 8. Mr. Robt. Lunn is in Bowman- ville Hospital having undergone a serious operation. Mrs. Norman Allin entertained ten little girls and boys on Satur- day to celebrate Joan's fourth birthday. Mrs. Gerald Shackleton who passed away in Toronto, was bur- led in Orono Cemetery Thursday. The funeral service was held at ber home at Kirby. Mr. Robert Fuller is with bis daughters, Mrs. A. Cain and Mrs. G.Kirk, Pontypool. Mrs. Don Duncan with relatives in Ottawa. Miss A. Basinett and Miss F. Gray, O.C.S. teachers, at their homes in Toronto. Miss Marjorie McLaren, Tor- onto University, with Mr. and Mrs. C. S. McLaren. Miss Viola Noden, Toronto, with ber mother, Mrs. I. Noden. Miss Wilda Hooey with Mr. and Mrs. S. B. Rutherford, Kirby. Mr. and Mrs. J. C. Tamblyn. Mr. and Mrs. Gordon Leanen and Paul, Toronto, with Mr. and Mrs. W. J. Leamen. Mrs. Peel, Peterborough, with Guaranteed Home & Auto Radio Service Sets Calied For and Delivered AMATEUR RADIO SUPPLIES Authorized Crosley Dealer her sister, Mrs. Frea Duncan. Mr. and Mrs. J. E. Collins and family, Toronto, with Mr. and Mrs. J. J. Mellor and Mr. and Mrs. S. B. Rutherford. Misses Carol and Anna Staples and Mr. Donald Staples, Toronto, with Mr. and Mrs. M. H. Staples. Miss Adele Morton, Toronto, with Mr. and Mrs. Al' ert Mor- ton. Misses Grace Hudson and Bey- erley Payne, Ontario Business College, Toronto, at their homes. Mr. and Mrs. Albert Strick- land and boys, London, with Mr. and Mrs. John Gibson. Mr. and Mrs. Arthur Clemence, Seaforth, with Mr. and Mrs. C. L. Powers. They attended the funeral of Mrs. Gerald Shackle- ton. Mrs. W. E. Armstrong with rel- atives in Montreal. Mr. and Mrs. W. A. Reid and family, Miss E. Reid, Mr. and Mrs. Les Reid and Mary at Clear Lake. Mrs. Ross Greenley, Peterboro, and Mrs. Walter Peters, Coe Hill, witb Mrs. L. Lunn. HOMECRAFT GUILD There were more than 60 pres- ent at . he bomemakîng classes, now called "The Orono Homecraft Guild" with Wednesday as class nigbt. Mrs. J. E. O'Boyle is sec- retary-treasurer. In the nutrition period Mrs. L. McGinnis talled on "Table Set- ting and Menu Planning." Under the heading of Home Management Mrs. O. W. Rolpb gave a complete schedule of'*work for Monday's budgeting. Other days of the week will be dealt witb in subsequent talks. Next, those wisbing to learn a handicraft 'but not sewîng, and those desiring sewing and not a bandicraft, were segregated, 50 tbat eacb group could have a ful hour of instruction. Mrs. L. Reid and ber assistant, Mrs. Hesper Dean, showed how knitting, crocheting and. tatting sbould be done. Mrs. Reid said instruction in other crafts will be given as desired. In Mrs. F. C. Boultbee's sewing class, aprons, pot-holders and ov- en mitts were the order of the day. Many of the ladies had a favorite apron witb tbem, so others could copy it. Mrs. Boult- bee, with Mrs. Bailey and Mrs. O'Boyle as assistants, helped those with material to cut aprons for themselves, using one of the "favorites" as a guide. Patterns were on hand for the oven mitts and pot holders. Pattern exchange is going to be quite popular. A good. selection of cbildren's pat- terns was noted last week and as other members bring in their patterns to boan, a large assort- ment of sizes and styles for all the family sbould soon be on hand. The draw was for a pound of butter, and the lucky lady was Mrs. L. Reid. CHURCHES ST. JOSEPH'S CHURCH announces A Mission Week Sunday, Oct. 13 to Sunday, Oct. 20 Evening Services at 7:30 p.m. conducted by Rev. T. Cbidlow of the Redemptrist Order (Everyone Welc5ome) ST. JOHN'S ANGLICAN CHURCH J. dePencier Wright, Rector 11 a.m.-"Church Parade" Scouts, Brownies, Cubs and Guides. Nursery Scbool 2 years and over. 2:30 p.m.-Sunday School and Bible Class 7 p.m.-Evensong Subject: "Jesus and the Com- mon Man." EVANGELISTIC TABERNACLE Pastor: H. W. O'Brien Sunday il a.m.-Believers' Meeting 7:30 p.m.-Evangelistic Meeting Wednesday 8 p.m.-Prayer Business Directory LEGAL W. R. STRIKE, K.C. Barrister - Solicitor - Notary Solicitor for Bank of Montreal Money to Loan - Phone 791 Bowmanville, Ontario LAWRENCE C. MASON. B.A. Barrister, Solicitor, Notary Public King Street W., Bowmanville. Phone: Office 688 Residence 553 W. F. WARD, B.A. Barrister - Solicitor - Notary 9% King Street E. Bowmanville - Ontario Phone: Office 825 House 409 MISS APHA 1. HODGINS Barrister, Solicitor, Notary Public Successor to M. G. V. Gould Temperance St. - Bowmanville Phone 351 DENTAL DRS. DEVIITT & RUDELL Graduates of Royal Dental College, and Faculty of Dentistry, Toronto. Office: Jury Jubilee Bldg. King Street, Bowmanville Office Hours: 9 a.m. to 6 p.m. daily 9 a.m. to 12 noon Wednesday Closed Sunday Phone 790 - House phone 325 DR. E. W. SISSON, L.D.S., D.D.S. Office in his home 100 Liberty St., N., Bowmanville, Office Hours: 9 a.m. to 6 p.m. daily 9 a.m. to 12 noon, Wednesday Closed Sunday Phone 604 23-5* Monuments The Rutter Granite Company Phone 501 - P.O. Box 622 Port Hope, Ont. Monuments, Gravemarkers, Engraving, Goldleafing 14-tf Solina Visitors: Mr. and Mrs. Orme Cruickshank and Joan, Mrs. Ida Wilcox, Peter- boro; Mr. and Mrs. Arthur Tay- lor, Cherrywood, at Mrs. H. E. Tink's. Mrs. Charles Johnson, Peter- boro, with her parents, Mr. and Mrs. Jack Baker. Mr. and Mrs. Don Yonson and Peter with Mr. and Mrs. Lynn Ashton, Toronto. Mrs. Pedrick, Mr. and Mrs. Wil- liam White, Toronto, at James Smales'. Miss Velma Gilbert, Toronto, at R. Gilbert's. Miss Ella Milîson and Jerry Millson, Toronto, at E. Millson's. Members of the drama "Eyes of Love" were entertained at the home of their director, Mrs. Roy Langmaid, Wednesday evening and they will present their play for the final time at Kinsale, Fri- day night. Mr. and Mrs. Bruce Tink, Mr. and Mrs. A. L. Blanchard, Mm. A. Ayre, Mr. John Cruickshank and Mr. A. L. Pascoe attended the championship Black and White Day at Peterboro last Wednes- day. There will be no church service next Sunday on account of Zion Thankoffering. Sunday Scbooi will be at 10 a.m. Mr. A. L. Pascoe is agent in this district for Canada Savings Bonds. Obituary GEORGE H. HOGARTH George H. Hogarth, a member of one of the old families of Dam- lington passed on in Parry Sound Hospital on September l7th. He was stricken on the train while on bis way to the home of bis son, Bruce, of Winnipeg. He was principal of Whitby Colleg- iate and taught there for 21 years. He afterwards taught in Bran- don and Regina. He retired some years ago and made bis home in Toronto. He was an active mem- ber of the United Church and an official of Trinity United Church, Toronto. He was the son of Dan- iel and Elizabeth Hogarth and one of 14 children. Only two members of the fam- ily remain, Laura, Mrs. R. Pascoe, Hampton, and Dr. Luther N. Ho- garth of Detr.oit, Mich. (Continued from Page One) paper. Clarence Osborne, veteran employee, a star in hockey and basebaîl, handles the presses in turning out what many dlaim "The cleanest print job of any weekIy in Canada." Compositor George Graham, a war veteran, sets up advertising layout, takes bis turn on linotype in news and editorials. Hugh McDonald, with a life- time of printing experience, is chief linotype operator and lino mechanic. He corrects manu- script before and after proof read- ing and seldom needs a dictionary. The two "printer's devils" to use a newspaper term, are Johnnie Brooks and John Virgin, the lat- ter a Navy veteran, are appren- tices learning the trade. No two brighter lads can be found any- where and ail the dirty jobs are accepted by them as part of the task. Clarence Hall, veteran of World War I, handles mainten- ance, keeps the entire place spot- lessly cdean. Advertising Manager Finally, said the speaker, "I have been credited with a lot of jobs, but my official designation is Advertising Manager." With the story complete as to personnel, it-went on to describe the mech- anics as to how the paper was turned out eacb week. Once off the press the next week's edition gets under way. Marked on the calendar are meetings coming up that must be reported and The Statesman bas acquired an envi- able reputation for reporting ad- dresses given by speakers address- ing local audiences. Local news is assembled; the social columins, the birtbs, marriages, deatbs and obituaries are written up. In short the pulse and rhythm of the community. News Assembly During the weekend the editor plans and writes the editorials that have become widely quoted. Meantime- the staff cameraman looks about for pictures of cur- ent interest al of. which must be sent promptly to Toronto to get haîf-tones back in time for publication. It all takes planning and co-ordination, each week, to tumn out your hometown paper, and very much of it night work in both front office and back shop. Main reliance for rural news faîls upon a splendid staff of country correspondents. Each week a budget of news comes in from very capable lady reporters throughout the district which forms a prime feature of rural weeklies. Their assistance is in- valuable and their interest all the more notable since none dlaim but nominal remuneration for their services. Thus through co-ordin- ated effort the weekly edition of your paper is assembled. Columns are also open for another feature; "Letters to the Edîtor" which ,sometimes create much contro- versy. The entîre product passes through the hands of the editor who adds, deletes, appraises, writes the headings. indicates the pages for the various items. Mechanics The back shop takes over when copy and- advertisements are passèd along. From the lino- typé' comes the metal columns later assembled in the "forms" that go to the presses. Average linotype column takes 50 min- utes to set or a total of 40 boums for the entire paper. Proofs are pulled and re-read for errors in the front office. And as the three press runs o! entire pages roll off, these too get a final check for mistakes. Once the assembly is complete it is passed through the folding machine and the familiar name-labels attached. Your paper is then rushed through the mails. to the bookstores and newsboys with our hope for your pleasure. and information. Value of Advertlsing "Advertising, which is the main- stay of revenue," said the speak- er, "is the job fallîng to me." It requires close and meticulous at- tention in its three main branches, national, local and classified. There can be no excuse for mis- takes once approved copy is de- lîvered. It is set up and proof- read with great care. These ob- servations were prelude to reason- ed argument on the value of advertising. Some merchants dlaim they don't believe in adver- tising, yet they have show cases and wîndow displays preciseiy to attract customers; the few who happen to pass. The function of your paper is to project, through attractive ads, this limited view to more than 3000 subscribers, which, estimating 4 to a family, provides close readership among more than 12,000 people. Comparative Costs A few dlaim that newspaper advertisîng is expensive. Here is a comparison: For a display ad, 4 columns by 12 inches the cost is $16.80 in one issue of the paper. For 3,000 bills or dodgers, same text and size, to be thrown on doorsteps, the cost is $19.00 plus 8 percent sales tax, plus cost of de- livery in town and lc a piece postage if sent mailed to the country. Then there is no as- surance they will be read before being consigned to the waste- basket. On the other hand your paper is paid for and is read from cover to cover with the adver- tîsements set amidst interesting news. Real Service A proper advertisement with a littie thought behind it is bound to catch the subscriber's eye and all are potential customers of the alert merchant. Newspaper ad- vertising "brings people into town, a community asset, and into the store that advertises." Ail of whicb leads up to consideration of budgeting advertising costs and their form and incidentals which is the point where the paper's advertising manager enters the picture to assist and advise with all the modemn aids in the form of cuts and illustrations that add up to a prime essential "Service." The address went on into an exposition of the different factors of national, local and classified ads and the work involved in each to meet the paper's- "dead- lune." Much of the classified, such as "For Sale," etc., cornes over the telephone and is routine, front office work. National advertising, such as banking, hydro, insurance, etc., cornes in by mail from large advertisîng agencies, accompanied by cuts or mats, a formalized set- up. Local ads, are those by enter- prising merchants and it is a real pleasure working with. them to achieve the desired effect. General View Merchants, farmers, auctioneers, industrialist and indeed everyone having things to seil thus have a media to keep regularly before the buying public a great range of the commodities and services which mark the course of modern progress. This function of adver- tising closely associated with the news and other features is the summation of the fine service which your paper renders the community. It is a function that goes forward weekly throughout ail of rural Canada, from coast to éoast and is undertaken by more than 750 rural weeklies. In conclusion, the speaker des- cribed how the ads are setup in the composing room and the en- deavour to have ail displays ready by Monday of each week wbich gives time for any changes later desired before going to press. At the same time work goes-forward in estimating and arrangîng job printing, another important de- partment of the weekly press,1 Don't Gamble ! ARE YOU gambling with your home? Its value' has probably risen more than you realize in the past f ew years. The increased value is insurable. Add to your fire insurance ta caver it. Don 't gamble with fire. Talk it over with this agency today. Stuart R. James INSURANCE - REAL ESTATE 1%ccessor to J. 3. Mason & Son Phones: Office 681 - House 493 King St. Bowmanville partments. AUl of whicb is in accord with the spirit of the times. The closing phrase in the inform- ative address was an invitation to "Open House" at The Statesman when ail changes are effected during which the public may see at first hand how a weekly news- paper functions. In its contribu- tion to the economic life of the ,community The Statesman pays out an average of $24,000.00 a year to its employees, and while not a union shop, the rates com- pare favorably with union shops in districts much greater than the 2 FOR TRIS THURSDAY one it serves. Tom Palmer moved the vote of thanks for what be termed "a very revealing story." Howard Bickle received birtbday flowers. Char- les Carter Sr. received bis one- year, perfect attendance pin. Rotarian Ted Flaxman was re- ported ill at his home. Past President Cy Siemon again took over from busy President Forbes Heyland. Walt DeGeer reported the Rotary Junior B.aseball enter- ing the provincial finals against a western Ontario team next week. SALE WEEK SATURDAY OCT. 1L7 luIL a1LI Twice yearly this Nyal Store gives you the oppor- tunity ta buy two standard, full size Nyal products for the price of one. In spite of scarcity of merchandise we again repeat this offer. Now is the time ta buy your winter supply. Cough Remedies - Iiousehold Remedies Vitamin Capsules Cod Liver Oil -Toiletries - Writing Paper SUPPLY 18 LIMITED 80 SHOP FARLY I. PhnCOW LING'S DRUG STORETrWes The HIGHLIGHTS of WINTER Blouses have suddenly be- corne coy. They transform you into a littie girl again. We know you'll love them .so corne in and see our own pet styles in wide *sjfloqa jo £Sp!ivA SIZES 12 to 20 $3.25 Up NEW PURSES See the nefir style purses on dlsplay. Variety of styles, colors and fabrics. from $3.39 Up FOR YOUR H-ANDS A large shipment of gloves has just arrived. Ini kid and fabries, your size and colour. Per pair 98C and Up TO BE COMPLETE Visit our Millinery Department for the Hat that was made for you. Our designers are experts. Couch, Johoston & Cryderman NYA L FRIDAY John T. McCreery Optometrlst Byes Examined GassFte Thursday - 2 p.m. to 8 p.m. Optical Repairs COWq.ING'S DRUG STORE ONTARIO THURSDAY, OCT. 17th, 1946 ý Classification TaIk Glasses Pitted