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18 T'he Canadian Stategn, E4 ownmvMe, Tune 26, 1903 Rambler wins 1963 "Car cf the Year Award"l I-ow did we get ta be best? By working at it for years. We didn't win the 1963 Motorlrend magazine "CaroftheYear" award over-night. Years ago we decided on a policy of providing "maximum use- f ulness ta the user." And we've stayed with it. That policy has pioneered dazens of major improvements in the automotive industry. That's whythe industry's most coveted "Carof theYear"lawardwas given this year ta the entire line of Rambler cars, "for outstanding design achieve- ment and engineering leadership." Uniside construction gives. greater strength-Better door fit If you're buying a car this spring and have some other car. in mind, you sim. ply cant afford ta overlook Rambler. It wilI just take you a few minutes ta cal on a Rambler dealer and get the facts. For example, how is the car you are presently considering built? By the oId bolted body and f rame method or single unit construction with' the body and frame welded into one solid piece? If it is single unit, you have made a choice in the right direction. But, did you realize that Rambler pioneered this single unit method of construction 23 years ago? Since then, the industry has taken up the idea and is using it in one form or another-and for a very good reason, it produces a stronger longe r-wea ring body. But now with exclusive Unisîde con- struction, Rambler agai ngoes one better. The entire sides of the Classic Six and Ambassador V8 are stamped out of one single sheet of steel. This mnethodgives a better door fit, better body suDport and better weather sealing. SDeep-dip process lis the world's most complete rustproofing When you talked ta other dealers did you inquire about rustproofing? Did anyone claim that their car had the best rustproofing in the world? No? Well, we do. lts called Deep-Dip. Developed right here in Canada speci- ficallyfor Canadian conditions, Deep-Dip is an exclusive Rambler process. The en- tire car body is submerged into six huge tanks one after the other. Each of these tanks contain thousands of galions of cleansing and scouring solutions that thoroughly prepare the surface of the, steel. Then the car is dipped right up ta the roof in atank of primer paint. Sounds better than the usual spray job? You're damn right it is. As a matter of fact, in the process we spill more than the others use! The Rambler body also contains 75% more rust resisting galvanized steel than before. Ceramnic-armoured muffler is guaran- teed for as long as you own the car Did you look into service-f ree features? Are you getting a muffler that's guaran. teed for as long as you awn the car? You do an a Rambler. Its Ceramic-Armoured and fights off rust and corrosion. Re- member that name: Ceramic-Armoured, only Rambler has it. Battery and coolant are guaranteed for 2 years or 24,000 miles About yaur battery and coolant: any- body mention them? Why not? They cost yau money ta maintain. Thats why Ram- bler gives you a battery that's uncondi- tionally guaranteed for two full years or 24,000 miîles. If it fails anytime before the guarantee period you get a brand new battery at absolutely no costto you. The coolant is an al-season radiator fil?. You neyer need ta add water or anti- f reeze. And it prevents rustand corrosion in yourcoolingsystem. tsgota two-year 24,000 mile guarantee, too. What about warrantees? What story did you get there? Well, we want ta be blunt. ln no case is anyotherautomotive warrantee better than Rambler's in the area of items that could be costlyto you. Comfortable reclining seats highlight Rambler interiors Haw about comfort and safety? Are you getting reclining seats and head- rests? You do on a Rambler. They're 113- chair-height and adjustable. Rambler's interiors have head-raom, leg-room and hip-room measurements ta equal or better any other car in their class. Double- safety brakes give added protection Are you getting Double-Safety Brakes? They're the anes with the two separate hydraulic lines. One ta the front wheels, one ta the rear. If one set of brakes fail, the othercontinuesto operate. Ramblers got them-very few others have. Are you getting an. alternator? lt's a standard feature on every Rambler. It keeps your battery charging.even when the engine is idling. Your electrical sys. tem can neyer drain your battery dead. X-Ray bookiets separate fact from fiction We've compared engineering so now we're on ta styling. This is something you'll have ta see for yourself. But we'd like ta quote what Motor Trend said: "Lean, clean linesthatare apparentfrorn almost anv angle." Whatwe have told you safa ris only the basis fora camparison., For more detailed infôrmation on aIl makes and models go ta your Rambler dealer and get your free copies of his exclusive X-Ray book- lets. One of them compares the Rambler American, the lowest priced Canadian- built car, with ail other compacts. The other booklet compares the Classic and the Ambassador with ail the cars in their class. Illustrations compare the features of competitive cars These booklets will help you ta com- pare ail the cars you may be cansidering. With them you'il be able ta separate fact from fiction as you shop araund.In themn you'll find charts and comparison tables presented in a simple and easy-to-read form. The information you get covers lexteriordimrensions, interlorcomfortand. convience features, engine. sizes and specifications and every Cher detail you'll want to know. Charts give fuil details cf specifications At the end of each bookiet there's a list of prices for aIl competitive makes and models. These are the manufactur- ers recommended list prices. Now you can see exactlywhatyouget for the price you pay. And remem ber, these valu- able booklets are free fromyour Rambler Dealer. Bythe way, whileyou're atyourdeaîer's take a test drive in a Rambler. That's the best comrparison and the one that only you can make ta prove ta yourself that Rambler is your best Automotive buy. A PRODUCT OF AMERICAN MOTORS (CANADA) LIMITED 1THE LOW-PRICED AMERICAN SIX ... THE POPULAR CLASSIC SIX ... THE POWERFUL AMBASSADOR V8 McQueen MotorSalesLtd. 219 KING STREET EAST 623-3356 j ~I -~ Ç, ~*1 1 A oý iý].ii