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(MONO WEEKL'Y1 ORONO WEE,-KLY TIMES (Au.thorized as Second Class mail, Posi, Office. Depazrtmleit, - Ott-awaý Published every 'lbursday at the office of ulcii ADV'ERTISING AND ITS CBITICS Not infrequenitly we hear the opinion expressed that advertis- ing is a necessary evil, or worse, in ouir society, and we woncder whether people whio feel that way have ever reflected on how im- portant advertising is to maintaining our high standard of living. Those who reflect on thq cost of advertising, and wish they could buy consumer goods at a price which did not include that cost, overloock the fact that wýere it niot for advertising the cost would be higher. Advertising hielps create demnand, and at the samne time it tells people where and howý, they can satisfy that demand. Without the demnand, and without: the guid(eposts leading the customer- to the store, production levels would be miuch lower, and unit costs would rise. In, addition, emiploymnent would bo less and thus fewer people would be able to buy the advertised goods even if they wanted them and knew where to get them. Advertising is an essential part of aur current prosperiïty. Withet it we should suffer more than we realize. 0f course there are those who feel it is somehow evil te create demand by advertising". "People wotild be much better off,'* they say, "if their appetite.s vere nat whetted for dryers or colour TV sets or a new hiat or a second car."' These critices of advertising would like to sec everyonie weil fed, lother and warmr, but i beyond thaï, they would mfake it difficuit for tbema to add to the umenities of life. By prohibiting, or even by seriouslyv controlling advertising, they wojuld reduce demnand, euit back production, raise prîices, and make things harder for the aýv. erage family te buy, This wouIld hardly seem to) be a social geod.. In our vie, so long as advertisig is neither false ner mis- leading, it, improves the lot of the average person se mnuch that the slight extra cost of the pr-oduct attributable to adve-tising is hardly Worth considerlng. -The Port Hope Gu;tide U.C.",W. Elect 119607 Offficers On December l5th a generzlinuutes of carol singing. meeting of U.C.W. was held in Mirs. Chatterton offered ber the main auditorium of the Church gaeu thanks ta these who made with president, Mlrs. O. Chiatter- o -ur meeting se enjoyable with ton presiding. She opened with Ïtheir finspiri;jîg devotional and a welcomie toer embers and a ajiusical rendi±ions. guest, Mrs. A. Jakemian. The uisual arder of business fol- Mrs.Wn-ý. eidMrs A.Mc-lowed and then yearly r(<)orts Mrs.Wm.Reid Mm A. c- ead by the executive and dulyr Guli an~d Mrs, C. Armnstr'ong gave! haînded to the recording- secre- a miost plealsing devotionai peri-od- jtary for the annuai report. Mrs. Me1GjlU told how Pli"p The siate of officers for 1967 Brooks, a Boston boria rector are as follows: about 1868 decided to writ'e a Christmas seng suitable for a Past Presidlent Mrs. Wmi. Ir- chiidren's choir to sîng and was miti. aided by organist Louis Rednier. President- Mrs. 0. Chatterton. From.r their efforts cmierged one Vice President - Mrs. 0. Chai- of our favourite Christmas carols lice, "0 Little Town of Bethlehe" Recording Secretary - Mrs. E. Mrs. Armstrong sang this lovcly Convier. pîcce for us accomnpaiiied,' by Mri Corresponding Secretary - Mrs, A. Drumm nond at the piano. G. Carson. Christian Citizensip and Soc- Mrs. McGiIl told us how Canada lial, cin-M-.N otr was borai on Christmnas Eve 1866 Commiruaity Friondship) and Vis- wvhea si-xteen mien joincd togeth-itn Mr.W.rw. or to discuss jaining the pirovinc- Ce-ejperation lan Christian ad eunder elle geverniment because lMissienary EuCtin, England demlande([ thefomn am,-Ms.C Of an act of Parliarlenit te join Finance - Mss C. MLrn the Nation uxsder self governmcat. 'locsfr h1hs-h-Ms Prmthis mieeting er/eprged the C. Tyrreil. "British North s America Act" Ltrtr and Commuication for Queen Victoria ta) s igtiy -M-.C iln of New Brunswýick,, infi, usig Membership Ms-s. F. Lycett. a naino for this new nation, quot- Nominations - Ms-s. E& Raincy. ed from Psalmi 72 - -lie shal. Programme -. Mrs. C. Armnstrong; have dominion also fromi sea to Social Functions -Ms 0. Chai- sea." aid we became kniown as lice. the Dominion ofCaaa'Seadip nd erutg Mrs ;R. lancock and Mi .J.MrADumod Quiinton ,isanlg fwe beuifls l1lSuply anid Social Asýsistane - ections, "I hieard theQ belîs on MrS, A.Mihel Christmas Day- anld ,Besidje the Ui edr Ms .Fse Stili Wters."Mrs. Wmn. Reid, mrs. B Lng Ms-s. A. Drummnond played the [Ms-s. E. cenvier, Ms-s. A. Jùhnistonj- piano and led( us iin a happy ewandf Mrs, R.,htr Centeirniaul Report Canada'Wees have Ille op- Sinice the ps-eý ice-agle era, portunity in 1967 te help mfake a Standcing: on the imbcs-red dock visit te theCofeato Train 1or f- a V ýiking ship at sea or peering J Caravaîsi exhibitions 'a memnosable thirough the slit of a saidbaggedti an~d valizabie experiene. trench hin no-mian';s land amid the Tise Train, starting Januiary 9pduO ate-- sc xein at Victoria on a cross-Canada si. on ce a more lastingiprs tour of 63 citijes, and the Confed- Onthan wý,ould a film oree eration Caravans, visiting more viinp1rm than 700 ceminunities are, in cef-1 Visîtors te the eýxhibits Vil1 be foct, travellingz teaching nids. Ile 1lai a three dimensionai worid story cf canada fromi primlevai lwich wiIl affect ail their senses. times will unfoild before the eyes lAs a goodi stage presentation uýs- of childs-en as thcy exporience, u ally creates a more iasting ilm- by sight and seu, ani adventLusepression than does t1se two dim- tUrough histoi-y. L.ýife-sîze me-idels, casioni cinemia or television sound effeets, iighting, artifact een e iits ofederationi and Photography wiii enable chuî-îjexhibits influence youtngtsteýrs, &en o t live through great events- The e aiiaso are iikely te i evelop a curîosify among child ren, anld adalts too, about th historical background of our i ountrY. A journalist, commnent- ing on a pro-tour visit to the ex- hibits, told us that they iiiqle you want to head for the library to check thewhs and when's of certain developments in Canadaian bistory. What, for example, were the1 underlying- reasons for the Rie]. rebellion in 1885? Were English laws enforced in Canada up to 1931 when the Statute of West- minster was passed? Were the west coast Indlians descendants ofi early immigrants from Asia? Que'stions like 'chose are prompnted by a visit to the Train or Caravan. A Quebec writer visiting the !Train also said, "It's like anothier wvorld to mie - 've discovered so muïch about the history of the [West I simply didn't know any- Ithing about. knowledge of utoy A guide to classroomn disc:us- sions is to recach the desks of teachiers, well before the Train andl Caravans airrive incomn 'ities, in the form of ani attr~active Centennial Commion color fol- der. It indicates how ther story of Cmaada is told by thle exhibits. Classroomi discussion based on theý folder can lhelp children grasp the significance of what t!bev wl see and hear on their vs~s The Centennial Commnisilhas a gr'jeat appreciation for tie coni trib-ltio-n teachiers cain nmake toý the Train and Caaa rjees Christmas Tree PICK-UP W'ill be feld i[Or0o on S*iurday, January 141hi Please have trees at eturbside at 9:00 a.m. Oromo Police Trustees Forý longer la:sting ratier set-s The brand new way ta a love- ly, f.tJ!-bodied h-airdio that holds and hot!ds: The cJeàr, f esh gel of Dippety-dô Jets youm fix your roller set iri a jilffy. No drip, no fuss, nomus Cornes in liiscious pink, for regular liair and col reen for Pxtrýa-haýding ooze . Vei hîe STUTT'S PHARMACy SALE CONTINUES». Prefinished - Many choices in stock at4his lèow, low price PLYR»WOODS Orono Fuel and Lumber Tilt - GOALS AND GUIDELINES Tomorrow 1$ ouP Guiçielirie ~moro'sconisumer demands tomorroW~s mark d the technology Io adaýpt !t o oorrowes ohalIené ese are the keys to industrial I'eadewrship. DOMINION TEXTILE COMPANY LIMITED- Manlufactuire-rs of Tr-X* MADE Producta i £an AAUI8 34-UI cets ~es~ 491