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l I Editorial Comment We Want Our Name Bigger! Perhaps if this editorial is rewritten rewritten year after year for the next 10 years the message may get through to the Provincial authorities authorities who are responsible for downgrading Bowmanville on the Provincial road maps. We don't like to belabor the point. But it seems that we have no choice. And it's all because of the faceless faceless bureaucrats who have the job of deciding the size of the lettering which will be assigned to places on the official road map. These individuals individuals seem bent on eliminating Bowmanville from the face of the earth. Yes, you will find Bowmanville on the map. But just barely. The name is printed in the kind of miniscule script which most of us only see on the bottom line of the eye chart in the doctor's office. No doubt, the map-makers hope to see the term "Newcastle" adopted as the name of everything between the Oshawa Townline and Newtonville. Bowmanville, since it is no longer an incorporated town, rates the same size of print which is used to denote places such as Pike's Bay, Kinburn, Coboconk, Apsley, or Nogies Creek. Bowmanville is at least the size of centres such as Blyth, Clinton, Chesley, and Port Hope. Y et, to look at us on the roadmap, you'd think we were a country crossroads. The only concession the mapmak- Investment Has ers have granted Bowmanville is a square marker which designates it is the centre of a municipality. We suppose that the size of type given to Bowmanville on a provincial provincial roadmap may not be a major issue at a time of unemployment, high interest rates, and a federal election. But there is an underlying principle principle at stake. It's a question of whether or not this town will lose its identity to the recently-created political entity known as the Town of Newcastle. And, one might suppose that there is even a certain amount of economic benefit involved. Travellers Travellers are more likely to stop for groceries, supplies, and accommodation accommodation at a relatively large centre. They are likely to avoid places on the map which look like obscure hamlets. In the past, local government has taken up this complaint with Provincial Provincial authorities and requested larger type for the Town of Newcastle's Newcastle's largest centre. Apparently that request has been to no avail. All we can suggest is that the Chamber of Commerce, the Business Business Improvement Area, the Town of Newcastle council, and anyone else with some measure of political clout ask again. Perhaps, if the case is stated often enough, Bowmanville will appear on the map as a town of 13,000 and not as a rural hamlet. Interesting Effects It's hard to write about one aspect of the General Motors expansion program without sounding just a little little uncharitable towards the firm which has contributed the most towards towards the prosperity of Oshawa and vicinity. So let us say right from the beginning beginning that the massive investment of $1 billion in Oshawa operations is both needed and welcome. But what is surprising about the investment is the apparent lack of new jobs created by this world- calibre showcase of automobile manufacturing technology. It's true that the facility will produce produce several hundred new employment employment opportunities. And given these economic times, any firm which is creating employment is producing a minor miracle. It's also true that the plant growth will have a spin-off effect which is caused by related jobs in the construction construction trades and the steel industry. industry. But that billion-dollar investment investment which would have created work for an army 25 years ago now seems to be producing relatively few permanent manufacturing jobs. Technology is the reason why the expansion program creates a modest modest growth in employment. New facilities facilities will be making the most of computers, robots, and other mechanization to run efficiently as possible. That doesn't mean GM or any other large corporation has something against the hiring of human employees. It's just that an increasingly competitive business world makes the investment in labor-saving technology mandatory. mandatory. In reading General Motors' expansion expansion plans, we can see a subtle change in the way the manufacturing manufacturing world will operate during the last decades of this century. There will be a move towards highly mechanized and computerized operations. operations. The movement will be away from labor-intensive production. production. Look at it this way: Two thousand years ago, almost everybody was employed in the basic industry of agriculture. But today, with machinery, agricultural chemicals, and other developments, the number number of persons required to feed a modern nation is minimal. A hundred years ago, almost everybody was employed in industries. industries. Now, it seems the trend is reversing reversing itself. One can imagine a day in which the industrial and manufacturing sector becomes something like agriculture. Only a handful of employees will be needed to build our cars, assemble TV sets, and generally provide the consumer goods that have become the staple of the economy. This leads to a final question for which there is no good answer at the moment: If most of the population population isn't earning its living by food production and if it isn't finding employment through the building of consumer goods, their where will the jobs of the future come from? There are only vague clues to how that riddle will be solved. Perhaps, the processing of information using the latest computer technology will be a source of employment. The manufacturing of the computers themselves will provide some opportunities. opportunities. Perhaps, there will be greater emphasis on jobs in the fields of leisure activities such as travel, entertainment, and sports. Possibly, the field of space exploration exploration and development will offer new employment. Maybe the work of individual craftsmen will become become more prized in a world that can mass-produce so much so quickly. No doubt, the independent business offering personalized goods and services will be an important important source of employment. Indeed, Indeed, there are some statistics to suggest that it is the small business which is already the greatest benefactor benefactor on the employment scene. All of this leads us back to our original observations about the General Motors expansion program. program. Undoubtedly, the manufacturing of cars and trucks will continue to be a major activity in Oshawa and the Durham Region. The recent expansion expansion plans prove that point. The fact that this worldwide corporation corporation decided to enlarge its Oshawa operation is a tribute to the skill of everyone connected with the auto industry here. But governments, businesses, and individuals in the workforce should also be aware of the changing changing industrial climate and plan accordingly. accordingly. Canadian Statesman 623-3303 (+CNA Durham County's Great Family Journal Established 130 years ago In 1854, Also Incorporating The Bowmanville News The Newcastle Independent The Orono News Second class mall reglatratlon number 1561 Produced every Wednesday by THE JAMES PUBLISHING COMPANY LIMITED 62 66 King St, W., Bowmanville, Ontario L1C 3K9 < I D JOHN M. JAMES Editor -- Publisher GEO. R. MORRIS Business Mgr. BRIAN PURDY Advertising Mgr. RICHARD A. JAMES Assistant Publisher • DONALD BISHOP Plant Mgr. All layouts and composition ol advertisements produced by the employees ol The Canadian Statesman, The Newcastle Independent and The James Publishing Company Limited are protected by copyright and must not be reproduced without written permission o| the publishers. $15,00 a year -- 8 months $0.00 strictly In advance lorelgn ~ $45,00 a year Although ovury procnution will bo trikori to avoid urror, Thu Canadian Statesman accepts advertising In Ils columns on tho unduifltnndmfl that it will not bo liable lor any error In llm advorlloumonl published hereunder unless a proof ol such advertisement Is requested In writing by the advertiser and returned to Thu Canadian Statesman business ollicu duly signed by the advertiser and with such error or corrections plainly noted In writing thereon, and In that case It any error so noted is not corrected by Ihe Canadian Statesman its liability shall not exceed such a portion ol the enllro cost of such ridvoftislmont as tho space occupied by Hie noted error bears to the whole space occupied by such advertisement Section Two The Canadian Statesman, Bowmanville, July 18,1984 3 Lilac 9 » Beauty is Gone for This Year SUGAR and SPICE Mesmeranda Summer v -- Summertime in this country is a mixture of so many wonderful things that I would happily leave for the next world, at once, if someone someone said to me, "Sorry, old boy;ibut you'll never be able to spènd another summer in Canada." Perhaps the fascination of a Canadian summer might be compared compared to falling in love, once a year, with a passionate, unpredictable woman. Just as you are never quite sure where you're at with such a dame, you are never sure of what a Canadian Canadian Summer has in store for you. She might greet you with the warm, seductive scents of June and, just as you are about to seize her, retreat into a frame of mind so chilly that you're diving for your recently recently discarded woollies. In July, she turns on the charm full blast, clutchingyou in a sizzling embrace that makes your head reel and your feet falter. But when you throw caution to the winds and sub- ; mit yourself entirely to the affair -- in short, when you go on your holidays holidays -- she has a change of mood and weeps for two .weeks without pause. When August comes, her murmurous murmurous langor, the sheer, delectable delectable sight and smell of her, sends you running once more into her round golden arms -- and her pèrfume gives you hayfever. On Labor Day, leaving you frustrated, frustrated, exasperated, exhausted and broke, she smiles once, enigmatically, enigmatically, and heads south to look for fresher lovers and bigger bankrolls. bankrolls. Ah, she's a bad one, old Mesmeranda Mesmeranda Summer. She delights in making kids whiny or sick, giving them sunburn, and directing them into patches of poison ivy. This for the sake of tormenting their mothers. She doesn't like women, you see, that is, young women. And her malice towards them is easily grasped by looking at the costumes she persuades them to wear at the beaches and in town. I wouldn't be surprised to hear her chortling merrily about the topless swim suit silliness, which she doubtless started. Teenagers she likes to tease. She fills them with mysterious urges and yearnings which make them drive like retarded orangoutangs, dance in their bare feet amid bro ken bottles and rattlesnakes, and fall in love with people who should be put away in institutions. She's not pure evil, though. She has a rather soft spot for the older folk. She warms their arthritic joints with her hot tender hands. She fills their lonely hearts with pleasures in her loveliness. And she reminds them, in subtle fashion, fashion, of the days when they knew her long ago, when they were young and passionate themselyes. Every time I feel the cool, smooth hands of children after swimming, every time I walk a lonely beach and see lights across the bay, every time I hear the silken rustling of her garments in the evening trees, I know I am once again in thrall to that wonderful witch -- the Canadian Canadian summer. And I'm glad. 11 Lynhaven Cres. Nepean, Ontario . K2E5K3 July 1984 What's It All About The End of the Era of the Green Stetson All the talk is about the end of the Trudeau era, but we have also come to the end of the Green Stetson era. Farmers in general have not looked upon the former prime minister as any particular particular friend of agriculture so the end of the Trudeau era is more likely to be praised than lamented. That is not the case with Eugene Whelan. There has been no doubt where Whelan's Whelan's political loyalties lay. He is every inch a Liberal. Yet farmers have not blamed him for any failures of the governing party to address address agriculture's needs adequately. When Whelan took on the agriculture portfolio, he took on the role of "the farmer's friend" and that is the way farmers accepted him. Except for the cattlemen, who lived in constant fear that Whelan would saddle them with supply management management against their wishes, farmers felt they could take their problems to the minister minister and be assured of a sympathetic sympathetic hearing. And if the man under the green hat couldn't get Cabinet approval approval for all his plans, well, they didn't hold it against him. When Whelan look on the challenge to become the farmer's friend, he took on u task that lias kept a small army of assistants and speech writers scrambling to keep up with him, No dis tance was too far to travel for a meeting, no group too small to rate his presence. He used to say that his goal was to beat Jimmy Gardiner's Gardiner's 22 years as agriculture agriculture minister. He didn't make it, but he far surpassed surpassed him and every other cabinet minister since confederation confederation in terms of miles travelled and speaking engagements engagements undertaken. It is no wonder he was able to boast that he was the best known cabinet minister in Canada. Apparently Whelan decided decided there would be no place for him in a John Turner cabinet so he jumped into the leadership race to be able to use that forum to get across his own particular homespun version version of Liberalism arid Canadianism. And he succeeded. succeeded. What docs the future hold for Eugene Whelan and for Canadian agriculture? Whelan told some reporters reporters he would probably seek re-election as an MP and told others lie probably wouldn't. It seemed to depend depend on his frame of mind. And whether or not lie runs will probably depend on his frame of mind when the election is called. . There is a pretty good chance lie will decide to run. He feels strongly about representing ordinary Canadians and if he can't represent farmers from coast to const, he can at least represent tho people of his southwestern Ontario riding. He made it very clear that he didn't want to go to the Senate, which was about the only place that he would be safe without a fight, Prime Minister Turner is apparently ready to ask the World Food Council to let Whelan serve out his second second year as president. The WFC will no doubt agree, but if the Liberals lose the election, it isn't likely that Prime Minister Mulroney will be so generous. The same would apply to any other appointment that a Liberal government could give Whelan. Whatever the future holds for him, it is. certain that he has made his mark on Canadian agriculture. It isn't only that he brought in supply management as an acceptable concept for the poultry industry, he championed championed the right of farmers to organize to have a say in how their produce is mar- ' keted. The question will always be asked whether Whelan might have been more effective effective on behalf of producers producers if he had played the political game more closely and spent less time out with the farmers. He was out on the hustings ranting agaisnt the banks, lashing out at high interest rates, and bemoaning bemoaning the increase in farm bankruptcies. Maybe if lie had spent more time cultivating friends in cabinet, he might have been more successful in getting his policies translated into legislation. It is an academic question, question, of course. Whelan is what lie is and it was his freedom to be himself, to sound off when and where he liked that made him the best known cabinet minister minister in Canada. He will be missed and the farmers who have felt they had an advocate advocate in government arc naturally apprehensive about what kind of a representative representative they will have in the new government. Given the high-tech revolution revolution that is changing the face of agriculture, it may be time for a new style of agriculture minister. Let the new era begin. Henry F. Herald Dear Johnny: Sorry to read in this week's paper you are under the weather. Hang in there - there aren't too many of us left ! Here goes with some corrections, reflections and so on. Some time ago I said gasoline in San Francisco was more expensive that here. Not so. It is roughly half what we pay. My informant apologizes and goes on to say she notices quite some changes in the French Riviera but didn't elaborate. I also said the "administrative section" of our school board was costing we taxpayers half a million now and this would increase to a million for seven or eight years hence. You may have noticed wc replaced our "Big Chief" with a "Super Chief" who of course has to have a few thousands more. This will not necessitate any change in my predictions which naturally are very accurate but in round figures, In the Works Program of $2l!(i,100 lo provide student jobs 1 see the Town of Newcastle administration project (whatever that is) rates $10,395 and the good old N/N Bd, of Ed. gets $99112 for "Computer Technology Kit Construction and Programming" even providing summer work seems to be getting pretty complicated. Our Mayor is a little excited cause we are having more houses built which is a good sign. Somewhere I got the idea that our tax base is out of wack and we need industry very badly. Rumor has it the mall at Waveriey and 401 is not going to materialize. Must watch to see if rumors are anything but rumors. Notice also regional chairman Herrema has been to Europe looking at incinerators. Had I known he was going I could have told him there are several in Toronto which would have been a bit more handy. We were away for a few days and didn't read the Statesman (July 4 issue) until Sunday evening. Rather disappointed that there wasn't even one "letter to the editor" which I always look for first. I do not know Ken Hooper and I do not rate myself as one of Kevin Goggan of Oshawa, a third-year student in Graphic Design at Durham College, was recently announced winner in the Best Research category of the first Society of Graphic Designers of Canada annual Student Design Competition, Competition, The competition required students to design a poster celebrating Ihe contribution of a significant Canadian graphic graphic designer. Prizes were awarded in the areas of creativity, research and presentation. presentation. Kevin took a personal approach approach and applied research to his poster. He featured Ted Larson, Canadian designer his fans but I liked his letters and I would like to see him get into action again. Whether you like him and his style or whether you don't, you must admit he has access to information which is very interesting. On page one of July 11 Statesman, the Mayor comments on the Ontario Restraint Program regarding road subsidies as follows "either our roads are going to deteriorate or we may have to spend 100 per cent (municipal) dollars to fix our roads." On page two under "council briefs" it was reported that council received a further grant of $489,000 for road projects which represents 30 per cent of this year's subsidy, using old fashioned arithmetic this would seem to indicate a subsidy for the year of $1,030,000 which wc arc paying through provincial taxes. Morgan as to quote the illustrator in belli a humorous and lively manner. At a special dinner at the Royal York Hotel, Kevin was presented with a one year's professional membership in the Graphic Designers of Canada, a one year's subscription subscription to Studio Magazine and a portfolio ease, All prize winners winners will receive a copy of the next issue of Creative Source, which will contain a feature on the competition and the prize winning designs. This event is sponsored by Graphic Designers of Canada, Ontario chapter, Durham College Student Wins Graphic Design Competition and illustrator, in such a way