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t Tin* C;m;i<li;m Sl;ilvsm:in:,'l/d\vm;inville>Aimust 26. 1987 Wilson Furniture Opens New Store in Oshawa Wilson Furniture -has been a home furnishings tradition in downtown Oshawa for 53 years. Family-owned Family-owned and operated throughout this period. Wilson's Wilson's has grown from a 4,000 square foot used furniture store and "auction mart" to the present 18,000 square foot showroom featuring over 70 completely co-ordinated co-ordinated and accessorized room displays. iTT.In 1934, founder Ed Willson Willson opened a used furniture store in the midst of the Depression. Depression. Located in a former roller skating rink on Church Street (now Centre Street) Wilson -began to offer new furniture furniture at discount prices. "My _father was always value conscious," explains 'daughter Helen (Wilson) -Sherman, who joined the business with her husband, Bob Sherman, in 1953 and ultimately purchased Wilson's Wilson's in 1962. "He insisted that his customers would be offered the best available product at reasonable prices," she says. Wilson's Centennial project project in 1967 restored an old home adjacent to the store and converted it into a furniture furniture gallery. During, the 1970s, Wilson's continued to grow. By the end of the decade, decade, it was determined that Wilson's required a larger showroom. "We really had outgrown our old store," says Bob Sherman, President and General Manager. "We wanted to offer greater selection of room displays so people could see how furniture furniture would look in then- own home," he said. A serious fire that gutted, a neighbouring automotive store in November 1984 causetf major smoke and structural ' ddmag'd to Wil- ' son's. "Our parents were on vacation in the Orient." explains explains Jory Sherman, * a member of the third generation generation involved in the family business. "My brother and I were called back from university to help clean up the mess. We didn't even tell our parents parents about the fire until they came home two weeks later," lie recalls. "The fire was really a catalyst for change," Mr. Sherman said. "We decided to rebuild a new, larger showroom ratherthan renovate renovate an old building." From the decision to build in the spring of 1985, it took over a year of consultations consultations with architects, designers designers and city officials to complete the new plans. "There were so many people involved in the planning planning stage that no stone was Swimmer Arrives "When a person with MS gets up in the morning they often don't know what to expect. Likewise, when Jocelyn gets up to swim she doesn't know what the water water will be like, or if it will be windy, or what the weather will tie like," she added. Jocelyn was also struck by the fact that MS often affects affects people between 18 and 40 years of age, in the prime of their lives, according to Julie. "Jocelyn has done it all," said Julie, referring to her many accomplishments in marathon swimming, as well as a fundraising swim for cystic fibrosis at Expo '87. "She was looking for another another challenge where she could help people," said Julie. Julie. While swimming, Jocelyn is accompanied by two boats. The lead boat navigates navigates while the second boat is the training boat, where Julie and another trainer take turns driving and attending attending to any health needs that might arise. From Page One As Jocelyn swam through the Erie Canal, the pollution was hard on her body. Still, it also ensured that the water water was a little warmer, and one crew member said that they are hoping for some more pollution between here and Toronto. Jocelyn has not experienced experienced any weight lose during during the trip, though almost half of her body fat has been converted to muscle. That in turn means that she feels the cold more easily. Her diet consists of plenty of pasta, fish and cnicken to keep up her strength and supply her body with the right nutrients. The response for Jocelyn's amazing and admirable swim has been outstanding, according to Julie. As an example of the fine reception they have received received along the way, the Port Darlington Marina hosted a free com roast that was well attended even later later into the evening, on Jocelyn's Jocelyn's behalf. "A reception like this makes it all worthwhile," said Mike Nurse, one of the public relations relations members of the team. There were souvenirs available for sale, as well as a presentation of a plaque to Jocelyn from the Town of Newcastle. With this swim almost completed Jocelyn is already already looking toward the future. "As soon as one challenge is finished she is looking for another," said Julie. The two girls will share living living Quarters in the fall as they both attend the University University of Toronto. Jocelyn has talked about going to Japan or Korea to teach, said Julie. Whatever | the next challenge, challenge, it cpn safely be said that Jocelyn has accomplished accomplished much with her swim, though the figures on how much was raised probably probably won't be available until October or November, said Julie. BRENDA'S ARTISTIC INTERIORS PROUDLY PRESENTS OUht AUTUMN SALE OF FINE FURNISHINGS 25% OFF PENNSYLVANIA HOUSE INCLUDING SOLID CHERRY, OAK and PINE FURNITURE SALE STARTS AUGUST 26th, 1987 ENJOY THE RELAXING ATMOSPHERE OF A VICTORIAN HOME WHILE YOU SHOP. 129 KING ST. E.. BOWMANVILLE 623-3033 436-1593 STORE HOURS TUES. TO SAT. - 10 a.m. to 6 p.m. FRIDAY UNTIL 9 left unturned," says Darryl Sherman, project manager for the new Wilson's. "We conducted a province-wide study of furniture stores to find out what new services we should be providing. We also asked our customers what they would like and they told us," he said. As a result, Wilson's demolished demolished their Centre Street store in June 1986 and commenced construction construction of their new showroom in the same location. "Our customers wanted us to stay in downtown Oshawa," explains explains Helen Sherman. "We have been part of the downtown downtown from the start so we felt we'd like to stay here too," she said. The new Wilson's will definitely definitely be unique to Durham Region. The interior interior design by Jim McDonald ofCalifornia features features two floors fo complete room displays offering the consumer new ideas to assist assist in the selection of styles, fabrics and colours. "You will be able to wander wander among co-ordinated settings settings and discover how a room can be tastefully decorated," decorated," says Bob Sherman. He is quick to remind that decorating doesn't have to be expensive. "Imagination and creativity can go a long way," he says. "And with our volume purchasing ability, Wilson's prices will be affordable. affordable. A new store does not mean new, higher prices," he insists. Wilson's will also offer complimentary home decorating decorating assistance and a six-week decorating course starting this fall. The new building is wheelchair accessible and has a coffee shop and rest area for cutsomers. Parking (free for Wilson's customers) customers) is available across from the new showroom in the Centre Street garage. The building exterior is traditional in design with an aged copper-look roof, bay windows, Roman columns columns and a corner entrance with vestibule. "We want people to know we are an established business business and we're here to stay," Mr. Sherman says. "We also want people to feel at home and to be comfortable. comfortable. Shopping at Wilson's should be an enjoyable experience." experience." Darryl Sherman, of Wilson Furniture in Oshawa, helps Sandy Frazier place some of the finishing touches on one of the displays in the new store. Sandy is a member of the California design team which helped create the new 18,000 square foot downtown store. The building officially opens to the public on Thursday, August 27. A private preview for Wilson's customers began Monday, August 24, and continues until the official opening Thursday. liL i J, I * * i • i WILSON FURNITURE An Qshâwâ Tradition Since Ï934 luiiiiiiimiiinuiiiiiii IFF i Welcome home to a complete selection of better quality, . brand name Canadian made furniture at Wilson's'Very Affordable Prices. V-TY REGISTER NOW! For Wilson's 6 week home decorating course starting this fall. Limited enrollment. V, T w .( ' % > ji >•» -v ,y\ iv 4-.T WIN! WIN! WIN! ¥ home decpratihç! r\ Over $5,000 in beautiful furniture for your home. No purchase necessary. Our home decorating consultants are available to assist you... at no extra charge. Classic Elegance For a smaller diningroom this suite features a corner china cabinet, round table with leaf, 3 side chairs, 1 arm chair. Crafted from maple solids and cherry veneers, finished In decorator fruit wood. True Value $2895. GRAND OPENING SPECIAL *1995 / i K Genuine Marble Cocktail Table An elegant addition to any livingroom, with carved brass legs. True Value $599 $ HALF PRICE 299 A Livingroom You'll Cherish Transitional in styling and very sofa comfortable, this new fresh mint $748 cotton suite is quilted and contrasted . with velvet. And at WILSON'S IT'S * AFFORDABLE. , '598 Tall Back Swivel Rocker By Kroehler, in rich acrylic velvets, comfortable, quality construction. Values To $360 NONECONIWe SPECIAL *197 Sofa Tables By Sklar-Pepplerand Kroehler, genuine oak quality construction, several to choose from. Values To $370 6RAND OPENING SPECIAL *198 Study Centre Desk HONECONING SPECIAL $ 199 Back-To-School in style. This unit includes desk, bookshelf and light, durable mar-resistant oak finish. Country Oak Master Bedroom HOMECOMING SPECIAL *1888 This beautiful suite features a cannonball bed, Triple dresser with wing mirror and a large armoire chest. Lots of storage area. MATCHING NIGHT TAILES SIM II. A Davbed With a Difference and the difference is QUALITY! homecoming special This iron daybed has a beautiful $0™Z0 baked white enamel finish with Æmt O brass accents. EJmilll SHIV*All mi IKE «T IJUl MUCH Visit Durham Region's Premiere Home Furnishing Centre 20 Centre St. N,, Downtown Oshewe, 723*2255 Hours: Mon, Tues, W«d, 9-6; Thurs. 1 Frl, 9*9; Set. 9:30*5:30 Free Parking in Centre Street Garage across the street.