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8 Friday, July 12, 2019 brooklintowncrier.com Council Approves New Brand A new brand and master logo have been approved for the Town of Whitby, the result of extensive community engagement with thousands of residents, stakeholders and community groups. The brand received unanimous support from Town Council at a Special Council Meeting held on June 17. In the coming months, brand guidelines and standards will be developed to support the launch of the new brand, expected to occur in January 2020. In May, 2019, more than 2,000 people provided their feedback on three proposed brand directions put forward for community input. Feedback was collected through an online survey, pop-up activations, community open houses and social media channels. The approved brand received strong community support, with more than 80 per cent of online survey participants indicating the approved brand left them with a positive impression. To stay informed on this project, visit whitby.ca/brand or email brand@whitby.ca to be added to the Inter- ested Parties List.