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Port Perry Star, 28 Aug 1930, p. 1

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15 pm. A Twenty-Five Cent Writing Tablet and a 15c. packet = of envelopes for 25 cents. LISTERINE SHAVING CREAM-- The regular 50c. tube. NOW 25¢c. SARGON and SARGON SOFT MASS PILLS-- For the pair only $1.95. ASTRINGOSOL MOUTH WASH, 60c. and $1.00 with the Lauster glass thrown in for good measure. ~ Morrison's Drug Store Port Perry 'Don't Worry Abo ~~ Baking-- | Call up Gerrow's--Baking is their Business. 5 ) =e E. H. GERROW & SONS Bakers and Confectioners, The Peoples' Meat Market We sell everything you want in choice, clean, palatable, nutritious and satisfying meats. If you want it good, ring up Phone 72 BERT MacGREGOR Will do the rest. Alsike We will be in the market again this year for Alsike. If you have any to offer we would be pleased to quote you i] HARVEST BOOTS "We have just received a shipment of nice light harvest boots to sell for $2.76 per pair. They are nice stock and will not tire you out to carry them around, A Good Supply of GROCERIES, CROCKERY, Port Perry. BOOTS & SHOES always in stock J. F. McCLINTOCK "PORT PERRY, ONT. . 66 ea ~1. L999 is a "Dynamite Club"? Ph Bh SORE am By , Or do we know all the rules and re ons. ee lo xo is that "dynamiter" is just another name for "booster", and that a dynamiter's" job is to do all in his Jower to improve business conditions; -- first by having faith in our country and its resources; and, second --by doing *'business as usual." : . _. We don't think much of the name; but we suppose it will go off with a bang, and attract some attention. The main thing is that it will pay us all to belong. There is ever so much more money in boosting than there is in moaning; and the greatest cause of hard times is the fact that we feel poor, talk poor, and act poor. Now is the time to stop going into reverse. Turn the key; step on the starter; let out the clutch; and take a sensible run on the road to prosperity--about thirty-five miles an hour on the open road. The trouble with our business runs dur- ing the past few years is that we have had too many bursts of speed--too much *'cutting-in"' on the stock mar- ket--too much deferred payment buying. Now read this article that follows--it's good. Condensed from the Review of Reviews,' (March, 1930) Earnest Elmo Calkins In a certain office the book-keeper owed the stenographer two cents. The stenographer owed the office-boy two cents. And the office-boy owed the bookkeeper two cents. One day the book- keeper finding a penny in his pocket passed it on to the steno- grapher discharging half his indebtedness. The stenographer passed it on to the office-boy who paid the bookkeeper, who sent it around the circle again. Thus each of the three became solvent and the bookkeeper had his original capital. That's it, money in active circulation, the small money of small people, but lots of them. Static wealth means nothing. Factories and goods, stocks and bonds,'are not prosperity. Busi- ness is exchange of commodities for money, and then spending that money for other commodities. You pass a shine and Tony does not get your ten cents. Others do the same and Tony cannot buy the radio he has set his heart on. The electrical dealer finds radio sales falling off and does not buy the car he had planned. The motor ear distributor sells fewer cars and cuts down his ex- penses, little and big. His grocer, butcher, haberdasher feel the difference. © This includes whatever you sell. And you skip more shines and so it gets round to Tony again and begins all over. ~ Too much emphasis is placed upon big business--lumbering railroads, steel, banking. These do not make prosperity. They merely reflect it. They prosper when the country prospers. And the country prospers by the daily round of small expenditures of millions of families. As long as that keeps up, everything is normal. But let the housewives begin to pare their budgets, sub- stitute a boiling piece for the weekly roast, make over litle Mary's frock instead of buying a new one, and business falls off. The daily purchases of millions of people are conditioned by advertising. Cut advertising sharply off and we would have a slump beside which the stock exchange debacle would be a mere incident. A business slump such as we are in danger of is all a matter of belief. This statement has come in for some sharp criticism recently from disillusioned critics of our industrial civilization. We are accused of "kidding ourselves;" we aré reminded that optimism will not change facts. But what are the facts? There is actually nothing wrong with the machine that makes, advertises, dnd sells goods; nothing subtracted from the incomes and wages of the masses of people. Nothing has happened but the squeezing of inflated paper vaules from a lot of stocks. Such adverse circumstances as there are due entirely to loss of confidence and hesitation. It is that disposition which concerns us. That is what makes it preeminently an advertising situation. Our difficulty this year is not that people have less to spend but that they hesitate to spend it. It will be a fine test of advertising. It is far more logical to advertise when sales are hard than when they are easy. Yet many otherwise logical manufacturers curtail advertising at the first sign of a business cloud. They may see the importance to prosperity of our advertising as a whole. But each may think "My advertising is but a small part of the whole. T'll play safe, cut down this year, and see how things go." A multicipation of such doubting Thomases can cause the only thing which it to be feared at this moment--a psychological business depression. Few business men, even those who employ advertising, under- that it must be continuous and consistent to produce results. Continuance is more necessary than any other factor. Many businesses are underadvertised. There is no half-way house. The advertising must equal the opportunity. Too little is no better than none at all. If the apples hang ten feet high, a nine foot pole is no better than a two foot pole to get them. If you seek proof of the building power of advertising, look about you. There is no greater asset than good will. That is what bankers buy when merging industries into chains and groups products with good will created by continuous advertising, in- dustries built up from process of offering them enticingly, con- vincingly, persistently, a growth as slow and sure as the growth tree. of a . The Welch Grape Juice Company has just been sold to a group of capitalists for a good round sum. I can remember when it was a small family business making communion wine. - At a 'time when practically no beverages were advertised except beer Hl] that made Milwaukee famous and regretted, the Welch family de- ided to advertise grape juice as a palatable, refreshing drink. | It a grape juice that the capitalists recently bought. For || a fraction of the purchase pias is the pemint Col / as or | than Welch's, but ial ingredient, a name favorably Promp} payment of subscriptions will be much appreciated in the red and to that was added $100,000 monthly outgo for"ad- vertising. The directors got cold feet and begged to be let off. But Erickson was adamant. He knew the pull would be a long one. As business picked up Congoleum forged ahead long before its competitors had recovered. It large space in magazines emp! had enjoyed the advantage of ty of rivals. And that is how Mr. Erickson got the money to build and maintain at Tucson, Arizona, the finest heliotherapy 'institution in the world. The time has come to use advertising as it was intended to be used, to stimulate business. Never has there been a time for a cleaner test. There are no adverse factors except the mental hazard of last year's stock slump in men's nfinds. The obstacle is psychological, not physical. We are in a position to learn whether we can control prosperity. When your car loses momentum on a hill you give it more gas. Business has lost some of its momentum. The remedy is more gas--more advertising. Last year's volume moved an enormous total of goods, but this year more is needed. Every business man should ask himself whether he bring this year's sales up to last is planning to spend enough to year's or above them. If this is done we can, with the momentum we still have, take the stock market losses in our stride and not be conscious of them before the year is out. Upper Sch ool Results Port Perry High School 1 indicates 76-100; 2, 66-74; 3,60-65; C, 50--59. Grace Cawker--Mod Hist C, Alg C, Trig 1. Isabel Cawker--Mod. Hist. 3, Alg 3, Geom 2, Trig 8, Lat A. C, Lat C. C, Fr A. 1, Fr C.1. Jean Cawker--Trig C, Chem C. Inez Fralick--Comp C, Lit 2, Mod Hist 3, Geom 3, Trig 1, Lat A. C, Lat 6.0." a Ruby Lee-- Alg C. Lillian Murphy--Comp 3, Doris 'Murray--Comp 2, Lit C, Geom C. - Dorothea Nasmith--Lit 2, Mod Hist Douglas Nasmith--Phy 2. Irva Nott--Comp C, Lit C, Mod Hist C. Dorothy "Prout--Lat A. 3. Frances Raines--Comp 8. Beverley Smallman--Comp 2, Chem 3. Helen Vickery--Comp 8, Lit C. Mod Hist 2, Geom 1, Lat A. C, Lat C. C, Pr.A. 1, FrC. 1. Ivan Wallace-- Alg 3, Trig 1, Phy 2, Chem C, Fr A. 2, Fr. C. 1. Certificates may be had at the Star 2, Alg C, Geom 1, Trig 2, Fr A. 1 Fr C.% Office. Errors to be reported to the Principal. mers JO Omen News from Conservative - Headq While the organization stage has not been yet passed by the new Government a beginning indicative of of policy has been made, Immigration has been stopped as a contributary fastor in unemploy- ment. Only those equipped with sufficient funds to provide for them- selves and, perhaps, furnish work for people already here, will be admitted until economic conditions have righted themselves. An agreement has been reached between the grain growers, the West- ern Provnces, the Bennett Government and the Bankers' Association as to the method to be followed in financing the present year's crop. A decision has been taken to limit the early sessions of Parliament to measures immediately concerned with temporay relief of unemployment through this fall an dwinter. Civil servants have been advised that they will not, in the future, be permitted to work for other employers a course which will release many hundred positions for people now out of employment. Of these achievements the financing of the grain crop is unquestionably of the broadest interest. Details of the arrangement have not been made public at this writing. It will, how- ever, involve the establishment of credits approximating $300,000,000 and will provide for a much more ex- tensive cooperation between the Dominion Goverment and the various wheat selling agencies than has hith- erto existed. The Government will cooperate in finding markets for Canadian grain through the creation of preferential tariff arrangements with countries that are willing to grant favored treament to Canadian farm product. The major step toward that end will be taken at the Empire Economic Con- ference in London during Oetober and November. There Mr. Bennett will endeavour to sell to the people of the United Kingdom the idea that "noth- ing is cheap unless you have the money to buy it," and to prove to them that by giving real preference to Canadian farm products they will any from of a tax on food- stuffs. Perhaps a turning point has 'beer , though it is too early to uarters prophesy. Certainly the present Labor Government of Great Britain is not inclined to food tariff. It may skirt the difficulty and reach a goal equally satisfactory to Canada by having the Government itself purchase Canadian produce in bulk, in return' for tariff preferences in favour of British manu. facturer§. "The Canadian Government, while re- cognizing in Britain the greatest po- tential market for farm produce, is not blind to other opportunities. A careful survey of the commerce of other nations has been instituted. Where imports of a character indig- enous to Canada appear, effort will be made to reach mutually beneficial trade agreements. In that connection a close study is to be made of Can- ada's existing trade treaties. Several of them are scheduled for cancellation unless the other parties to them are willing to revise their attitude toward our main exports. This applies chief- ly to European countries, such as France and Italy, which have multi- plied their tariffs against Canadian grain since these treaties were writ- ten. : The ban on immigration is a pro- duct of economic conditions which came as a legacy from the King Gov- ernment. Until work is provided in Canada for Canadians there is to be no influx from other lands. That is the policy and a careful check will be kept upon those who furnish the re- quired financial qualifications, to prove that the money is not placed in their hands simply to permit them to evade immigration regulations. Restrictions of business at the spec- ial session of Parliament, now being called, to emergency unemployment relief has two explanations. Confined to that issue the session can be limited to about two weeks, enabling the leg- islation to become effective in time to deal with the fall and winter problem. Permanent relief will hinge to an im- portant degree upon tariff revision and tariff revision, naturally, will be materially influenced by the results of the Economic Conference. tee HP reenns: ONTARIO COUNTY HOME GAR- DEN CONTEST. Fifty, teen-age boys and girls throughout the County received in the spring from the local branch of the Ontario Department of Agriculture at --18 varieties in all. These ¢ ants were-also given a pla in laying out their gardens. $1.50 per year in advance. cultivation and one for horse cultiva- tion. These gardens were judged a short time ago by Mr, R. A, Patterson, I Assistant Agricultural Representative and were found to be of a high order. The great majority of the gardens were put in exactly according to plan and nearly all showed evidence of splendid care although as usual among, such a large number a few were al- lowed to become weedy and some were infested with insects such as Onion Maggot which is rather hard to con- trol. The group is divided into two con- tests of twenty-five each and $10.00 prize money is awarded fo reach con- test. The prize winners and others worthy of special mention are as follows: Contest No. 1--North Ontario Townships of Uxbridge, Reach, Scott, Bhock, Thorah and Mara. 1st, $2.,60--Mildred Calder, Brechin. 2nd, $2.00--Christina MeDonald,R. R. Woodville. ; 3rd, $1.50--Bruce Clayton-- Woodville 4th, $1.00--Frank Shier, Beaverton 6th, $1.00--Mary Avery, Cannington. 6th, $1.00--Archie Gray, Port Perry. 7th, $1.00--Ethel Doble, Sunderland. Commended-- Ambrose Egan, Brechin Mabel Gilbert, Udney. Bobbie Vernon, Port Perry R.R. Viola Buckley, Sunderland R. R. Elsie Noble, Uxbridge R.R. Velma Lyle, Seagrave Contest No. 2--South Ontario Scugog, East Whitby and Pickering .. Townships, and Port Perry P. S... 1st, $2.60--Margaret Crozier, Scugog 2nd, $2.00--Robt. Osborne, Whitby 3rd, $1.50--Arthur Smith, Pickering. 4th, $1.00--Lloyd Broome, Brooklin 6th, $1.00--Hugh Cannon, Broughtam 6th, $1.00--John Pollard, Harmony 7th, $1.00--Russell Gray, Brougham Commended-- ; Raymond Fralick, Scugog Joe Tran, Claremont . Murray Hollinger, Pickering Allan Dowson, Port Perry Irene Elliott, Pickering Lavern Martyn, Scugog. renee (res Prince Albert Mrs. Sellers who has been visiting friends in Minesing has returned to her home here. Mrs. Ball and Miss Fannie Hiscox are in Toronto attending the Canadian National Exhibition. Mrs, Murphy attended the Man- chester Auxiliary of the W. M. S. held at the home of Mrs. W. Thompson, on Friday last. Miss P. M. White, of Duntroon, is visiting her friend Miss Medd. Mrs. Irchord and daughter of Mine- sing spent Sunday with Mrs, Smith. Mr. F. Bailey has purchased from Mrs. Belknap her village lot. The house was burned down lost spring. Mr, Bailey now owns some vve acres of village land. Miss Gwen Ettey, R.N., of Toronto, has been visiting her parents Mr. and Mrs. W. Ettey. Mr. T. Dobson has bought an new electric radio. Mr. Geo. Bond and Mr. R. Mark, visited with Brooklin friends on Tues- day. Mr. and Mrs. Chas. Patterson, of Philadelphia, have taken a cottage at Caesarea for a time. Mr. and Mrs. Jas. McCullough, and Miss Edith McCullough, were in the village on Sunday. i aes BOGUS $10.00 BILLS IN CIRCULATION Counterfeit Bank of Nova Scotia ten-dollar bills are being circulated in Canada, according to a warning issued by the post office department. The spurious money is described as follows: "The counterfeit is a photographic copy of the front of the genuine note issue of January 2nd, 1929, serial letter "A". In appearance it is dark- er and is slightly blurred. The back is of the 1924 issue but of a deeper blue and is quite blurred. The num- bers, which are crudely executed, are about the same height but wider, and the figures 20082, on. one counterfeit already presented take up slightly more space than on the genuine bill. In size one of the fictitious

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