THE OSHAWA DAILY TIMES, THURSDAY, JANUARY 19, 1928 L YOUR. OW STORY! A satisfied customer is an asset to any merchant. Particulary is this the case if the customer happens to tell his friends of the good value he got or where he bought, it may be a tie, or shoes, or a suit. What progressive merchant, however, would be content to depend upon the chance remarks of his customers to increase his sales, or as a means of building up his business? | One thing the successful merchant everywhere has realized is that IT IS HIS BUSINESS TO DO WHAT HIS CUSTOMERS MAY OR MAY NOT DO. It is of first importance that he should tell the greatest possible number of people about his store, his stock, prices perhaps, or service. This is his busi- ness and his only, and the means employed has been daily newspaper adver- tising, There are many well known examples of what newspaper advertising has done towards the building up of a business. But there are innumerable business men throughout the country who have attained prosperity through newspaper advertising and who never would, had they depended on someone else to do their talking for them. The newspaper is the mouthpiece of the city and community. It has no audible voice, but substituting paper and print, it is a voice which carries the aggressive merchant's talks about his business to thousands of people every day. Newspaper Advertising 'World Would Collapse Biggest Boon to If Advertising Salmon Should Stop "The salmon-packing industry hes just completed its new year : If advertising should stop, slow decay would follow and, ub inviseny: as sara is Stgiedt Nigveipent of dtlmon i the timately, the entire world would collapse, William Allen White, The packers say the value of newspaper advertising has Kansas editor, told members of the New York Advertising Club demonstrated conclusively. at a meeting the other day. The 1926 | of oo" ad 660.000 soa; plus th "Could I control the advertising pages of this country," he to sell. The inventory now shows only 2,000,000 cases left said, "I would have control of the entire country. More has been the hands of packers. Sales for six months were 5,600,000 done by mass production, plus advertising, than all the legislation : ever enacted. The wide distribution of wealth in this country is Victor Elda. Seeinry of the Associated Salmon Pack: directly due to the efforts of advertising men. All things that are adequate to carry the packers through the season, He credtis the common lot of the people are theirs because advertising has aroused their desires to have new things." Che Oshawa Daily Times (MEMBER A.B. C.) PE N07 Ya NO 7 SO YOON NTE NO SE SOE YO YA NT YE Ye SN Yr SG SO NN NOS