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Oshawa Daily Times, 21 Jan 1928, p. 9

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a - Advises Com Before Not ing Price Marriage, Beth: Think Hard About Giving Up Personal Freedom; Marriage Chuck These Computations Away. --By Tarathy Dix, In the'St. a Br dounal In i riage 16 a deadline t our 'lives into two fet Yparis, and there are hings t Ras fr Pho on one side of h' dre foolish and disastrous nthe other 'side of At. x ples you: marry t Soult of mtr thing. boiled i bid ia worid o of bi ie toat. we can a Wedding ° : ude himselt th thdGeliet that when Be Fou ied | erely 'annexes .a wife ten les he enjoys. aibly bred Cc) to the, © other luxuries big. that Ee door through which she in patience, k and anxiety, for per- trol, for the eternal Placing of another happiness' and fore one's own. When a ma. marries he gives up his personal libert,. He is not freé' td come'and go as he pleases as bachelor or to philander, oe 4via to indulge his personal and habits. His money is no uate and | own to apend upon hime self, and unless he happens 10 be rich, he cannot have the indul- geneéw to which he has been ac- customed as a single man. If his fickle fancy tires of his wife, he cannot kiss and ride away, as has been his habit when he wearied of other women. When a woman marries she sells herself into bondage. gy . no longer free to do as she Plaats, She must do as her husband pleas if there is to be any peace in pi family, If she has been a sosiaty girl, she must become a gru stead of a butterfly. It she has been a business or pro- fessional woman, in most cases she must give up her work, and swap & mahogany 'desk for a gas range, and toil na than ghe ever did before in ife without any pay envelope at the end of the week. At night she must walk the colle in- stead of dancing the Charleston, and in place of the flattery of many men, she must listen to the fault~ finding of one. S80 every man and woman who are considering matrimony should do a lot of figuring over the prige they will have to pay for it, and decide whether they think it is worth it. But. after they are mar- ried they s bia" never count 'the cost of it again. They should just yr A that husbands and wives and homes and children are like automobiles-- expensive luxuries that cost you a Jot of money and worry and aggravation of spirit, but that give you enough thrills and fun to pay for their upkeep. And, .nyway, you couldn't live without 'em, Likewise, before marriage men and women should wear magnifying glasges when they look at each other, but after marriage 'they should wear blinders. Before marriage' a man should carefully scrutinize the character and disposition of' the young wo- man he is conemplating spending the next thirty ur forty years with, He should test out her amiability. He should investigate the amount of brains in her. pretty little head. He should "find out she has a sense of humor, He should get a line ox ..ér point of view, He should ascgttain 'whether she knows how to cool, and whether she shies at the sighl-0f & kitchen, or adores He should make it sort of a line of versation &he earries, and whe or she could ¥eéep him entertained for two hours &t 'a stretch. Same way With a girl. Before she gets married she should find out what sort of a disposition the man bas she is contemplating tying up with, and whether he will be a hd tle ray of sunshine in the house, or a wet blanket over it. She should get his ideas about whether he considers a wife as a partner who goes fifty-fifty with her husband, or an unpaid domestic servant. She should know what his ideas are on the allowance question, and whe- ther he proposes to be a fireside companion, or run with his old crowd, and whether he thinks he can pick out winners on the races track, and toy with bootleg liquor without getting the worst of it. Before irriage a man and wo- man sh... have a good working diagram of each other's every fault and weakness, but on their wedding eve they should chuck it in the fire and forget all about it, and, there- after look not for blemishes In' each other, but for perfections. John should keep his mind focus ed on what a good housekeeper Mary is and how comfortable she makes him, and how devotedly she loves him gather than on the fact that she is rv A and a girls given' to nagging. 'Mary should con.' centrate on John's ability as a provider slantwise at another skirt thas bers, instead'of growing peeved be-' su. hg isn't a romantic love-mak- oF ually, before marriage a man and woman should apply every known test to their own hearts to ascertain if they are really in love, but ° after marriage they should ceage from vivisecting their own emotions. Before marriage as man and wo- man should try to make sure that the feeling they have for each other is & pe nent attraction and not a ng fan y; that there is some bond between them more binding than the lure of a pretty face, the fascination of a glib love-mak- ing. They should see if their love is proof against absence and jeal- ousy, and if it can stand the strain "| thei - and. his never Prd vod of disillusionment 'of: making lowances for the other's. faults. Every man should ask him-self: "Will 1'still love this woman when she is no longer young and pretty Will her voice still have 'power 'me when I hear it - every morning across the breakfast table me to leave money for the and not to forget' the er's bill?" 5 very girl should ask Herself: '"WiIll I still .ove his man when he is fat and bald-headed? Will my rags still do Aip-! when' I hear is footsteps co home at night years from now, and will I'still hang upon his words when he wants to know why I never learn fo make biscuits like his mother used Ld make?" But after marriage love should 'taken for granted and it is as tal for a husband and wife to be- to count their heart throbs and their feelings toward each other as it is for an Individual to begin to xplore his system for symptoms of disease. The minuie a man beging won- 'dering 1t ois vile ls his real soul mate; or a woman starts to sitting with her finger on her pulse count- ing her heart-Leats, and trying to decide if they are as strong for ner husband as tuey used to be, they are headed for trouble, for if they put their minds on it hard emouga, they can actually kill love by their imaginations. There is a time for everything. And the time for doubts and mis- givings and counting the cost of matrimony should come before {marsiage, not afterward, CARDINAL CONDEMNS +2 GOMPANIONATE [DEA aves Calls Latest Marriage Theory and Birth Control and Divorce a Curse NEW YORK, Jan. 21.--Cardinal Hayes. condemned birth control and "companionate marriage," terming the latter * the 'atest abomination." in'a New Year's and Epiphany sermon Sunday at high mass before mare than 3,000 wor- Sbippete in St, Patrick's Cathed- ral, The Cardinal called birth con- rol *'companionate marriage" and divorce a curse and a plague, and declared the Catholic Church prayed in the new year that Chris- tian families might escape from these forces. He likewise con- demnéd modérn so-called "self ex- pression, ' g3secribing it as that awful t Although bitterly 'deploring that such forces were at work, and that in the year 1927 so many attacks had been made upon the divinity of Christ and the Virgin birth, Car- dinal Hayes declared it had been a source of unlimited joy to his heart to see New York during the Christmas season besause of the religious observance on all sides, "This great New York was verit- ably transtormed on Christmas night into a hill of Judea and a manger ot Bethlehem," sa.d Card- inal Hayes, The prelate paused, and theo slowly and with emphas- is ia: "God bless our wonderfu) city," "The year 1927 had its own measure of blasphemy against the Babe of Bethlehem and His holy Mother,' the Cardinal declared. "Outrageous attacks, through pui- pit and printed word, were made on the divinity of Christ and the Virgin birth. Let me say, how- ever, that as these shocking and deplorable' assaults have increas- ©d, there has been a corresponding growth In the fervor of the devo- tion and the strengthening of the faith of our own Cathosic people toward Cbrist and His Mother," At another point he sald: "We do not hear so much now the roar of the lion going about seeking wuom be may devour, To- day the atack 1s made on Christ in the name of the public, education, art, literature, liberty and that aw- ful thing they call seif -expres- sion." "Where Christ is not among the nations there Is chaos, and civ- ilization is threatened, The rad- ieal social disorders of Russia and the unspeakable horrors of Mexico need only to be mentioned. "It is the sublimity of folly to deny the exisience of God and His Providence over the world. ~The perfection, the infinity, the im- mensity, the incomprehensibility, the .majesty, the omnipotence, the beauty and the goodness of God are engraved upon the hearts of men and sre proclaimed by the glory of the firmament above and the earth bepeath., Only an in- comprehensible blindness of men- fal and physical vision can explain 'atheism, which denies the existen- ce of God, agnosticism, which pleads that it is impossibl: to know whether there is a Supreme Belng or wot." "The celebrant of the mass was Mgr, Step.en J. Donahue, private secretary to the Cardinal, The last of this month Cardin- al Hayes, accompanied by Mgr. Donahue, will go to the Bahama Islands for his triemnial episco- pal visitation, The islands are under the jurisdiction of this arch- diocese. a HIGH FOOD VALUE - (Dearborn Independent) Expressed in calories, four pounds of beefsteak or twelve pounds of fresh fruit and vege- tables are required to equal one Drive by Six Prominent ' * American Banks ° NEW YORK, Jan. 21.--Six Am- erican banks doing an interna'ional business have provided $500,000 to' finance the most elahorate at- tempt made' to establish American airplanes in foreign markets. They have done this by purchasing $500.- 000 of preferred stock ana about 12,000 shares of common stock in the Curtiss Aeroplane Export Cor- poration. They will hold the per ferred stock and will not offer 't to the puble. The Curtis Aevo- plane and Motor Company . will guarantee dividends on the pre- ferred. The export company has repres- ented the parent airplane company for ten years in South America and other parts of the wor'd. For the purpose of the transaction, its out- standing capital stock was Increased te $500,000 of 6 per cent. preferred stock and 100.000 shares of no- par common, The parent company will hold 60,000 of the common in the treasury for eonversion of the preferred into common Fach nreferred share carries a dstashahle warrant entitling the holder ta huv five common shares at $20 within five vears, proceeds ta ha noad in votiring the preferred at $105 a share, (, M. Kevs. Prae'dent nf the nar. ent comnanv, sald that tha zradnal congnmntian of surnine war ale nlane sto~ks has made It poss'hle for American mannfartnrere tn ene ter the fore'en airnlana fla'd Great Mrita'n. Frarce and Italy now lead although American In. terests have given them comneti- tian in Santh American asd eles. where, The Curtiss export enm- vany nlans to enter other B-=anenn countries and alen Janan. The ex- nort comnanv will renresent nro- Aucers of alrolane and motor aceas. sorfes. motore and atrnlanae that dn not eomnete with Curtieg pradnets, "Foreign trade in thie Inrdn-try ranuires a strane affart." sa'd Mr, Keys, In nearlv ull markets we meet wel! areanized gnavarnmane missions, financed hv Enranean governments manned hv wil'tary nilntg and heevad hy the diplamatie and consular foreey of 'heir nat. fons. Tn America we An» mnst of this onrselves but all wymnan'as count on and receive the friend'y nanistance of the Movernment, W- have proved already that th!s trad: fa profitable and of great notential extent, 80 we have provided the men. the 'money and the machines to do it on a really construct'va hnaly," Mr, Keys will be Chairman nt the export company and J, A. RB Smith the narept comnanc wil' be its Treasurer, C. 'W. Wahster whn has heen the comnanv's Pres'd ent s'nce its foundotinn will re- main In that office, F. W Bellamy of Dominfer & Dominick has heen elected a d'ractor of the parent company. FOLLOW THE LEADER RULE or THis ROAD Pick a Good Leader and Save Fatigue on Trip There are many ways to avoid fatigue on the touring trip when long hours are spen. beh.nd the wheel of the motor car, but one of the most effective is a form of Lhe old game, 'following the leader," according to T, C. Kirby, secretary of the Montreal Motorists' Leagu2 More and more tourists are learn- ing the advantage of this method of tourist driving and are find.ng it an excellent energy conserver, Mr. Kirby adds, ' "Picking the right leader to fol- thing of a task, but trailing a car for a mile or so will enab.e vne to determine whether its driver is the type that can be expected to; travel at a fair pace and at the | same time exercise the proper pre- cautions, The advantages of fol- lowing another car are obvious, For instance, one does not have to pay the close attention to warning rigns that otherwise Is required. "One can slow down or speed up as the other car does. The man ahead if he is a good driver, will temper his rate of travel to road conditions. At sharp curves or steep descents, methods of driving generally will serve as a good guide. "In travelling through a strange state, it is an excellent idea to fol- low a car bearing the license plates of that state. In such a case, its driver an be expected to be familiar with his roads. In addi- tion, his knowledge of the traffic regulations, both state and local should be better than the visitor's. '"Theré are many advantages to be gained from following the right kind of a leader." COMPEL MOTORISTS - SEE PEDESTRIANS p---- A campaign , ls being waged in Massachusetts to compel motorists to slow dows' when approaching pedestrians. Thousands of opera- tors in the state are found .» sound the horn and keep o» driving at the same speed, making it mec- essary for the pedestrian to run or jump out of the way. Those who are nimble enough to get out of the way, but children and elderly peo- ple, in many instances, are um able to do so. Never apply oil to band linings and drums or brakes. LOGICAL ENOUGH If some persons are jailed for talking peace in time of war, why should not other pe jailed for talk- pound of pecan meats, which rank first of all nuts in fruit value. ing war in time of peace?--Revr. 8. Parkes 0. shares and 25 000 more will he held, -- -- TURDAY, JANUARY UARY 21, 1928 a Adverts Sbace Thomas H, ro Bureau of Ad tising Women How Manufacturer Power of Press; He Got 37,000,000 Circulation for $2,000, 000 , Tells Adver-| amatized Henry Ford has set a lesson for all national advertisers, Thomas H. Moore, associate director of the Bureau of Advertising of the Am- erican Newspaper Publishars Asso ciation, declared, addressing the League of Advertising Women of New. York, recently. "Mr. Ford has given a wonderful demonstration of how the story of a product can he carried to every literate individual throughout the length and breadth of the land by the exclusive use of the 0cal news- paper," Mr. Moare said. "And yet what other medium could he have used whick would have accomplished what he want ed? He was working against time. His car was not ready until the last minute. I am told that the price was not decided on uni about an hour before the news was telegraphed to the vafious newspa- pers which were to print tha copy "The newspaper is the medium for instantaneous service. It Is a medium that can be marshalled over n'zht to meet a given situa. tion, Mr. Ford has demons'ratea this The newspapers combined are the greatest national advertise. ine medinm on the face of tha earth, They dn not need bolster'ng up, Thev =ive hetter and more Aofinite results than any other medinm They do this more ou'exlr The raan'ty ean he meanired "Tn 'ha mamarina advertie'~e an licitat'on, newsnnpers are some timas brourht intn the H-"ture an "sunnlementa' med'nms." Ve-v nf ten the notiona' advertiser wanis the local Atatrihntor to nav his nore of the bill, Rut IT want tn call vour attention pannninlle t4 tha fant that with Henry Ford néwsnanera were not onlv the foundation of the struetrre hint were the whala a*rne. ture, We mav amnloy other ma- Ainms later an and nehbably w 1, wit thev will he gunntamn: ta me- Ala, He demnnstrated in five dove' time thet tha dallv. newanan>r fis the eran' natlana' ~Ayartising me dium of the country, "When I think how Henry Ford handled hig edverticine nr ahtamg I pannot haln fral'ne that It fa In Tra w'th all of hie indAnatria] achievements, Henry Forl's be- *innine wag that of an antamabil: wvacor, Mhia meang treininy tn rat hotween twn elven nninta in the chnrteet no~s'hla snare of Hime The twn nn'nta he wanted tn gnan wapa prodnptian and ennanmntinne, Ha tonk the charteet and moet Al. rapt rants, Honey Ford hog alm re haan an annctle nf efficlen~y Ho hag hellayad in eliminating wats Thera fa na funk nite In the Wael Pantnry, Pyunpwihine ig need Mr Tard evidentln fan's the same wav ahant hia adv rtiaine, Why nat Aliminate waste? Whe 'ant taka tha chert A'vent Nath? a hpe aot] ~ Yagnnn fan g'l matiannl a duantiosws What he has done nthers ean An ~4 =) Ap, "Van mav sav Ford $= an eveantion rand An whet ha haa Anne * Thar ava fo mannfgpturere ar ann Find nf proAnpt whn hays FoavAd es far flung Vine nf Alatpinntinn Thoy arn ratinnel In hones hunt nnt in Atat=thuting, The wise ndyertions to-Aav Ig mare eanrerned w'th neat. 'ta than w'th ales ynlume and hae talon tn tha thnueht nf etndvins markets, When he finde the nlanree where hig phanpes for sales and nro. fit are best, he enltivates these naces 100 per cent. To rn that he muet use newspaper advert's- ing, "We cannot all be Henrv Fords Sra L. EE Nn ann ales "wr but we can all apply horse sense and ordinary business study to our dai'y plans. When we do that, we will find that the daily newspaper 1s looming large as the right me- dium to ase when we wish to make sales at a profit. * "Henry Ford did not stop at making a new automobile creation. He returned from his workshop and dramatized the wonderful power of newspaper advertising in a way that has never been dons before. He has taken all the guesswork out of national advertising and in- cidentally has sent many favorite theories and some really delight- ful bits of "hokum' into the 'imbo of forgotten things. In Ford ad- vertising, what became of tha usu- al solemn figures of 'building a background,' 'nationalizing the product.' 'making an {Institutional appeal.' What d!d Ford do to the dear g'rls? Of course, Henry Ford is a colorful fizrure himself and Dame Rumor had add>d some new shades to the colur. As to 'Apne- tite Appeal'--ask anv Ford dealer anywhere how ths public's anve- tite for the new car has penn? "Now let's turn back and see what Fard A'd 'n the wav nf mak- ng his prrduct known. He nsed nrart'eally every Enelish lan~uaeo Aaily newananer In (Inited Statae and Canada, He got 27.000 noe daly eirenlation In the [1Tn'ted States where scenrding tn the 1020 rongng thera are ahnut 23 251 ANH Familine Heo ahta'ned ah tft 1 400,000 circul~t'on every day in Ma=ada where there are ahoar 1.- ao ann families, "If you figure the enst of all thiz atrenlation von find that the adver ticing rate 1a annroximateiv $7110 a line... Mr Fard mead nn an avar ate of 11000 or 12000 lines in hia Inft'al ecamno'on an thot when the cost {a ealenlated the fizure n® R71 200.000 wrnld eonm to he verv rnnsarvative Mr. Pard algo need a gronn of foreign lananare =newg naners and firvres nrinted 'n Ne troit p'ace his firet week's nxnendi ture at 81 300 060 In addicon ra tha ndve~ticine that same fiom the Ward factory, thare were Ineal vows: naner eantracts mada hy Foard Als trihntorg at nrectieal'v every point Theea local enntrarts nrahahly ed Aad from S250 00D ta 500 NNN ad A'tinnal revenne tn the newsnanare Ta%ing the A~al~r advertigments in- tn enneidoration it dnes not seem An evaveor~tinn tn eralenlata 1hat tha initial advertising pam ysiun erst nlnaa tn R2 NON NNN What the nevt pdvertieing mnave. ja | dn not naw hn T am tnld that the Faed nlarg will Ya chanaed tn maot dqn- velnnments, There will he np ~*eqt Ariye fr» hneiness until after the Anet af the venr, "YTSat w'l' be the effant nf Tnrd's mnaye nn hneinerg? Tt will apd nhi. edly envea great gotiyity in the antamntive 'nAnetry, Rut the Bn roan of Advortiging hal'avas 't will mn fovthar than this Tt hnllayes tha: Mr Ford's act'vitv wil' "ave a etimnlat'ne Hart an husiress in general. W'th Ford at the nen! nf nrodnetion, thers will he inerops fng nrogneritv al' down the line, The autnmntive industry ie a 'arge wel'-negarized indnetry, It is, ae ecord'ne to the manufaeturars' cen sus the largrat Indvatey we rave in dollars and cents last ear there were more than 3.700 nN0¢ nassenger cars nroduced. ast vea: the automotive 'ndnstry spant 1hnyt $60,000 000 in advertising Ap- nroximately one-half of this sum was evperded In the dvertisine columns of newspapers," low' at first may seem to be some- * ------------ + ------------------ | Around Your Motor Car Attention to Battery in Cold Weather During cold weather the batter, [requires special attention, because winter makes many drains upon it. Glance at the ammeter at every opportunity to see that the genera tor is charging the battery pro- perly.. Starting in cold weather against a coagulated lubricant makes a heavy demand on it, anid the freezing temperature itself is far from beneficial. Only when the headlights are lighted should the ammeter needle point below zero, for then the drain on the bat- tery ls greater than the energy that is being put into it while the car is going. Inspection of the battery solution fitself should become a weekly habit, In winter, even more than in summer, the solution must be kept well charged to pre- vent its freezing. Therefore the hydrometer should be applied to st at every inspection to see that the acid's specific gravity shows be- tween 1276 and 1300. Cylinder' Head Removal Requires When . removing the cylinder head a sharp chisel or w driv- er should never be used to pry fit loose from the cylinder block. The better way Is to use two eye bolts screwed into the head which can he bandied with a chain fall or even by hand. In either case the |Ueeded. head should be loosened by tapping at the lugs furnished for that pur- pose. These lugs are provided as cosses to be struck or bumped lightly with a bammer. The mechanic should be careful not to strike too hard as he is liable to break the wall jacket; snd much force will not be necessary if a slight strain is put on the eye bolts, When the head is removed for any purpose it is also desirable to take off the head gasket. It should be raised evenly exercising care mot to bend it out of shape, which re- sults from catching on ome or more of the'studs. The same precaution is to be taken when replacing or 'nstal'ing 8 new one, Shellac or gesket cement should pever be used on this joint, One Cause o. Headlight Glare The glare believed to be cau ed by headlamps often really ar.ses from the particles )f dust aliow ed to accumulate on the windshieid A clean windshield is .ssential for safe night driving because dust re- fracts the rays of oncoming lights. To Start Cold Engine ithe iggition The best way to start a cold en gine 1s to set the throttle control lever about one-third open and the spark lever about m.dway, tury on switeh, step on the starter button and allow the enz.ne to rotate freely; them pull out on the choke control slowly, and when the proper choking lim t is reached the engine will start readily. Best Anti-Freeze Mixture A solution of glycerine and wa- ter is a very satisfactory anu- freeze mixturé. The reason is that the glycerine is not weakened by evaporation, and its resistance to freezing 8s the water evaporates becomes correspondingly. greater. While the original expense Ig great SE here is no continuing drain on pocketbook for: replenishment, hat Ls noc will not evaporate. All t is necessary is to add water as Protection of H'gh-Tengion Cable Because the high-tension ignition cable is subjected to. terrific strain and is liable to be affected by oil, grease, heat, moisture, vibrRtion and abrasion this equipment deter forates faster and with more far- reaching results than apy other part of the car. A leaking ignition cable means steady loss of power. high gas bills and damage to the engine. Install 2 pew ignition le to stop old age. It will also increase the miles pergallon of gas and ratio of power per rate of speed anywhere from 10 to 60 per cent. [WARNS AUTOSTS EYE ATTENDANT FILLING GAS TANKS ALA Fiading ou Regular WASHINGTON, Jan. '2).--~The indifference of .he average motorist is the chief factor. in perpetuating the condition under which car own- ers annually lose millions of .doi- lars through short measurement of gasoline and oil, according to a statement issued by .the national headquarters of the American Automobile Association today. The A.A... - statemi:nt is pre- dicated on the experience of many of its large affiliated clubs through- out the country, which have from time to time and with the co-opera- tion of officials, staged investiga- tions of and raids on certain gas- oline stations guspected of systema: tic "short measure" praciices, The experience of the clubs, ae- cording t. the A.A.A., have de- finitely establicthed that the filling station pump is not responsible for short measura. ent {in nearly so many instances as the station at- tendant who recognizc.; in the in- attention of the patron an excellent opportunjty to substitute a lesser juantity of gasoline anc oil than & ordered. It bas also establish ed that the oi. compacies and tne owuers o: fililng stations are in the great majority of Instances dong everything possible to prevent -harp practice on the part of irre- Jonsivle attendants, "It is safe {¢ say th.t a major ity oi car owners literally turn thelr backs upen the filing station attendant who is replenishing tue car's fuel supply," the statement po.ntg ou.. "In the ea. er days of motoring when the gasoiine tank was located under tia: cowl or un- des the front seat, this was impos- Jule, for the tank fill.) operation had to be carried on under the eje8 of the car owner. Now, vir- tually all cais boast of gasoline .anks at the rear. + The convent.onal practice is to drive up to + pump and order five, ten or 15 gailons of gasoline. Af- ter placing . order, the driver remains seated, paying no atten tion to what is going on behind him, How do & he know that the attendant does noi put four, eight or 13 galions in the tank? The answer Is that he doe. not know. I"illing statio, attendant: are aware of this and .t is only due to the .act that a majority of them are aounest that motordom"s loss through short measuremeo: is not considerably larger than at pres- ent, BROTHERS' RISE IN NEWSPAPER SPHERE RAPID 125 Publications Owned by the Berrys LONDON, Jan, 21--S8ir William Ewart Berry and h's urotuer, s.r James Gomer Derry, who was in- ciuded 1p the past New Year's list of honors as a baronet, are the largest newspaper owners in Great Br.iain, Toeir 'atest big venture, as .s well known, was the purchase of the "Daily Telegraph," ome of the princ pal proprietors of which was Lord Burnham, In this be, were assoc.ated with Siu Ed- ward Iliffe M.P,, director of Aliled Newspapers, Limited, The Corn- wal, Press, Limited, and the Mid- .and Daily Telegraph, The Berry Bro..ers' rise has <4 remarkably sudden. They are the sons of Alderman Berr;, siace Mayr of Merthyr Tydfil, He was an estate agent, A th.rd bro- ther, inter9sted largely in coal m.nes, iron, steel and tinplates, is lord Buck.and oi Bw.ch (form- erly Henry Se,mour Beiry). Own 88 Journals The brothers, Wil.iam and Go- mer, now own 22 daliy, evening and weekly newspapers, 88 week- ly, fortm.zntiy and monthly jour- nai, five senals, 18 annuals, 10 I.braries «nd the publications of the Waverly Book Company and ithe Educativnal Book Company. I'hey bouxhbt up most of the Hul- .on group of papers, Casseil's, Am- algamated Press, Welldons, St. C.ement's Press, *'Finanejal Times," Sunday Times," and papers in iiasgow, Newcastie and Sheffield, Their eidest brotuer, Lord Bueck- .and, is said to be the director of more public companies than any san hving. Sir William. is a co- director with Lord Buckiand in the firm of Guesi, Keen and Nettlefolds, a £15,000,000 iron, steel and coal company, First Published on June 29, 1856. as a twopenny paper under the pro- prietorship of Col. Sleigh, the "Daily Teiegraph' was, in the fol- lowing September, transferred to J. M. Levy, and was published as first penny newspaper. Politically it was Libera. till 1878 and gince then has been Conservative. The paper and its proprietors have been re- sponsible for many notable expedi- tions, The new proprietors of the "Daily Telegraph" acquired the paper for their join. personal ownership and assumed cvntrol of it on Jan, Sth. This date was fixed in view of Lord Burnham's departure for India as a member ot the statutory commission No change in the political policy has been involved in the transfer of the ownership. In connection with the sale, Lord Burham issued a statement expressing his confiden- ce that the traditions and standards of the "Dany Telegraph," which badébelonged to his family for three generations, would be fully main- tained by its new proprietors. In Germany freight consignments of an urgent nature will be carri- ed by airplane whenever possible, Publish Result of {| [ st. LAWRENCE RIVER IS MINE OF WEALTH WAITING DEVELOPMEN'1 (Editorial in Toronto Globe) " Were a gold mine with a poten- tial annual output of sixty million dollars--four times that of the Hollinger--to be discovered in Northern Oniario or Northwestern Quebec, there would be trewendous excitement on every stock exchange floor in Canada, the repercussion would be heard across the coatin- ent, and fortunes would be made by exploiting the good news, A sixty- million-a-year proposition was formally brought before tae guv- ernment of Canada two days ago, without any attendant thrills when the National Advisory Committee cn the deepening of the St. Lawren- ce waterway between Lake Outario and Montreal reported in favor of the work. It is assured tnat from an engineering standpoint, the opening up of Canada's greatest white coal storehouse is entirely feasible, and that the Dominion will benefit industrially and commercial- ly by commencing work on its de- velopment, If the government accepts the committee's advice--and |: will be ditucult to lay the project on tne shelf again in face of tue report --the next vast public work to pe andestakeu by tue Canadian peuple ~ill be the deepening of the St. wawrence canals from 14 tu 27 feet, so that the largest vessuis on the Upper Lakes--which will have access to Lake Ontario oun the completion of the Welland Cana' -- aay pass up and down the St, Lawrence from and to Montreal, the lower river ports, and the open sea. The new waterway wil bring about an epochal change in trans. portation conditions in Easterr and Jentral Canada and United States, a change scarcely less imperiant than that wrought by 'tne opeu- ing of the Panama Canal, by whica a yearly increasing proportion of Janada's grain export flings its way to Europe through Vancouver and other Pacific ports. Tne appositim of certain short-sighted shipping magnates of New York, Montreal and Buffalo to canal deepzning has manifestly counted for little in the final summing up of the cise, and the nationa! interest has nas. given first place. The members of the committee Jdeserve the thanks of thelr fellow countrymen for an important contribution to the solution of the transportation pro- blem, There remains the question of ways and means, The Dominion Government and Parliament must settle the When and the How. The Advisory Committee ts of opinion that no assistance should he ac- cepted from the United States for the deepening of that part of the waterway lying entirely within Canadian territory, but that co- operation be confined to what is known as the international section ~--~the hundred and fifteen miles nf the river that forms the houndary between Ontario and che New York State. There. will be no d sposition in this Province to quarre with this advice, although it means, in effect, that American shipping shall cont'nue to use the enlarzod canals on the same terms as Canadiun, without contributing in any nia- terial way either to the first cost or the operating expenses of the waterway, Premier Taschereau's nrotest against a partnership In volving the question of sovereignty over Canadian land upon which are public works owned joint + by the government of the United States and Canada has buen heeded and this, It must be assumed, is the caral, a thing utterly impracticable on the international section of the river, There, at any rate. If the United States is to have part own- ership of works built on the Canadian side of the river, it is equally true that Canada wil have joint ownership of w rks built on the United States side of the river, The une derozation of sov- ereignty---if any such should necessary, which The Globe doubts --will cance! the other, and in practical operation the St. Law- rence international] canals will present problems no more d:f- cult of solution than thnse at- tending the use of toc num: us in- ternational bridges along the tron- ter, -- Should the g vernuient agree inat 00 Americas mous) gran chall pe accepted for the cuns.ruction of the aationa, sect: ns of tue a=ep waterway, including the Wella.d Canal, the financia! problem be comes serious, Men of great in- fluence in the Province of (Quebec -=divided into two rival groups-- are said to be preparing pans unde which, In return for power fran chises along that part of the river iying within the Province they would build the Quebec portion of the canal and hand them over, either free of cost or at a nominal price, to the Dominion Government. In brief, they propose that the light and power users of Quebec Province shall pay for the de=pea- ing of the canals, a Dominion gov- ernment undertaking, with of course, a fat commission for the power magnates. The reception the people of Quebec will give to this startling plan for the financing of the St. Lawrence canals within the Province wil! depend largely on the lead given by the press of Mon- treal, Zeal for public control of power sites and the defense and con servation of public property has not in late years been conspicuous in Montreal journals. It is altogeth- er possible that the echlorofo'm sponge may take the olace of the clarion call while th Great Grab is made. Whatever course Quebec may reason for the sudden cessation of the agitation for an al-Canadian be | sort of court to determine take, there is no doubt as to what Ontario will say to aay proposal that the power usurs of this Prove ince shall pay Canada's shave the cost of the Internation ses: a of the St. Lawrence canals | rp many years, under the 'eader:h p of Sir Oliver Mowat, they foug:t the Federal power to establ.s2 P.o- vincial ownership of the stre 8 within the Province, That coasiie tutional struggle was successful, Upon the rights then won we stad firmly today. The Federal Governe ment has a priority upon 'he wat :s of all navigable streams for pure poses of navigation, and for © other. Ontario claims owners p of a!l waters wherever practica le, That right is exercised withour hine drance from the Dominion authori ties on the Niagara River, when @ the Provincial Hydro-Eleetric Come wission draws 550 000 bh. p. The same right must be conceded on the international section of the St. Lawrence, from which after the river levels are raised, 2.250. 000 h. p. may be developed half for Canada and half for the United States. The annual value of tne water powers of the St. Lawrence when fully developed will be col szal 7 he Quebec section will yield a mavi= mum of 2.900,000 h, p., the One tario section 1,125,000. The One tario Hydro Commission has ene tracted to pay $15 ye.rly per h 1», for 30 years for power from ' @o Gatineau de!ivered at Ott a, Transmission to Toronto and «1 2« where will be an added cos'. if this power the Commission is ne der obligation to take a #60,00u h, Pp. block by 1931, If this pice on a quantity long-term contract 1s a fair one--as the parties to tela' n --jit Is evident that St. Lawrence energy will be worth $12 or $13 per h, p. at the bus bars Tne gross annual value of Quehe"s share of St. Lawrence o wer at the generating stations would .e $34,800,000, and of Ontar. s $13,600,000. These are start!' g figures, The potentiality of St, Lawrence power as an aid to ine dustry becomes even more appare ent stated in terms of the cecal we shall have to use if we fail 'o develop it. It takes in h'ghl' «ue cient stations, for the product on of electric power by steam, not ¢ 8 than seven tons of coal per slecirie cal horsepower per year, Mu eo than twenty-eight million tons f coal, costing, perhaps, $6 50 er ton, would have to be minca tr. je ported and burned every year oO produce the_power owned by 9 Provinces of Quebec and Oul now running to waste in the St, Lawrence rapids. Shall that waste be permitted to continue at a time when the pa. :¢ needs of the Niagara zone al increase at the rate of 70 00 h; yearly, with no adequate sou' or increasing supply sav: the tawa and the St. Lawr:sce? Dee velopment of the white eoal of ..ige tern Ontario is the most pressing duty of the day. COOLIDGE NEVER GOT DOWN T0 EARTH English Liberal Newspapers Find President Evaded Facts iN 3 i= LONDON, Jan, 21.--Lib:ra! news papers throughtout Great Brit. a yesterday sharply criticized Presi dent Coolidge's "good will" speech at Havana as an evasion of facls in favor of id.alistic sentiments. They were joined by one Con ore vative newspaper that characteiize ed the President's speech as make ing him *the ace of political avie 'ators" pecause, the new:paper--the Evening Stand. rd --said, he never got down to earth, The influential Manchester Guardian said the sp ech wou!d have neep more va'uable if it had {contained positive proposals, "for 'nstance, tue establi_hrment of some what acts of one state agains. another constitute aggression." "President Coolidge's speec.. was a long paean of self-prai-e eu mii- ating in the Striptural quotat.»a, 'We have been slow to anger uid lenteous in merey',". comme. ' d the Independent Libera! Westminse ter Gazette. "The familiar to: e of the United States declaration t.at "All nations stand here on an exact footing of equality' migit seems to open the flood gates of in- quiry it was designed to dam; but to smaller states probably it vas unsatisfactory. "The sovere'gnty of small -+a- ions does not secm entirely to ve respected by the United States." THE PERFECT GUEST (New York Times) We are often called on to ade mire the perfect host, but not so much is said of the obligations of 8 guest. Colonel Lindvergh has more than once signally illustrared them fu his on person, and has now done it again by going to the hulle fight in Mexico City. He did this despite appea"s sent to 4"'m from this country not tev countenance 80 crue] a sport. He is the guest of the Mexican Government. It has arranged 'n nature, and the bulifight as e his honor several occasions of a gaia of them. It probably never occ: r= red to Mexican officials that Colon. ¢! Lindbergh would look upon 't in any light exéept that of a courte esy offered to him. At any rate, J was in this spirit that ne received t,

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