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Oshawa Daily Times, 13 Feb 1928, p. 4

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| Wo orton Bote Tone A Burorading ™\, WHE OSHAWA DAILY REFORMER $6.00 a year, TORONTO OFFICE: ho ite 0107, " Tresidder, tpt, Toon REPRESENTATIVES IN US. Powers and Stone, Ine, New York and Chicago MONDAY, FEBRUARY 13, 1928 N LOVE AND ROMANCE The lover who sent the first valentine ranks with the inventor of Santa Claus, among the Great Unknowns of history, Few men have done as much to make this a joyous world. Surely no one has done more to color life with romance, No life is worth while unless it attracts and radiates love, And the valentine is the messenger of Cupid. ; If you are on the shady side of youth, there are few memories you can look back to, with the thrill 'and tenderness of the valentines of school days, Sometimes we wonder what became of those first sweethearts of youth--the shy little lassie in the gingham pinafore, the sweetheart of the old-time sleighride, the romantic love of our late 'teens and early twenties, . You remember those valentines you sent them? "Them was the days." Looking backward, the valentine days are rosy lan- terns in the midst of the past. Those greatest sweethearts, our wives, may be getting gray. But the old-time love «is in their hearts, The thrill of a valentine them is as tense and glamorous as long ogo. Tomorrow is Valentine Day, and all sweethearts, white-haired or young, yearn for remembrance--violets, candy or, best of all, an honest-to-goodness valentine, ENTHUSIASM ™ Personality, good clothes, polished shoes, good looks and the gift of gab are undoubt- edly aids in salesmanship, but none of them holds a candle to enthusiasm, He who lacks the others may still sell goods hut no one ever made good as a salesman who lacked enthusiasm, For enthusiasm is the sort of thing that makes you believe the costly cash register you sell is the prime requisite of business, that the automobile for which you are the agent is the best at any price, that your store offers the best quality at the lowest price and that the town you are trying to sell to others is the best in the world. It is the enthusiasm of the lawyer that convinces him his client and his cause are always right. It is the enthusiasm of the doctor that makes his diagnosis accurate and his treatment effective. It is the en- thusiasm of the insurance man that persu- ades him he is doing a service to all he ex- plains his policies to, And it is the enthu- siasm of the service club member that con- vinces him he is in business to serve human- ity first and himself afterward. Enthusiasm is the thing that lets a man argue that white is black and get away with jt. 'The enthusiastic make the best sales prospects as well as the sales people. Those easily rendered enthusiastic have no sales resistance because they instantly contract the contagious enthusiasm of the salesman. Enthusiasm, like truth, admits of no compromise. It is a conviction of rightness. It radiates confidence in one's self and in one's business or product. Today more than ever before it is vital to success in any en- terprise, READING SERIOUS BOOKS If there are those who have been led by the remarkable increase in the number of magazines devoted to short stories of a rather trashy sort to believe that the taste of the American reading public has degen- erated, the reports submitted by libraries as to the kind of books now most in demand may cause them to change their minds. In attempting to gauge, from an analysis of . library circulation, the literary likes and dis- likes of the people, however, consideration must be given to the fact that the libraries as 2 rule exclude from their shelves un- worthy publications and those which, if not i meretricious, are at least hardly downright deserving of being classed as good literature. Not 2 few books are published and read / But if the circulation of the libraries not an infallible index to the tastes of the reading public, it indicates roughly what is desired. And it is encouraging to note that there has been an increase in the demand for bookes that are not intended merely to en- tertain, Biography is steadily increasing in popu- larity throughout the country, Everywhere readers are calling for books dealing with radio and other forms of applied science. Books relating to psycho-analysis and voca- tional guidance are called for frequently. Works treating of the fine arts are also much read, probably as a result of the increasing attention that the newspapers are giving to music and exhibitions of paintings, Little is said in the library reports, however, con- cerning poetry, Notwithstanding a large production of verses, poetry in this age seems to be languishing. At any rate it is difficult to conceive of any publisher being willing nowadays to pay for a volume of poems, say $40,000, the sum that Thomas Moore asked for and received for "Lalla Rookh," And there probably is no contem. porary poet that comes near to equalling the income of approximately $25,000 a year that Tennyson received for many years from his poems, A Chicago bookseller thinks "the age of the novel" is passing, The movies are possib- ly imparing the demand for fiction; but it is doubtful, It is not desirable that people should cease to read novels, but it is gratifying that they are giving more attention than formerly to literature that is not purely recreational, DISHONEST ADVERTISING Unscrupulous advertising received a body- blow in Ottawa the other day when a mer- chant who had advertised a "manufacturers' bankrupt sale of $75,000 stock high-grade knitted wear, bought at a very low rate on the dollar" was successfully prosecuted by the Retail Merchants' Association for false ad- vertising, Evidence which was adduced showed that the goods thus offered for sale were not the products of manufacturers in bankruptcy and that their value, instead of being $75,000, was not more than $7,000, By launching this prosecution the Retail Merchants' Association has unquestionably rendered a valuable service, not only to its members but to the public at large, While there are undoubtedly a large number of sales of bankrupt stock that are perfectly legitimate, there are many others so adver- tised and conducted for the sole purpose of deceiving the public and making a clean-up at the expense of merchants who are en- deavoring to conduct their businesses in an honest manner, Further attention by the authorities to this questionable method of doing business would be very warmly welcomed throughout the merchandizing fraternity and as warm- ly welcomed by the consuming public, which has learned to place dependence upon ad- vertising as honest and reliable, EDITORIAL NOTES How odd that automobiles should run down more people than wagons did, The wagons had tongues! In this age of bluff and bluster, it is re- freshing to meet a girl who talks about her "other frock." When a poor man gets married he knows it is for love, Cheek to cheek dancing has boosted the razor business. Popularity leaves very little time for steady thinking. Today is what we were all looking for- ward to yesterday. | Bit of Verse A FEBRUARY FRIEND ; By Jean Graham They'll tell you that in Winter-time The fairies go away-- That with the swallows they depart In brighter climes to stay. But I discovered in the woods ' One February day A kindly little ice-crowned one, With hair of silver-grey. She seemed so strange to all the scene, I asked: "Oh, are you lost? She laughed--like tinkling icicles "Oh, no--I'm Fairy Frost." She danced beneath the fir-tree, A tiny, glitttering form-- I'm dancing every afternoon, To keep my heart guite warm." Telegram A kindergarten teacher, who was obliged to leave the room for a few moments, returned just in time to see one mischievous little hacp sneaking up the aisle to- wards the front of the room. "What are you doing, James?" the teacher asked. James hesitated a moment; then he replied hopefully: "I was just coming up fromt to see if everybody was good." ---- GOOD MOTOR NEWS (Arthur Brisbane) General Motors and Henry Ford agree that this will be the hig- gest automobile year in the his. tory of. the industry. That is cheerful news for the impoverish- ed newspaper publisher, also the other kind of publisher, not im- poverished. Ford's prediction doesn't deal with his new low price car. He thinks that all fields in the motor world, high priced, medium and low priced, will break records, PIANO STILL, POPULAR (New York Evening Post) When the popularity of the ra- dio began to be manifest many persons expressed the opinion that all musical instruments would in time become obsolete, especially the plano, But the recent state ment of a piano company that all existing records in the plano business had heen broken by the sale of $108,000 worth of pianos in one day proves the contrary. The same prediction was made when the player plano and the phonograph made thelr debut, but this extraordinary one-day sale of planos indicates other- wise, ---- GOLF OR GEAR? (Manchester Guardian) There is sound common sense In the contention of Colonel! Bris- tow that the game (of golf) is becoming overburdened with im- pedimenta, The crack tends more and more to make his impressive round attended by a caddie who groans under a pantechnicon load of variegated irons. The duffer follows the ecrack's example in the hope, usually vain, that by multiplying his clubs he will minimize his handicap. Col, Bris- tow happily proposes to back his convictions. He offers a cup to his society for which only *five- club" players may compete. There will mo doubt he some angiished vaeillations on the first tee be- fore the accustomed losd of iron- mongery is reduced to meet this frugal limit. But it is sll to the good of the game. A PEER AND THE MODE (Liverpool Weekly Post) A peer approaching three score made this witty observation last night about the brevity of the modern skirt: "When JI was & young man. we were often fas- cinated by the glimpse of a dainty ankle, buy no one has even been charmed by the revelation of a knee." Comment is superfluous, because the knee is the ugliest portion of human apatomy; but in defence of the modern skirt I ventured to admire the dainty shapeliness of many a revealed leg. "Granted rearftily," retorted the peer, "but only some inches below the knee. Now at s mod- este's in Paris the other day, my wife of all people was shown a frock worn by a midinette which was two inches above the knee." I reminded him that conclave the French fashion-mak bad just by a majority, censured this innovation. But," he ted, "today Highland . gr Ly girls are wear BILLY SUNDAY'S IDEA (The Argonaut) Billy Sunday has had an ele gant idea. "When I die," he said at & revival meeting in St. Louis last Sunday, "I want my wife to send for a tapner and have me skipped. Then I want drums made of my old bide and I want men to 80 out on the streets of this country pounding those drums, I want my wife to tell everyone: Billy Sunday lves to give the devil the best run he can for his money."" We bow before the grandeur of the notion, the sim- ple dignity of it. We sre envious of the glory it will give Mr. Sun- dey in the eyes of his gods. He could mot possibly A But now "the erican" calmly steps the news that the follow such a I Chinese 1 EE H 4 h i] & L 3 : i if ih FeiE i g, k 2: i & gE 8 i fi § on the day exactly midway in the thirty-five days from March 22 ta April 25 on any Sunday in which it can possibly occur, The latest previous year of this coin- cldence: was 1917, It was in the early morning of Good Friday in that fateful year that the House of Representatives passed the reso- lution previously adopted by the Senate recognizing the state of war thrust upon the United States by the Imperial German Govern- ment, the President signing it on the afternoon of the same day. Previous to 1917 this syn- chronism did nog oceur in fifty- seven years; as the calendar stands it will not again befall un- til 2007, Perhaps the calendar will have been reformed by that time; "Old Style" wi'l refer ta the Gregorian system, not 0 the Jullan system, as ly be expected to hold out against any change, as Great Britain did two centuries ago, and Russia did down to our own time. SIGHT-SEEING IN RUSSIA (From the Chicago Dahy News) Winter snows have halted the sight-seeing trips in Russia of shepherded guests imported from the United States, Consequently reports of their marvelous discov- erles may have ceased until next summer. The so-called reports on Russia with which the American people have been regaled have followed a set formula. A group of tourists defines itself as a delegation and each selects an impressive name. Each report dignifies itself either by starting out with the declara- tion that Russia is a land of mys- tery or by asserting that all in- formation which has come from that country in recent years is in- correct or maliciously misleading. It explains that the particmiar group then and there reporting has made an intensive study of condi- tions in Russia. That study usu- ally consists of two or three weeks of hectic sight-seeing and attend- ance of official audiences in Mos. cow, The tenth anniversary of the soviet government last fall brought an influx of invited guests and a deluge of reports followed their return to the United States, The soviet government paid the expenses of the persons so report- ing. The country had been burn- ished for the o:casion. The streets were cleared of homeless children, beggars, thieves and immoral wo- men. The visitors came, saw and passed indignant resolutions de- nouncing reports that ill conditions existed in Russia. Some visitors pever even saw a drunkard--a miracle in -a country where 40 per cent. vodka and 50 per cent brandy can be purchased in drug stores. The guests have departed from Russia, the model villages of the tenth anniversary have been fold- ed up, the little ragamuftins, the beggars, the pickpockets and the immoral women again are adding their picturesqueness and squalor to the streets of Moscow. The tourists who make glowing reports on Russia presumably are sincere so far as their knowledge goes. But their [hformation Is not extensive. While assuming that these so-called delegations are, sincere, one should not overlook the fact that the soviet govern- ment paid thelr expenses, guided them, entertained them and show- ed them what it wanted them to see. Like Little Tommy Tucker, who sang for his supper, the tour- ists realize that the tune they sing should be appreciative of the host. Crisp Comment Marriage is the only life sent- ence that is susvended by bad be- havior.--Louisville Times, When the average husband rises and asserts himself, the chances are that he gets his own break- fast.--Judge. Some drinks play havoc in an empty stomach, and some {ideas act that way in an empty head.-- Chicago Journal. You wouldn't be any with double your salary. those who have double your sal- ary.--Quebec Chronicle-Telegraph. Cosgrave promises not does. Some nation may confident- , (Copyright) As it has been discovered that a great many of our heart cases of middle age can be traced to child- hood illnesses, I speak often about the necessity of keeping youngsters in bed for a few days after the temperature and pulse are nor- mal. Unfortunatly some damage some- times is done to the heart, and the parents are naturally so careful that the youngster is not allowed to do anything for himself, even go messages, and play is absolute- ly forbidden. Now, I have pointed out before that not allowing the child to play 's a big mistake, because the only vay the heart muscle can get strong is by exercise, because the strong is by exercise, by play. However, there is another point that is overlooked, and that is the mental, and I might say also the moral, effect upon the youngster | who is not allowed to play. You can readily see that If he is not made to go messages, to do some of the chores about the home. he is going to lean upon the other members of the family, and thus At will be hard to prevent him from becoming selfish. This is why play is so beneficial. Fach youngster has to go "it, has Hot meals without work ell |< Help the whole family to better health Save yourself time and trouble Serve it with hot milk * MADE AT NIAGARA FALLS « and also how he will size himself up. He will begin to feel that the other youngsters are stronger phy- sically, are more self reliant, and a feeling of "inferiority" is bound to creep into his mental and moral makeup, He is thus not only handicapped as a boy, but this de- pendence on others, this "inferior- ity complex", may become perma- nent, unless the parents wake up in time to see the result of their extreme "grefulness", and send the youngster out to play games with others. So it is for physical reasons alone that supervised play is do- ing such a real work in the cum- munity, Felt Bros. 7h LEADING JEWELERS Betablished 1886 12 Simcoe St. South PHONE 22 For Your Drug Needs THOMPSON'S 10 Simcoe St. 8. We Deliver w-- to be "in the field", in b | and do other things in these games that make him sink his own inter- est or desires for the benefit of the team, If a youngster in the excitement of a game, when he is worked up to the highest pitch, and anxious for his own satisfaction to play the ball or puck, yet unselfishly pass- es it to a team mate, real progress has been made toward the devel opment of unselfishness of charac- ter, Also, when a youngster is kept out of a game, is not allowed to play, you can readily see how other youngsters will size him up, Phone 203 Stosie-ForLONG &© Office. Rererd Build AND WELLINGTON STS TORONTO 8. F. EVERSON, Local Manager Private Wire System 11 King Street East, Oshawa -- Above C.P.R, Office Phones 143 and 144 GRAIN To Mr. Farmer-- We will trade FEED PEAS for OATS, pound for pound HOGG & LYTLE EE 54 Church St. -- Do You Own Your Own King St. West--Fifty feet by depth over two hundred adjoining new and attractive business premises Price moderate. Mechanic St.--Eighty-five feet by two hundred and twelye. Fifty dol- lars per foot for quick sale. CARTER'S Real Estate or phone 1380 AUCTIONEER 28 King St, E.--{'orner Celins Phope 205 a Ra J a New 7-Room Brick Li i $4,000, $500 cash $3,700. | List your property with us | for prompt service.

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