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PAGE FOUR EE -- The @shawva Baily Times THE OSHAWA DAILY REFORMER (Established 1870) nu {independent ergo gubtaned every wn A Tei olin, 4 Sh Led ro og fos me te a of io SUBSCRIPTION RATES Delivered by carrier: 100 & week. By mafl: fa the Counties of Ontario, Durham and Northumberland, 00 a year; elsewhere in Canada, $4.00 a year; ted States, $5.00 a year, Joranre OFFICE, 407 Bond 6 Temperance Street, Telephone Adelaide 0107, "b Tresidder, representative, REPRESENTATIVES IN USa Powers and Stone, Inc, New York and Chicago TUESDAY, APRIL 38, 1928 =e ADVERTSING--ITS WORTH RR a Every little three-line item you read has turned the wheels of some great factory. Every time you see a cut price the number of gray hairs in the world has been in- creased, Many an advertisement is planned a year before it ever finds its way into print, One advertisement in Philadelphia a-few years ago opened up the copper mines in Colorado six months before it ever appeared, A thous- and miners began digging copper on a con- tract of brass beds that were going to be made that were going to be advertised, You see perhaps some piece of muslin wear advertised whose trimming is pretty, or some gown whose design is elegant. The chances are that a hundred styles were dis- carded or changed to get this one for you. And all the while the buyer of your favorite store was picking and choosing he had you in mind, He was building the advertisement that would catch your eye and please your fancy and your pocketbook, If you had been there you would have heard him telling the manufacturer: "My customers are particular, They must have the best that there is at the lowest price that can be made. You've got to give me something better than you give to anyone else." Every one of these buyers is fighting for you, and it is up to you to show your loyalty to them, The store that advertises to trick its cus- tomers is almost a relic in this present day, Many a time you find a bargain that turns out better than the advertisement claimed it to be, and you think somebody, somewhere, has made a mistake, But there was no mis- take, It was put there purposely to win your confidence, Every ounce of human ingenuity is brought to bear upon the advertising of the present day, To write the real story of a single item would be to write a chapter in the history of commerce, These merchants who have figured on costs till their eyes gave out; these buyers who have studied every angle of their work, are trying to tell you through their adver- tising just what they have done for you. And the least you can do is to read what they have to say, The report of all their efforts is in this. vaper today. The advertising news to you hould be interesting news after this, WHY NOT TRY THIS In some ancient languages the word for a stranger became the word meaning an enemy, The man who lived in the next val- ley, or beyond the forest or on the other side of the river might be a bad fellow, a potential foe, Science has helped men to get acquainted. Fast steamships, railways, motor cars, air- planes, telegraph, telephone and wireless are bringing men together and teaching one peo- ple the good qualities of another. Science is teaching men that they have enemies without fighting each other. The whole human race is beset constantly by myriads of foes, Even in the old fighting days men who weren't friends, finding themselves attack- ed by 8 common adversary, joined cause. Maybe in this way science can bring nations together and stop meaningless quarrels. How much better for Germans and French- men and Italians and Englishmen and Ameri- cans to devote their fighting energies to ex- terminating the germs that cause tuber- culosis and cancer and infantile paralysis. Most of these foes are strangers, We know little about them and we guess that there may be many others of their kind, equally deadly, that we know nothing of at all save by their destructive work. Dr. Bernard M. Duggar, director of the mational research department of the United (HE OSHAWA DAILY TIMES. TUESDAY, APRIL 3, 1928 _-- States department of agriculture, recently reported that he had discovered evidence of a world of organisms so infinitesimal that they cannot be seen even by the best mic- roscope ever made, In such fields of research lie the secrets of life and the secrets of disease, decay and death, It is time intelligent men learned not to plan death and destruction. How much. more worthy to plan defense of life and the means to make life more worth while, LAUGHING AT DANGER That man is a venturesome, daring and courageous being witness him as he runs the gamut of daily life. It is a trait that comes to him naturally, instinctively. He needs no provocation to urge him to deeds of daring nor can he be deterred by the cauti- ous fears of the timid members of the spe- cies, It is known that all animals experience the sensation of fear and that all fear is based on a premonition of bodily harm or death, but, although this sensation is strongest in man, man is most prone to court it, In spite of thousands of fatalities annual- ly men, women and children daily climb perilous crags, tempt the deeps in flimsy craft, take to the air, participate in danger- ous sports, speed in automobiles and other- wise disport themselves as though they would laugh at death, We know that man loves life and fears death, We also know that he momentarily tosses the dice with the grim reaper and thinks nothing of the experience, The only explanation for this seeming paradox is the fact that the spark of eternal hope is strong- er in the human mind than either his fear of death or his love of the risk that thrills, Sometimes our hope leads us into disastrous over-confidence, A little caution is good for all men, THE PROMENADE A contemporary writer bewails the pass- ing of the old custom of "promenading'" on pleasant evenings, and wishes that it might be restored, There is a reason in his plea, Not so long ago, twilight in almost every community found groups of people--nice people--strolling quietly along the streets, stopping to chat with other groups and com- bining social intercourse, mild after-dinner exercise and enjoyment of the best part of the day in a fashion as inexpensive as it was charming and conducive to health and neigh- borliness. As the champion of the promen- ade points out, it is a pity that the fashion of tearing about in motor cars with little re- sult but the exhaustion of purse and nervy. ous energy has so completely superseded this calmer method of enjoyment, "Use your legs," he urges. "It is cheaper than riding and more restful of mind and body." Those who have the courage to adopt his suggestion and leave the car standing in the garage for a few nights while they promen- ade, unhonked and unhonking, in the peace- ful twilight, will find that he is right, "REAL" GHOSTS Most ghosts aren't; only a few are or the real, honest to goodness variety--according to a New York expert on apparitions, This casting of doubt on apparitions is somewhat rough on the "real" ghost and is baffling to the observer. How is one to tell the genuine from the imaginary spook? That is the ques- tion. On such occasions, it's a bold visitee that is inquisitive, Besides, would it be courteous or hospi- able for one honored by a visit of some ghostly apparition to question its reality? Isn't it a case in which, for the average man, seeing' would be believing and every "hant" would be apt to be credited with being the real thing? EDITORIAL NOTES Women marry at face value. Some fast friends are too fast, Men who sleep on the job never get up. Haste makes waste, and speed costs lives, Ho movie is 2: Wad 2e the name it ie give, Bedtime story: I'll get my lessons in the morning. The work of stabilizing industry and busi- ness would make more headway if others ; would act first. The public wants a man to think well of himself, but it becomes mightily bored when he begins to voice his thoughts. Possibly oratory is no longer effective be- cause, as they say, to teach a dog anything you must know more than the dog. What Others CORRECTED (Boston Transcript) Farmer: If 1 were as lazy as you, I'd go and hang myself in my barn. Hobo: No, yon wouldn't if you were as lazy as me you wouldn't have any barn. THAT HOME WORK (The Passing Show) Doreen: "I don't understand this homework, dad; teacher told us to find the eatest common divisor." Dad: hat, haven't they found that yet? They were looking for it when I was at schooll" HIS HEALTH (America's Humor) "You say he's taking an ocean voy- age for his health? What's the mat- ter with him "Overwork, trying to earn enough money for an ocean ocean voyage." IMPORTANT (The Passing Show) A doctor says that a girl can usu- ally hear better with the right ear than the left. It just shows how necessary it is to get on the right side of a girl before before proposing. WHAT CAUSES A ACCIDENTS? (Toronto Telegraph) What causes accidents, anyway? Travelers Insurance Co. recently drew up a table of causes of acciden- tal deaths based on its own statistics. The results are interesting and infor- mative. According to this tabulation, the automobile is the chief offender, 29 per cent of all fatal accidents being caused by traffic. A close second is the home accident, which accounts for 26 per cent, Sports and recrea- tion are in third place with 20 per cent. A QUESTION FOR MEN (Montreal Star) Here is a question for men. Why do you go around with a girl, with out even dropping a hint that you are married? That is what happened to me. And I only found out last night he and married so I'll be on the war path when he speaks to me I a deceitful wretch." BABY LO'S FRIEND. Answer~I'll answer with another question. Why are girls so silly as to go around with men of whom they know absolutely nothing? You are looking for trouble when you take anyone on trust. Girls can't be too careful about the men with whom they associate. AGNES AS A PACIFIST (Ottawa, Cor., Toronto Telegram) Agnes Macphail wants peace and is prepared to fight till she gets it. And the other day she had her sword in her hand and her armour burnished. In other words she had a resolution asking that a department of Govern- ment be created to promote peace and goodwill and international under- standing. Yes, Agnes is a pacifist and so prac- tical is she that she evidently thinks doves of peace can be raised like chickens and in sufficient numbers to perch on every corner of the world. She also seems to think that everybody except perhaps herself, Reverends Bird and Woodsworth, and Henri Bourassa, is sitting up nights trying to bring about another war. She talks about. the horrors of war as if she was telling the boys who went to the front something that they had never noticed. And all she ever does is to provoke a discussion body except a few orators, PRINCE LICHNOWSKY (From the Baltimore Sun) Prince Charles Lichnowsky (who died the other day) assumed the post of German ambassador in London in CHRISY FoR JLL=ALL FOB CHRISP BEWARE -- Strive not with a man without cause, if he have done thee no harm. Envy thou not the oppressor, and choose none of his ways.--Prov, 3:30, 31. PRAYER -- Blessed are the peace-makers, for they shall be called the children of God. the fall of 1912, less than two years before the outbreak of the war. Had circumstances brought him to the Court of St. James a few years ear- lier, and had he been possessed of a little more force and determination than was the case, the course of con- temporary history might well have been very different. For Prince Lich- nowsky was one of the few men in his country's foreign services who on the eve of hostilities did everything in his power to avert disaster. That he failed was due not to lack of elev- enth hour effort, but to his inability to influence the war party in the Wilhelmstrausse. A question which is not merely of academic interest today is w hether the futility of Prince Lichnowsky in July, 1914, was not primarily due to an easy-going disposition of which the war _. in Berlin were well FAT EMMA A new, delightful he Sc walnuts and bit. ter-sweet choco- late, divinity fudge, aware. Shortly before he went to London the diplomat told an editor of the Paris Figaro that "of course it is the trade oi (German) military men to plan war and to think of it. But it is one thing to prepare for the conflict and quite another to at- tempt to force a struggle of this kind upon the people." Able to see the danger in German militarism, Lichnowsky was yet un- able, or unwilling, to draw the logical al conclusion from his insight. Himsel devoted to peace and European con- cord, he was always weakly subor- dinate to the home party. oh was one of the first to bring home the lesson that compromise with militar- ism is always a victory for militarism. WHEN THE QUEEN RETURNS (Liverpool Weekly Post) What will be the fate of this Afghan Queen Surayya on her re- turn to Kabul? Is she to be per- mitted to lead an open European life or will she have to return to the imprisonment of purdah? When 1 was in India at the Durbar of 1911 one of the maharanees from the South told Lady Bute that on her return to her own State she would have bitterly to explate having her temporary emancipa- tion. After prolonged fasting and prayer, she said she would have to go for at least one day barefooted and in rags to the temple, there to undergo any humiliations the priests might put on her. The au- tocracy of the Ameer is not Ilke- ly to permit such an experience to await Queen Surayya; but in the other case the Maharajah, who was devoted to his wife was un- able to withstand the despotism of his own priests. chocolate bare J a---------- A Policy You Can Afford The "Ideal" Policy is one of the most interesting policies issued, If you are a healthy male under 45 years of age you can get a $2,500 policy without medical examination. And the premiums are low and limited in number--allowing a man to buy his insurance when at the height of his earning power, EXCELSIOR LIFE sown HEAD OFFICE, EXCELSIOR LIFE BLDG., TORONTO --_-- MAIL THIS TODAY mum H, A. MacDONALD . District Manager Osha INSURANCE wa, Ont, Send me full information about your "IDEAL" Pulicy. My age is trp News. TITEL, Address. REE DORIS TALKS (Buffalo Courier-Express) things, the gov: | of that taxi-driver, NEW ISSUE $9,000,000 United Fuel Investments, Limited (Dominion Charter) 6% Cumulative Preferred Stock (With Common Stock Bonus) TO CONTROL THROUGH STOCK OWNERSHIP Hamilton By-Product Coke Ovens, Limited United Gas & Fuel Company of Hamilton, Limited Common Stock ( This Stock (shares of $100 par value) is to be fully paid and non-assessable. cumulative preferential cash dividends at the rate of 6% by cheque at par at any branch in Canada of The call in whole or in part on any dividend date at the option of the Company at $110 per share and accrued Preferred as to dividends and assets, and entitled 0 r annum, payable quarterly 3, January, Mi. July and October) nadian Bank of Co mmerce. Redeemable by purchase or by dividend on 60 days' prior notice. Transfer Agent: National Trust Company, Limited, Toronto and Montreal, to and Montreal Registrar: The C dian Bank of C. ce, T CAPITALIZATION (Upon completion of present financing) 6% Cumulative Preferred Stock ($100 par value) this issue Shares of no par value) der the Companies Act Authorized "250,000 shares Outstanding $9,000,000 100,000 shares The following informtion has been summarized from the letter written us by Mr, A. T. Leavitt, who is to be Managing Director of United Fuel Investments, Limited: THE COMPANY AND ITS BUSINESS--United Fuel I nvest- ments, Limited, is being incorporated un of the Dominion of Canada for the purpose of acquiring interests in public utility and other enterprises. It will now acquire. sub- stantially all the share capital o Hamilton By-Product Coke during the past year the gas company was not able to take on any additional domestic gas consumers and had no industrial users, due to inadequate supply. The correction of this condition by enlargement of the coke plant which has a contract wi ith the gas company for J its supply, will increase the business of both com- oductive and effi- | ernment of Canada may be sorry {that it did not let her hang along After Doris McDonald says a few {with her companion in the murder more revealing that spoils the entire day for every- | Ovens, Limited, and over 90% of the share capital of United Gas & Fuel Company of Hamilton, Limited, Hamilton By-Product Coke Ovens, Limited, commenced in 1924 the manufacture of coke and the recovery of the ucts resulting from the coking of coal by modern me including gas, sulphate of ammonia, tar and motor benzol. This Company was the first in Canada to undertake the manufac- ture of domestic fuel to supplant foreign anthracite. It owns a modern by-product coke oven plant strategically located on a 35-acre site within the city limits, The original installation of the Company was 25 ovens, and the demand for the company's products--especially coke--increased so rapidly that an additional 35 ovens were installed during the past twelve months, and it is now capable of coking 1,000 tons of sl p per twenty-four hours, giving an capacity as ollows PETA 2.920.000 Imp. Gals. Litas SOIREE: 22 errr esss 9.000,000 lbs. Motor Benzo. 205520000 2r752s+ 1,000,000 gals. United Gas & Fuel Company of Hamilton, Limited, with its prede- cessor company, has been successfully eperaiing over a period of 60 years, during which time it has engaged in the distribution of gas. It owns a 6,000,000 cubic foot s holder of the most modern type, one of the largest single nly in the Dominion of Canada, and 458 miles of gas mains, through which it Sistribuiet as, both for commercia and pr tie purpedts, fhrou than 125,000 Hamilton, {Oarie, a cit h 11 wi tl 500.000 2 of ities, embraces a oy micas « supply of gas is purchased om, By-Product Coke Ovens, Limited. population of over MARKETS -- COKE AND BY-PRODUCTS -- Coke is derived from bituminous coal, as a result of treatment by grientife rs. 2 business that it has been able to suppl compan s postion marke we nasal nh cain, Er he ime veaes of che spd ht 4000000 torn other fuels imported into ly, FS sd rca] Canad a The principal b: t of a merchant coking plant is Gas, and te Ham hen Yao ics Cole Sve Time of Hams wi nt Limied, f for the purpose of distribution. The Ci RF Timken, consumes approximately 1.200.000A00 cubic fect of gas anmunlly and id ls es hat Shets is & Botential demand of 3.900. 000,000 cubic feet annually. Prior to the enlargement of the plan PRICE: 100 and scerued dividend 2 bonus of three shares of common stock, fractions Each ten shares of Preferred Stock will carry panies and allow them to operate on a more New contracts Jaeentiss signed, cient basis, of 1928 all the recently enlary distribution of gas i Ay fry] by approximately 25%. Markets for other Lok products ammonia motor benz a profitable activity, CONTROLLED COMPANIES--The tly be controlled bpp the following funded debt outstanding: -- United Gas & Fuel Company of Hamilton, L Ltd. $1,880,000 Bonds Ovens, Hamilton By-Products Is is anticipated that refi nanced for the purpose of reducing interest ASSETS --It is estimated that the pp 4, of United Fud Invetsments, Limited, $10,000,000, with a potential value greatly in o* of th amount when the full benefit of the additional St Per pl din loz. | is realized bing by the end gas capacity, will increase the including tar, sulphate of ol, are all well established and represent which will ET, Tova: hich wi) ves $1,690.000 Bonds $925,000 Notes part or all of these securities may be charges. have a present v; more that installation at ha Year ending December Yea nding December 3), 1922..,:: sesssnssernssss DAB) Hamilton By-Product Coke Ovens Limited, in 1927, completed construction which increased. the £ This new plant is lator err EoPIEted FoF tha sais of the Tora) sort. Results from the i gressively reflested | in eamings of the current year, t chi 1926..000000000000s0000s $671.71 of a new battery of 35 ovens, 's capacity by 1409. ements capacity will be pro- capac- i Pe tia actin lo eis csimated that he com. HA earnings of the ilable for two contr taxes and di Srna re Dan 1928, will ant co 31,083,025" The earnings as above set out for a full year's opera- the enlarged plant, are estimated tion of are 1,301,525 Th aston re Limi, Tors Fly available len, Afisr Seiesiation Sd iicome tsi os sm Preferred Dividend on this issue. . The above earnings should be increased by the addition of new coke ovens, the construction of which is contempla early date. 20 be adjueccd o¢ $29 per share. Orders may be telegraphed or telephoned at our expense. These shares are offered when, as and if issued and ved by us and subject to gllot Dividends i the Corporation and the issue of these shares will accrue from April I, 1928. The org passed upon by Messrs. yr dad poly Anglin and Cassels, Toronto 14 is expected thas interim share certificates will be ready for delisery on or about April 10, 1928. MONTREAL OFFICE AB9 St. James Street The statements herein have been accepted by us as accurate but ace in no event to be construed as representations by us. E.R. WOOD, President Head Office : 26 King Street East TORONTO 2 to United Fuel Invest- SS Tol ya's operaion of prrsrreriine $540,000 ted at an on the Ector' Shares will LONDON, ENG. OFFICE Bo. 6 Austin Friars