: == ie | SS aa ODERN ADVERTISING is something more - than so much space in a newspaper, so many columns wide and so many inches deep. It is some- thing more than a mass of words surrounded by a bor- der to distinguish it from other advertisements or reading matter on the same page. Modern advertising is real news of merchandise or service, conveyed in attractive form through the medium of a trustworthy newspaper to the homes of the people. Ideas play a large part in modern advertising and it is in this Jeong that The Oshawa Daily Times' advertising staff is particu- larly well equipped to assist advertisers. eb die Shag TIM g TI ha : Whether a single advertisement or an extensive ca paign is required, we are glad to advise and assist in the preparation of the copy, selection of illustrations and scheduling of them to secure the The Oshawa DAILY TIMES Serving Oshawa Since 1871