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Be A I ---- Paper Changed Its Name From Reformer to Times First of July Year Ago: SHAWA'S daily newspaper has just entered its second year 3 under its present name, "The "Oshawa Daily Times." That name was adopted on July Ast last year and announcement of the change was made in the special 92-page Jubilee Number of the paper issued on June 30th, The first issue of the paper under the new name was published on July 4th, following the extended holiday in connection with the celebration of the Diamond Jubilee of Confederation. trary, the new name is intended to represent more correctly the policy that has prevailed for the past ten years during. which time The Refor- mer has been independent litical party,: The publishers have elt for some time that a name hav- ing a distinctly political significance was not appropriate for a mewspa- per that was seeking to oy both po- litical parties equally fair and im- partial treatment, The new name will, it is hoped, completely remove the ambiguity which has existed. Reasons For Cheice "Perhaps our readers may be in- terested in knowing some of the reasons that dictated the choice of the name 'Times.' "One of the main considerations was the fact that no other Rewsha: per in the Province of Ontario, that maintains a general news service with membership in The Canadian Press is publishing under the name selected. Several Ontario newspa- pers of the highest standing use the word "Times' 'as a part of their of any |f THE OSHAWA DAILY TIMES, SATURDAY, JULY 7, 1928 Times, These two papers, one Eng- lish, and other American, can be well called the greatest newspapers in the world, wicking an incalculable influ- ence upon the earth's unwritten al- hance of English-speaking peoples. An Appropriate Occasion "Events themselves have provided the: opportunity for making the I change. It was thought fit- ting that the last issue of the his- 8 wa paper, known since 871 as The Reformer should be a dium local history em- with pictures of the citi- zens and scenes of other years when ew dr d of the splendid future which lay before that smiling, loyal and hopeful Town of Oshawa. "By request of "the Canadian Ju- bilee Committee, the Mundy Print- ing Company, Limited, will not pub- lish a newspaper 'either on Friday or Saturday. With Sunday, this will give three days in which Osh- awa's news and views, as in its pio- neer days, must be transmitted by word of mouth. Such a lengthy and general cessation of publication is without known precedent amongst Canada's daily newspapers. "It will be then, a sort of pause, a halt for reflection between epochs. A greatly solemn period of Cana- dian history has drawn to its close. Sixty years have elapsed since the Fathers of Confederation sealed the lasting bonds of Provincial Unity, The future begins, in'a very drama- tic sense on Monday, And on that day, at the beginning of a new epoch, The Oshawa Daily Times suc- cessor to The Reformer, publishes its first number, ive Policies "The Times will embody, as the Relomer did, the independent and Pr © icles of its publish- ers. Additions to the plant, now nearing completion, will give greatly increased and much more efficient ublishing service, The Oshawa Daily Times, when new presses are installed, will in its make-up and size be comparable to newspapers published in larger cities. "The new name, of course, makes no change in the position of pre- sent subscribers to The Reformer. Those that received the Jubilee Edi- tion of The Reformer by carrier or first issue of the Oshawa Daily by mail will, on Monday, receive the Times, exactly as if the title had not been changed. "The Times, then, comes into being under the most happy auspices, in a land blessed with boundless re- sources and growing prosperity. It will look back to the past with rev- erence, but without bitterness; and it will look to the future with the clear-eyed vision of this great young land before which dazzling vistas of opportunity are opening, who: greatness, indeed, is from 'Sea 10 Sea, and from the Rivers unto the End of the Earth.'" --- TWO VIEWS OF JOB PRINTING STOCK ROOMS of interest to put on record the feasons that determined the publish- 8, after very careful consideration, $0 discard the old name "Reformer" that had served the paper for over half 8 century and adopt a new name in Its place. 'While it was with some real heart-burnings that the old name was dropped, the publishers felt that the name "Reformer" was no longer suited to a newspaper serving the entire community--without regard to political differences--in a growing City like Oshawa. As a matter of record in this special number we are reprinting herewith the article that appeared in the Jubi- lee Number last year in connection with the change of name. This ar- ticle gives in detail the reasons which rompted the change and is as fol- ws: "The change of name does not in- dicate any change whatever in the policy of the paper. On the con- f In an, issye of this kind it may he title--The St. Thomas Times Jour- nal and the Owen Sound Sun-Times, for example, But these names, as their arrangement suggests, are the outcome of amalgamation eof two newspapers, ; "It was also thought that the name "Times," was especially suitable as a newspaper title in a city like Osh- awa, where it appears likely that for many years to come, events will be occurring in rapid succession which the newspaper will be called upon to record, Thus its editions will be like a series of sensitive photograph plates upon which the current events leave definite record --a record of 'The Times, "Another consideration which help- ed the publishers in selecting a new name: is the fact that, the word "Times, is synonymous with * all that is best in journalism. The Lon- don Times, for instance, known af- fectionately around the world as "The Thunderer'; and the New York Do You Carry Enough Fire Insurance on Your Property or Contents ? --THINK IT OVER! - Po 295 Corner King and Celina Sts, Naturally a large portion of ~ Fire Insurance on the "Times" Building was furnished by "Lycett" kinds of printing paper, envelopes, of book 4 forms whi ¥ : The Times Job Printing Department carries a heavy stock of all cards, etc. Upper view shows main' stock room which is located on top floor. Lower picture shows corner sper stock room in basement where paper is stored on plats ich are readily moved about with a lift truck, DICTAPHONE IS MODERN AID T0 'BUSINESS OFFICE Reproduces Human Voice-- Conserves Time and Effort The Dictaphone of today has been greatly improved over models used years ago, as reproduction, dependa- bility, and simplicity of operation have been exemplified in the pew model machine, A great many executives have al- ways looked at The Dictaphone as merely a letter writing machine or a means of recording routine letters on the part of some correspondent or dict, in the organization, whos had a volume of work, and where this work could be ground out by some typist. During the last few hours, kowever, the old ideas have been dis- curded, and the value of The Dicta- phone to the business executive is not as a mere mechanical steno- giapher, but as an ideal amanuensis at his beck and call any hour of the night or day, as by simply picking up | a speaking tube, pressing a button his. thoughts are automatically re- corded on a wax cylinder and then, in turn, transmitted to his secretary with greater case and despatch than could - ever be accomplished, as for instance there are times during a conference it is not always advisable for a stenographer or secretagy to sit in, and yet when a decision has been arrived at,' on matters of policy, the chairman or secretary of the pass on instructions to associates-- then and there--without any chance of these instructions or decisions be- ing misconstrued or forgotten, With the advent of The Dictaphone in color, there is an impressive value for an executive to have one of these machines on his desk as it shows to his business associates that he takes advantage of his time efficiency and to enable him to do more work in a shorter space of time. That work may be instructions to his secretary, about appointments, or the follow-up of detail, instructions to his staff, minutes of conferences, recording of ideas for future reference, a means of conserving his own time and an instrument of management at his elbow night or day in the office, or even at home in his library, and to the executive who travels, service is now rendered by the loan of a ma- chine placed in his hotel room where- by he can keep his work up to date, mail the cylinders back to his office, or have them transcribed locally, in- stead of coming back to a desk piled high with work, 50% of it is done by himself in his hotel room, while out of the city. His secretary's time is then of more value, she is more useful to him by baving more time to become a real valuable assistant, earn more money and decrease the cost of letters writ- ten as one sccretary paid a reason- able salary, using The Dictaphone, js more valuable to the business execu- tive than two girls paid a small salary and more unnecessary equipment, in- cluding office space which can be transferred to other departments, or eliminated entirely. In general, The Dictaphone today is a work organizer for everyone from the President to the smallest correspondence clerk. The weatherman seems to be meeting, can immediately pick up the speaking tube and in the hearing of all record the necessary minuteg and mixing up his offerings, just like a star baseball pitcher. -- Guelph | Mercury. # if It Is Made of Paper-We Have It IB Het R. 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