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"THE OSHAWA DAILY TIMES, SATURDAY, MARCH 16, 1929 AN AERIAL VIEW OF A GREAT FACTORY The upper picture shows how the Walkerville, Ontario, plant of the General Motors of Canada, Limited, looks. from an aeroplane in which H. H. Henchel, general sales manager, was taking a survey of the plant. The lower picture is of Mr. Henchel and the pilot of the plane, ° TRUCK PRODUCTION ON LARGE SCALE General Motors Plant at Walkerville Is Going Ahead Rapidly Walkerville, Mar. 16.--Produc- tion 'of General Motors trucks and coaches is' now in progress on an extensive scale in the plant here of the Truck Division of General Mo- tors of Canada, Limited, according to an announcement just made by H. H. Henchel, General Sales Man- ager. Truck and coach bodies are being , constructed in the big plant, which ' was daken over only a few months 280 when the business was moved here from Oshawa. The new plant is housed in two large. buildings, with several smal- ler ones adjoining, the whole being planned to allow for future expan- sion. At one side is a large test track, where trucks are tested over a measured course, 800 Men Employed Approximately 800 men are now being employed at the plant in the truck and coach division, and this is expected to be increased consid- erably In the next few weeks. The management of the Walker- ville plant of the General Motors of Canada, Limited, declare it to be one of the most complete and modern truck and body plants in the entire Dominion, The truck bo- dies are made of combination steel and wood construction so as to stand the stress and twist to which all trucks are subjected to unaer road conditions. Only the finest of wood, which goes through the most rigid of tests, is finally selected. Then, when the truck is completed and ready for. delivery, it is sub- jected to another rigid and com- plete test. : Growing Trade 'The business of the truck divi- sion of General Motors of Canada is growing rapidly," said Mr. Hen- chel, in discussing the company's plant, "We have laid out an ex- tensive program and are well pre- pared for future expansion. We shall centre the truck and coach businessthere in Walkerville, where we are thoroughly equipped to build the entire truck or coach." WHIPPET'S ROOMY BODY The new Superior Whippet Four Sedan, introduced by the Willys-Ov- erland Sales Company, is regarded one of the most popular priced se- dans now before the public. It is marked by longer and roomier bo- dies, presenting an entirely new de- sign. The wheel-base has been mater- ially increased. and its speed and power performance shows a distinct improvement over the previous mo- del, A feature of the new Whippet line is the employment of the new "Finger-Tip Control" which places at the finger tips of the driver, through means of a button in the center of the steering wheel, control of all the functions of starting the engine, operating the lights and sounding the horn without changing the driving position, ROY KERBY General Manager of the Durant Mo- tors, Limited. RT History of the development of the motor vehicle and history of the de- velopment of the road walk hand in hand. Obviously, one depends on the other, Without roads, the auto- mobile would be useless: without the automobile, the roads would lose their capacity for service. It is natural, and striking, that the development of highways has followed closely the .expansion of automotive vehicle production, Twenty years ago, the total annual production of cars and trucks was about 65,000 and the total registra- tion of both was well below 200,000 --Iless than one percent of the pre- sent registration totals," Improved roads, in the real meaning of the term, were lacking. Expansion of highways of type suitable to carry automotive traffic has been only par- tially commensurate with the in- crease in motor vehicle output. First Ideas When the first . automobile was built, the chief consideration was that they should run at all, They were unfitted to cope with road con- ditions as they existed in the early days and one of the first problems confronting the early makersiwas to produce a car that would get through that the roads imposed upon the ve- hicle. Two types developed, the light passenger car, copied very largely from the buggy, and the heavier car, patterned in some measure after the road wagon in use by the farmer. The comparatively weak power plants of the early days were only gradually increased in strength, as bigger and more resistant vehicles were built, to fight the roads, Larger cars needed more power, to force them through the imperfect high- ways. Now that the need for fighting strength has largely been eliminated, the greater roominess and comfort of the larger type body have persist- ed, even in the lowest priced cars of today. Deep road ruts and the presence of rocks that projected well above the normal surface of the highways--so called--of the late 1900's called for a high-swung vehicle, in order that needed road clearance might be pro- vided, And uneven road surfaces, with their bumps and drops, made head clearance essential if the driver and passengers were to complete a trip alive. Superior Springs Smoothing out the roads and mak- ing it at least reasonably certain that they could be traveled on at all sea- sons is responsible for the modern type of low-hung chassis and the lessened head room. The introduc- tion of types of springs vastly super- for to the old type of buggy springs and the general use®of some means of absorbing road shocks have made the low-roofed car possible. As the roads have been improved and their use made possible at every season of the year, the closed car has reached its present popularity. Its proportions, important above every- the mud and withstand the strains | Survey of the New Cars Shows Roomier Bodies 'And More Riding Comfort largely the result of improved road conditions. Engine strength, once an essential to making progress at all, at any speed, has, been utilized to deliver greater speed. And this, in turn, has been made useful by the present ability to traverse the continent. Cars run fuster than formerly, be- cause the roads permit greater speed and modern design has been devel: oped to provide comfort that ap- proaches luxury and safety in driv- ing. The 1929 Cars Survey of the 1929 cars shows that they are generally longer -- giving better riding qualities--wider, for greater passenger capacity with com- fort, and larger. On an average, they are also considerably heavier than the 1926 lines, by approximate- ly 200 pounds. This additional weight is partly in the larger bodies and partly in the more strongly constructed chassis. With increased speed has come the necessity for ab- solute assurance of proper brake functioning. This, in turn, has brought about requirements of structural strengt in both body and chassis that are higher than they used to be. Strains on the vehicle as a whole, resulting from quick 'stop from high speed, ave 'heavier than ever, and the en- gineer and the body designer have had to meet our requirements, The universal adoption of four wheel brakes, and the demands made on them, have created new problems for the automotive engineer. It is to their credit that practically every modern motor vehicle is equipped with sure-acting and reliable brakes. Engine Design Progress in engine design has re- sulted in generally larger sizes, though the increase in size is not really comparable to the increase in the weight of the vehicle itself, Bet- ter fuels 'and better utilization of them have improved the power, ac- celeration, speed and the ability to negotiate steep grades of the mod- ern cars and trucks. There has been matreial advance in the design of the combustion chamber; parting of valves is better; manifolding has been improved, The result has been to deliver more power available for speed. Ignition has been made more reliable and there has been additional wear-resisting built into the moving parts of the car. | A better understanding of gear ratios has resulted in improved en- gine performance and more nearly a 'scientific selection of tire sizes for the individual car has been of marked benefit. The average car of today will deliver more miles and de- liver them more rapidly and with greater comfort and freedom from trouble than its older brothers. Miles and not months are:the determining factor of a car's real age. Appearance, of course, is of the highest consideration, but the solid qualities of reliability, long life and economy of operation and upkeep must underlie appearance if the car is to give satisfaction to the man thing else to a pleasing design, are who pays for. it. Goodyear Tires ALL-WEATHER TIRE SHOP ROY WILLMOT 11 Celina Strect Phone 2462 DONT BUY ANOTHER TIRE until you have made the tire cord test --at your Goodyear Dealers Ontario Motor Sales FOR GOODYEAR TIRES Simcoe St. 8. Phone 900 Moffatt Motor Sales "A STOCK OF GOODYEAR TIRES ALWAYS ON HAND" Simcoe St. N. Phone 915 COST $30,000,000 T0 MAKE CHANGE The New Chevrolet Six "Hail ed As Real Industrial Achievement The mew Chevrolet six cylinder car which takes the place of the four cylinder model is bound to attract attention everywhere. According to a recent statement by Alfred P. Sloan, Jr.,, General Motors president, the investment ' required for the change was approximately $30,000,000. The achievement is described in the Wall Street Journal as one of the most spectacular industrial trans- formations that has ever beensac- complished. Because the change has been worked out with efficient, clock- like precision, little has been heard of it outside the automotive industry circles. Like the smooth-running motor vehicle on the Highway: it has attracted little public attention, The complete change involved 20 Chevrolet plants alone, with 10,000, 000 square feet of floor space, and scattered in various sections of the continent. There are 11 manufactur- ing plants and 9 assembly plants from coast to coast. When. operat- ing at capacity of 6,000 cars a day this organization will handle 8,000 tons of materials a day, including 240 tons of malleable, 1,200 tons of cast iron, 800 tons of forgings, 2,500 tons of sheet metal, and many other mate- rials that go to make up the modern automobile, The cost of changing models ex- ceeded $30,000,000, Probably never before in the history of industry has such a' large total beén invested in one organization in a similarly short space of time. It was the work of super-organization to provide for its efficient expenditure, timing each operation to co-ordinate the whole in a smooth flowing stream of quantity production with minimum interrup- tion to thé company's main function of producing as many cars as it can sell efficiently and economically. | J. NORMAN THICKSON Of: the Thickson Motor Sales, Dur: ant representatives for Oshawa. FRED McDONELL Of the McDonell Service Station, representing Dodge Brothers in this city. SATURATION POINT FOR AUTOMOBILES 15 STILL DISTANT Market Will Continue to Absorb Increasing Num- ber of Cars Continued growth of the automo- bile industry may be expected for many years to come in the opinion of John N. Willys, president of the Willys-Overland Company and chair- man of the Foreign Trade Committee of the National Automobile Chamber of Commerce. Numerous factors, he declared, have combined to make the much-discussed saturation point look like a vanishing point at pre- sent. * Specifically, the Toledo manu- facturer cited the discovery that used cars could be accepted as part payment on new cars; instalment selling; removal of the excise tax; car-per-person ownership; and the recent swift expansion of sales in foreign countries, "It was all of fifteen years ago that the 'saturation point' began to be re- garded with interest and alarm," said Mr. Willys. "Each year, at automotive show time, the question of saturation comes up for discus- sion. Meanwhile, however, the mar- ket has continued to absorb more automobiles. The industry passed the 4,500,000 production mark in 1928, and has an excellent prospect of reaching 5,000,000 in 1929. When- ever the mythical saturation point seems to be near, some new impetus arrives to drive it away. "The first sales stimulant of im- portance was the discovery that used Phone 82 We Specialize In Long Distance Furniture Moving Oshawa, Ontario A-- rd a part payment on a new car and that a market existed for the used car. In the train of this discovery- came the demonstration that owners were willing to trade in their cars, even while the vehicles still possessed good transportation value, to acquire up-to-date models. This factor has had an extraordinary influence on volume. "Good roads campaigns formed an- other great aid to the growth of the automotive industry. Invariably where good roads are built, the sales of motor cars increase. To date the United States government has borne Lalf the cost of 71,000 miles of hard surfaced highways, and the States and counties, without federal aid, have constructed many thousands of miles of additional good roads. An- nual highway appropriations are likely to increase rather than de- crease, for good roads have proven themselves to be one of our most important public benefits. Instalments Cut Costs "Development of a workable fin- ancing plan for the installment buy- cars could be accepted by dealers as er, has been of untold value in en- larging the motor market. Between 50 and 60 per cent. of the cars sold in the United States are paid for in installments. I recently observed that Lord Beaverbrook of the Lon- don Daily Express is advocating wid- er use of the typical American fin- ance plan in the British Empire. Viewed in its broadest economic as- pects, installment selling effects a real economy; for, with it, volume has been increased so that prices of motor cars have been reduced to fig- ures that far offset the comparative- ly small financing costs. Export Sales Expand "Now we are entering a period of large expansion in the vast foreign markets. Few people realize that in the year just ended the manufactur- ers of American automobiles ex- ported ten times as many cars and trucks as they produced, for both domestic and foreign markets, in 1908. American quantity production methods have given this country a leadership in the automobile field that cannot be challenged. "The responsibilities entailed by this international leadership, I am happy to say, are being gravely re- garded by the directing heads of America's individual automobile manufacturing companies. Exports departments, under competent men, are backed by managing executives who, for the most part, make it a regular practice to visit foreign countries. In the development of foreign trade, the American automo. bile industry is conducting itself in a manner that is winning friends! and willing customers in all parts of the world. What 'the motor induss, try has done for America, it'can do for Europe, Asia, Africa, South Ame rica, Australia; it can conquer de- serts, turn the world's wildernesses into farms, and bring nations to a better understanding of each other." HOODS OFTEN RATTLE A disagreeable rattle can often be traced to the hood, where it rests on' its seat. Strips of rawhide or other anti-friction material should be ine stalled to prevent any squeak or' rattle. The Greatest Value In Dodge Brothers History Also see of all x wp a hA\'x¢ THE NEW DODGE SENIOR = largest, handsomest and Jinest product of Dodge Brothers craftsmanship. has the enthusiastic apiit and that sterling pet ability which invariably characterizes Dodge Brothers oars. NEYDODGE BROTHERS SIX inspired by WALTER P. CHRYSLER THE NEW Dodge Brothers Six marks the farthest advance of Dodge dependability, as well as a new and greater attainment of Walter P. Chrysler's genius. Here in one car are combined all those qualities, so long associated with these two eminent names == Chrysler --and Dodge Brothers. Much might be written of this car's new Monoe piece Body; its new beauty, new luxury, and new power; the score or more of important engineering betterments it introduces. But the marrow and substance of it all is summed upin a single sentence: Walter P. Chrysler inspired the new Dodge Brothers Six; the great Dodge Brothers organization built it. F. J. McDONNELL 265 KING St. Ww. OSHAWA 'mak FoudE magne 2a BRu fF Jdegureaggrieisons i bododdl ad Ae eus SBE