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'THE OSHAWA DAILY TIMES, SATURDAY, JUNE 15, 1929 DRIVING CONDITIONS are and sois this NEW TIRE to meet them FASTER PICK-UP NS oe 2 f RY A think of it | Compare the 1929 car with the models of yesterday. --Four wheel brakes make the short, sharp stop a possibility. --New engineering refinements provide finger-tip steering. --Responsive motors give instant pick-up which present-day . traffic demands. --Vastly improved motors allow higher sustained speeds. These improvements place greater strains -- make greater demands on tires. A new tive is here to meet these demands. The new Royal Cord, the 1929 tire for the 1929 car. i HE new Royal Cord--as modern in its own field as the most modern production of the car makers. An absolutely new tire through and through. New engineering principles, new construction, new tread. The Royal Cord has a super-strong carcass, built up ply upon ply of web fabric with no cross threads. It has extra strength where 1929 driving conditions demand it. Side-walls are strongly buttressed to resist rut and curb wear--to give still greater strength to the massive carcass. Tread is thicker, with deep-cut blocks to give greater non-skid mileage. Tread is narrower for easier steering and parking. This tread grips the road across its full surface, giving surer traction, snappier pick-up, quicker braking. In point of safety, speed, braking, steering, durability, economy, riding comfort and style, the new Royal Cord delivers the performance you must have to get the best out of your car. A DOMINION | TIKE DEPOTS NEW CONSTRUCTION + NEW TREAD + NEW MILEAGE STANDARDS |