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THE OSHAWA DAILY TIMES, JUNE 2, 1929 PAGE NINETEEN Midyear Outlook (Continued from page 20) ent greater than that for the same late in 1927; Lower Priced Car Sales Gain Computing the total passenger car roduction Bs this month at 490,000 nits, and using the estimate of May production, 540,000 cars, makes pro- duction by the United States and Can- ada for the first six months of 1929 aggregate 2,950,000 cars as compared with 2,073,849 in that period of 1928 and 1,913,524 in the first half of 1927. This production gain in 1929 has been confined to the lower price field of cars selling at wholesale for $750 and less, judging from a calcu- lation based on production figures for the first four months of this year, The percentage of gain over 1928 in the lower price class for the four months wasc 74 as compared with a decline of 12 per cent in the price class selling at wholesale from $751 to $1,000, a decrease of I per cent in the class selling at wholesale from $1,001 to $1,500 and of 8 per cent in the class selling at wholesale from $1,501 and up, Further calculations shows that production for the first four months of 1928 in the first named class was 09.8 per cent of the entire output as compared with 81.2 per cent in 1929; in the second price class, 14 per cent in 1928 as against 8.2 per cent in 1929; in the third price class, 11.2 per cent in 1928 as against 7.5 per cent in 1929, and in the fourth price class, 5 per cent in 1928 as against 3.1 per cent in 1929, Estimates of the total production for 1929 have ranged from as low as 4,750,000 to as high as 5,350,000, and a number of executives have voiced the assurance that the final figure for the year will be 5,000,000 cars or more. These officials think that only an cconomic depression of exceptional proportions. can prevent the automo- tive industry from registering the highest records in its history in 1929, The present tapering off in pro- duction is due partly to preparations being made by manufacturers to in- troduce new models, In such in- stances, efforts are being exerted to clear out the stocks of present models before the new cars are announced. Five new cars have been announced since the Chicago show in January-- the Viking, the Roosevelt, the: Mar- quette, the Ruxton and the new Studebaker Dictator. Other an- nouncements are scheduled for the next few weeks, These automobiles will lead in a procession of new cars that will stream from the various as- sembly lines in increasing numbers and set the style and mechanical trends for the firts half of 1929. Mechanically, probably the most notable innovation of the next six months will be the production of front-wheel drive cars. The Ruxton has been announced, and the debut of another front-wheel drive automo- bile has been scheduled. The latter will be made by one of the established companies in the industry, while the former is to be manufactured by the New Era Motors, Inc, at the Gard- ner plant in St. Louis and in an as yet unannounced plant in Cleveland. Entry of the front--wheel drive auto- mobile into the stock car field will be watched with considerable interest by qd 40 4 J IN YOUR OWN HOME WHEN two is company how delightful is the privacy of your own home -- a charming little house furnished with all those loving touches that you had planned--a dream come true. WE know where that home is. May we give you the complete details about our plan? Peebles & Morden 9 BOND ST. EAST all executives in the industry. Ru- mors concerning the possibilities of 12 and 1G-cylinder cars being intro- duced are not expected to material- ize within the next six months, Front Drive Permits Body Changes Probably the most outstanding changes in body design in the next six months will be seen on the new front-wheel drive cars, since their chassis construction permits the use of a different body from those ad- apted to the conventional rear-drive automobile, Recent unfortunate ex- periences of certain automobile manu- facturers in endeavoring to popular- ize unusual body designs have made executives warq about any change in that feature of a car. They all real- ize, however, the extreme importance of 'car appearance as a major sales factor, Fall business is expected to be stimulated for any manufacturer' who introduces a new model. In fact, several sales authorities were of the WLLLLLLLOOOOOOOO000000000000000000000000000000000000000000C Children's At a Glance . . . Summer Accessories! Bathing Suits Jantzen and Klingtite $3.25 to $6.00 $1.95 to $2.75 89c, Vests Silk Hosiery $1.50, Silk Undies $1.95 79¢ to $2.00 Sun Suits Bobettes and Bloomers Pyjamas and Nightgowns ... $2.00 to $5.00 Bloomer and Slip in one ....... rrr $1.98 Knitted Suits and Sport Sweaters Children's Pantie Dresses Girls' Wash Dresses, 8-14 yrs $1.59 to $2.98 Children's Organdv Hats $1.00 to $3.00 $1.98 to $4.50 89c to $1.75 $1.00 to $1.49 Girdles Gossard Wrap Arounds and $1.35 to $6.00 LAMBLE'S 9 Simcoe Street South PDOOOO0OOO000 LOLOL O000O00 opinion that the bringing out of a new model will be essential to the realization by any manufacturer of a satisfactory sales volume this fall. Re- cent examples have proved to most executives that even the manufacturer who is enjoying a high sales volume because of a popular model is come pelled by the pressure of competitive efforts to continue making unprove- ments, Sales of new models in the fall normally is expected to result wa greater accumulations of used car stocks, and this fall is not expected to prove an exception. If it is found necessary, as it may be in certain in stances, to reduce new car prices in the fall, if not sooner, to sell models that are going out of production, the used car situation doubtless will be- come ven more embarrassing to dealers, No extensive or general price cut- ting is expected by most executives, who declare that the narrow margin of profit now being realized by manu- facturers, particularly in the lower price range, will not permit it, even in the face of the more intensive coms petition that has been predicted for this fall, Members of distributor and dealer organizations of manufacturers who protect them by means of cash re- funds in the event of pricé cuts should feel more at ease in contem- plating the possibilities of price cuts, Doubtless the dealer group also ap- preciates the positive provisions that have been made in the last few months. by the manufacturers to guard its members against the re- cently increasing encroachments of new car "bootleggers." Several manu- facturers have added clauses to their contracts providing for the imposition of a cash penalty upon any distribu- tor or dealer who sells an automo- bile to a new car "bootlegger" or oversteps his territorial limits in mak- ing sales, the amount to be deter- mined by the manufacturer, in most instances, and usually equaling the sum of the commission. A number of other manufacturers are planning to add similar clauses to their deal- er contracts, largely upon the basis of the recent recommendation of the National ~ Automobile Chamber of Commerce, which has made a study of the situation, A season of enforced price cutting naturally would be ex- pected to exacerbate the "bootleg- ging" evil, and would be a testing time for any provisions directed to- ward its extirpation, In any event, economic develop- 'ments naturallywill have a determin- ing influence as to the success or fail- ure of the automobile industry in the last six months, However, only an ex- ceptional depression is likely to pre- vent the industry from establishing new all-time records in 1929, En ---------- COLUMBIA ICE-FIELD The Columbia ice-field in the Can- adian Rockies is one of the most re- markable alpine features of that great region. It is situated in Jasper Na- tional Park, Alberta, and covers an approximate area of 110 square miles. It lies upon the crest of the main Di- vide and represents the culmination of the immense snow and ice deposits which crown the crests of these ran- ges. DIATOMITE IN CANADA Diatomite is a very light, white powdery substance, composed of mic- roscopically small siliceous shells, called diatoms, and is found in the bottoms of certain lakes or in solid beds having the appearance and hard- ness of chalk, sometimes hundreds of feet thick. There are more than 100 known occurrences of this mineral in Canada, a few of which are of suffi- i cient size to be worked commercially, Notable Career of Danish Immigrant The head of Canada's largest co-operative creamery concern was an immigrant from Denmark 25 years ago. He is Mr, O, W, An- dreason, who has recently succeea~ ed to the presidency of the Saskat- chewan Co-operative Creameries, having been vice-president and assistant general manager for some years. Mr. Andreason's career in Cunada shows clearly what a youth of ambition and en- ergy can do in his chosen line in this new country, He brought with him from his native land a thor- ough grounding in sound princip- les and a full knowledge of value of co-operative work in marketing of agricultural products, Mr, Andreason came to Canada in 1903 and took a winter term in dairying at Winnipeg, after which he was appointed manager of a creamery at that city. In 1906 he started Saskatchewan's first creamery a Humboldt, and began to play a large part in the affairs of the settlers in tha distric. He was reeve of the municipal dis- trict for many years. In 1915 Mr, Andreason joined J. A, Caulder in partnership in the operation of creameries, first at Moose Jaw, then at Saskatoon, and, in 1927, whe the Caulder Creameries join- ed with the Saskatchewan Co-oper- ative Creameries under the latter name, and became the largest co- operative creamery concern in Canada, Mr. Andreason was assis- tant manager, Last year on Mr. Caulder's retirement from the pres- fdency Mr. Andreason succeeded. The concern employs now 650 people and the payroll lis $750,000, UNDERGRADUATES OBJECT TO PICTURE London, June 26.~--The Oxford undergraduates gave a far from flattering reception to John van Druten, author of the play "Young Woodley," when he went there to address the Oxford University Poetry Club. "Young Woodley," which had a long run at the Savoy Theatre, i concerned with the story of a schoolboy who falls in love with the young wife of his schoolmaster, and who finds his love is recipro- cated. The play was generally re- garded as thoroughly healthy in tone, and entirely innocent in what- ever "morale" it was intended to point. However, a section of the students at Oxford disliked the picture of schoolboy life as pre- sented in this play. Members of the Poetry Society of the Univer- sity were gathered eager to give Mr. van Druten their respectful at- tention, uproarious clamour in the quad- rangle. The noise made it impos. sible for the speaker to go on with his address. Then the electric light suddenly failed. The meme bers of the Poetry Club descended into the quadrangle and Mr, van Druten received such a reception that it was deemed desirable for him to leave as inconspicuously as possible. The secretary of the Poetry Society, in order to escape from the crowd, climbed a drain pipe, and was allowed to come down only when he promised that the Poetry Society would hold no further meetings in Lincoln Col- lege. IMMIGRANT BOY'S SUCCESS There is inspiration for the young people who come to Canada from other counries, in the accomplish- ments of Robert McKey, jr, an Irish lad of 14 who came with his family to Queen's County, New Brunswick, in the epring of 1928 under the pro- vincial govcinment's family settle- ment scheme. On his arrival in the district the boy joined the boys' and girls' swine club, and in the same season was able to take second prize for his bacon hogs at the club fair in October. The boy's ambitious attitude towards his work is characteristic of the family, which is doing very well in the dis- trict, having the added fortune of helpful neighbors who do all possible to make it pleasant for them. FOLLOWS GOOD ADVICE A striking example of the success of the 3000 British Family Scheme is instanced in the case of George Murland, of Lanarkshire, Scotland, who arrived in Edmonton recently to take up land in the Waskatenau dis- trict, along the lines of the CN.R, About two years ago, Mr. Murland's father arrived in Edmonton under this scheme, settled in the Waska- tenau disgrict and rade such a suc- cess of the venture that he advised his sen to come to Canada. The son took his father's advice and made arrangements for his family to join his father in Canada, and will now go cn the lant on a farm adjoining that occupied by the elder Murland. The newly arrived family includes Miss Murland, one boy and five girls. ------------------ FLOWIRS OF JUNE The wild rose blooms in beauty Beside the rural way, The buttercup is gleaming Throughout the gladsome day, And in the fragrant meadow Is clover, red and white-- Oh! how the flowers of June-time Bring fragrance and delight, Beside the old-time farmhouse The peony blushes red; The snowball in the garden Nods a knowing head; The rose, so soft and fragrant, Blooms modestly nearby-- What like the old-time flowers To gladden heart and eye. O sweet, sweet flowers of June- time! Your beauty brings again Memories of bygone summers-- Past. pleasures and past pain; And though your blooms are fleet- ing, They bring in very truth The essence of the summer, The spirit of our youth. Helen B. Anderson. en and Suddenly there arose an | NOW?! 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