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THE OSHAWA DAILY TIMES, SATURDAY, AUGUST 31, 1929 EERE Ea Ni ) Wf ely) ai 14; andl A TN ve A C¢ : Bae ---- EL ed ve) SS op J 7, THERE'S SAM WHITER. FLL ASK HIM IF Me's SERN » . AA STRONY --> ee § Advertisements are a guide to value ESCERTS can roughly estimate the value of a product by looking at it. More accurately, by handling and examining it. Its appearance, its texture, the "feel" and the balance of it all mean something to their trained eyes and fingers. But no person can be an expert on steel, brass, wood. leather, foodstuffs, fabrics, and all of the materials that make up a list of personal purchases. And even experts are fooled, sometimes, by concealed flaws and imperfec- tions. There is a surer index of value than the senses of sight and touch . . . knowledge of the maker's name and for what it stands. Here is the most certain method, except that of agtual use, for judging the value of any manufac- tured goods. Here is the only guarantee against careless workmanship, or the use of shoddy, materials. This is one important reason why it pays to read adver- . tisements and to buy advertised goods. The product that is advertised is worthy of your confidence. Merchandise must be good or it could not be advertised. Buy advertised goods. NOW ADAPTABLE INSULATION No reputable builder, today. builds a house without Insulation. It is the one outstanding advancement in home ° construction in the past three years. But what about the house which has been built for some time--before insula- tion was known? We have now, both in sheet and in wool form, insula- tion adaptable to both new houses and houses which are already up. The cost is extremely small and you have a guaranteed saving of one-third of your coal each winter. The insulation itself lasts forever and is fire-proof. We have arranged with a reputable Contracting Com- pany to install this insulation for vou--telephone us for prices installed. GE CC OSHAWA LUMBER CO. LIMITED | 25 Ritson Road, N Phore 2821-2820