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THE OSHAWA DAILY TIMES, SATURDAY, OCTOBER 5, 192Y New Martin Theatre Announces a Change of Policy ct. 7th, Will Feature Talking Pictures "Pace With "Moving Picture Industry Purchase of Talking Picture Machine Demonstrates Consistent Policy of Pro- EXPENSIVE EQUIPMENT Many Improvements Have Been Made by the Present Management The New Martin Theatre 18 maintaining a leading position in the van of theatres and moving picture houses throughout Canada with the installation of talking picture equipment, the latest de- parture in the moving pleture business. Ernle Marks, proprietor of the New Martin, is a firm be- liever in a policy of progress and his decision to equip the theatre with the talking pleture equipment {s ample proof that he ig prepared to continue this policy in order to provide the publi¢ of Oshawa and distvict with the finest cinema ens tertainment available, The mew equipment is expensive and it re- tarting Monday, O Martin Theatre Keeps Growth of "TIMES" EXTENDS "CONGRATULATIONS A theatre puge for the guide of Oshawa citizens is publighed each Saturday in this paper, The' page contains advertisements of the come ing week's attractions at both local | I moving pictures shows and also gives synopses of the films and interesting notes concerning the actors, This is achieved through the co-operation of the managements of the two the- atres. At this juncture The Times wishes to congratulate the New Mar. tin Theatre upon its installation of talking picture equipment in order to keep pace with the development of the motion picture industry, presents a considerable outlay, but Mr, Marks is confident that the approval of local theatre patrons will more than justify this ven- ture, Ever since February 1, 1922, when Mr, Marks took over the ownership and management of the New Martin, he has been making improvements and changes in ors der: to provide better 'accommoda- tion and & higher type of ens tertalnment for the residents of il { Simcoe Street North . Congratulations . . . Good luck, and may the New Martin the- atre 'eontinue to prosper, congratulations to the management on the installation of their new policy of sound and talking pictures. JOHNSTON'S it Our heartiest - Phone G76 | -- a suns | Congratulations! | To the Management of THE NEW MARTIN THEATRE on Their Progressiveness iE MARCONI RADIO SHOP A. N. SHARP, ns ata, 28 4 / . Manager OSHAWA. | a Congratulations \nd Best Wishes ay Ah 9: | - Rp ) N : D rug King St. E. «| __for success to the management of the New Martin Theatre at this time when they are opening ARN'S OSHAWA Store 'We Are Proud if The Progressive T_T, Faas to obtain, | A Rr HERR Theatre Goers In Oshawa and Nearby Districts We Open The New Martin With Sound and Talking Pictures on Monday, October 7th WE are about to open the doors of the New Martin Theatre with a new policy of Sound and Talking Pictures=--We hope that our many patrons will enjoy the newly provided entertainment as it har been our ambition to always give the public the best possible for u In adopting this new method of entertainment we are sure that noth- ing will be left undone in the matter of securing good clean and up- to date pictures--our many years in the Theatre business fits us for this particular line of work and we are sure that the public will trust us in the future as they have done so often in the past. Ladies and Gentlemen, I extend a hearty welcome to each and every one to attend the New Martin on the opening of Sound and Talking pictures and would ask you to register your op'nion with me parson- ally as to how you like our show. Yours Very Truly ERNIE MARKS, Manager. ASE ERNIE MARKS HAS WIDE EXPERIENCE INSHON BUSINESS Owner of New Martin Takes Progressive Step With In- stallation of "Talkies" r---- Henle Marks, manager and pro- prietor of the New Martin Thea~ tre, has taken another bold step in his long experience in the show business, with the installation ot expensive talking pleture equi. ment at the New Martin, In this day of chain system, chain banks, chain stores, chain newspapers and chain theatres, the New Martin stands 'out as a credit to the enter. prive, Initiative and ability of one who has made this city his home over since Feb, 1, 1922 when he assumed the ownership and wan- ngement of Oshawa's oldest estab- lished theatre, His determination | to keep this local pleture house | to the forefront is again demon- strated beyond a doubt when at no inconsiderable expense he has installed equipment which will be wocond to none to that in use in theatres of similar size throughout the Dominion, Brnie Marks is not a novice to | the business of entertaining a dis criminating public, It may seem jeraverant to speak of a citizen and ex-alderman in this familiar | Installation i it Shown by dn the Installation of the Sound and Talking Pictures at" ' "the New Martix YS PHONE 1110 Oshawa Theatres Show Enterprise in Securing the city, He realized that no mat tar how good tho film displayed on the silver screen might be, the audience could not enjoy tt to the full unless they gould view it comfort, The lobby and entrance of the bullding was also re-modelled that it might present an attractive appearance and allow for the dis play of porters advertising the feature flims, comedios and serial pletures being shown The next change came with the of a new ventilating system #0 that the alr in the building might be kept fresh, The management of the New Martin recognized that this was an impor tant factor from the standpoint of health and also that in order to attract audiences duving the sum- mer months the interior of the theatre would have to he well ven tilated, With the invention and perfect. ing lens the New Martin was among the first cinema houses in Canada to make use of this new equipment, The result was en- tirely satisfactory as a clearer and more perfect picture could be thrown upon the screen, Years ago a night spent at a moving ple- ture show meant a certain strain upon the eyes but through the use 'of the new projecting lens, per. sons with ordinary normal vision no longer felt this strain, All these changes and improve- ments represented an increased m- vestment for My, Marks, owner and manager, The theatre-going aublic of Oshawa, however, appre- dated their mignificance and the New Martin continued to win for itaelf larger patronage, The man- agement was consistent in provid in| | fall and winter season, | The theatre-going public ol Oshawa and district ured of the opporiunity of seeing some of the finest talking pleture produc tions avallable during the coming The man agement of the two local theatres the New Martin and the Regent, have always displayed commend uble enterprise in booking films and for this reason many of the larger and more expensive prod- ucts of the elnema world are seen here before they reach theatre in other cities, This year will Is hs prove no excep tion for some of the latest and best efforts of Hollywood have heen booked to come to Oshawa They are all-talking pletures while soma will be shown In full colors, A EBreat treat Is In store for theatre patrons and no dull ovenings need bo spent this win ter, Announcement of the coming at tractions at both loeal theatres will be made from time to time In the theatre page of this paper. In this way readers may learn of the entertalpment which Is being provided for them and keep in close touch with what Is going on at both pleture houses; ing a good class of entertainment and the theatre repbiation main- tained a splendid repufation, The most recent inmuguration was the presentation of clever vaudeville acts directly 'from the Toronto stage, And now, we learn that the New Martin will open with talking ple- tures, This is a big step but the management is prepared to risk a large investment trusting that in this sincere effort to provide the best in cinema entertainment Early Bookings For Best Films MACHINE BOQUGHT FOR NEW MARTIN IS WIDELY USED The new talking pleture machine which is being installs ed in the New Martin Theatre and which will now be placed In operation this week when for the first. time the New Martin Theatre shall present a program of "talkles" is a complicated and expensive plece of equip- meut costing several thousand dollars, The machine is a De- Forest product and has been in- stalled in many leading moving picture houses throughout the Dominton, It would be tempt to explain tion and operation of this equipment as the majority of readers would not be Interested in the many technical details which are involved, It is far more pleasant and convenient to Alt at ease in a comfortable seat in the theatre and listen with intense Interest to the actors speaking from the silver screen than to attempt to understand the development of this latest wonder which has so revolution ized the cinema industry, The DeFores equipment Is being used in many of Canada's largost and well equipped Theatres--proof that the Osh- awa citizens are not to listen to any new scheme that has not been carefully tried and found perfect in every respect, useless to ate the construes way but Mr, Marks Is known to | showmen and theatre managers throughout the Dominion and in almost every ktate of the as "Ernie" | required to. describe Mr, Marks' | long and varied experience in the | show business, Born on a farm in Lanark County, near Perth, the voungest of seven sons, he gained his first knowledge of the stage when he joined with his six bro- thers in the formation of Marks Bros, Stock Co, This was an un- | fque organization in the theatrical world and the fame of the Marks Bros, soon spread throughout Can- | | ada, Bach brother wore a silk top | hat, frock cont and carried a cane and when they arrived at a town In which they were billed to appear their appearance sttracted much Interest as they walked from the rallway station to the hotel, There are many today who well. reradl with pleasure the clever perfor mances staged by the Marks Bros Mr, Marks has In his possession a fine framed lithograph bearing the portraits of his six brothers and himself In 1901 Mr Marks was married to Catharine Reynolds and left the Marks Bros, to form his own stocs company, In fact he often had three companies on the road one in Canada and two in the United States, None of his companies ever travelled south of the Mason and Dixon line although they played in almost every northern state, His company was the first to stage theatrical performances in Cobalt, Halleybury and New Liskeard, This was in 1605 when the great north country was just beginning to develop, The company also travelled extensively in the west and often played on rude make- shift stages. But the quality of the acts was good and the enter. talnments were enjoyed just as much as If they had been present. od in a woll equipped theatre, Mr, Marks had watched with keen Interest the development of the moving pleture industry and he soon realized that moving ple- tures would seriously crimp the opportunities of stock companies, He determined to enter this rap. idly developing business and after careful consideration decided to locate in Oshawa On Feb, 1, 1922, he leased the old Martin theatre and changed its name to the New Martin, Last year he purchased the building, The New Martin han kept pace with the expansion of Oshawa and the development of the motion picture industry, ET GOOD LUCK!!! Oshawa Theatre Managers are al- ways striving to keep abreast of the times and are doing everything possible to give the Oshawa Citi- zens the best in Theatre Entertain- ment. We wish the New Martin Theatre every success with the new policy of Sound and' Talk- ing pictures, THE ARCADE Just Another Step - Wh Just another piece of evidence proving that Ernie Marks is striving to live up to his slogan of "Better Entertainment for Oshawa Citizens" - Good Luck 7 Geo. C. Allchin, Ltd. 15 CHURCH ST, OSHAWA i CRA 1 SAT NDE, SS -------------------------- a a Soi caine. ol er it ds RIE Baris fs 0 WO union | A substantial volume would be | Congratulations and Sincere Good Wishes to the Management of the New Martin Theatre upon the ad- option of Sound and Talking Pictures gaps' LO) O01 miertainan nt CONGRATULATIONS !! | ia We are glad that the New Martin Theatre is keeping apace with the march of Moviedom--Good Luck. I Thickson Motor Sales Bond Street, W. Phone 533 We Extend Our Sincere Congratulations TO ERNIE MARKS On his decision to adopt the policy of SOUND AND TALKING PICTURES at the NEW MARTIN THEATRE and extend our best wishes for continued success, Aw, SIMCOE ST. § A hi To The New Martin Theatre Management Our Best Wishes for Continued Success Are Yours