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THE OSHAWA DAILY 1IMES, MONDAY, OU LUBE 41, 1949 BE C--O itr tin gh J AAS (a of a tw I'heDaily N wy 7 TERS by the Proven Road to ¢ v A \ Mime # ( n * 2Vo7 \ TI 8 Merchand 78 7 8 AN 7 ercnanaising y (J i, AV S N Canada 96 daily newspapers function to satisfy the demand of @" the people of this country for an accurate and complete account of 24 world news, Canadians are essentially a news-minded people, They "want to know" and know imm diately. And they depend on:their daily newspapers to keep them informed of the progress of currgnt affairs throughout the vast expanse of this Dominion, in the sister nations of the Empire and foreign lands. Canadian daily newspapers enlist cable, telegraph, airplane and other time-annihilating devices in order that the millions of Canadian daily news- paper readers may obtain all the news instantly. In recording events of world-wide significance as well as those of purely local interest, Canadian daily newspapers perform an indispensable ser= vice in the trading areas which they cover. They voice and mould public apinion, They occupy a position in Canadian life which is filled by no other institution, Coverage of Canadian Daily Newspapers by Marketing Zones Daily newspapers in Canada are by far the most effective advertising medja==for both retailer and manufacturer---because of their close, intimate ceubined contact with Canadian men and women. of Dally ; ail. Nawiphpers To the retailer, the daily newspaper affords concentrated circulation at the Hone 1e-Britlsh Columbia 140,108 205,184 . 8 5a) X Hone S~-Manitoba, Saskatchewan, : point of publication and in its immediate trading area. | Alberta 10,545 308,018 Fone S+-Ontarle 750030 903,080 To the manufacturer, Canadian daily newspapers offer the most econ- one d=Quebeo 405,003 535,088 omical means of tying up national distribution with national advertising. Zone S=Prince Edward Island, N i | noe hvard Inland, New aire oa They ie permit of intensive campaigns and Soncentiated effort in selected Canadian Daily Newspapers Reach 08.5 : - : RE anaes pers Reach 98.3%, Reaching all classes, appealing to every member of the family, possess: + ing a degree of flexibility obtainable in no other medium, producing im» mediate sales results, the daily newspaper is the keystone of every success= ful advertising campaign in Canada, , THE DAILY NEWSPAPERS OF CANADA " This Advertisement is lssued Under the Auspices of the Canadian Daily Newspapers Association