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el WT BR PR CT wih ion a THE OSHAWA DAILY TIMES, fi o 4% . " 4 "" ", 4 4] : wh MN wy J] " " ji oo a 5 ' on 3 LU '4 " . ' " # ; tiaras . 3 » / joo * po tt eT iG ---- The Daily Newspaper is the Proven Road to ~ ~ Merchandising Success N Canada 96 daily newspapers function to satisfy the deniand of oh the people of this country for an accurate and complete account of mao world news, Canadians are essentially a news-minded people. They "want to know" and know immediately, And they depend on their daily newspapers to keep them informed of the progress of current affairs throughout the vast expanse of this Dominion, in the sister nations of the Empire and foreign lands. Canadian daily newspapers enlist cable, telegraph, airplane and other time-annihilating devices in order that the millions of Canadian daily news- paper readers may obtain all the news instantly, In recording events of world-wide significance as well as those of purely local interest, Canadian daily newspapers perform an indispensable ser= vice in the trading areas which they cover, They voice and mould public opinion, They occupy a position in Canadian life which is filled by no other «institution. - Coverage of Canadian Daily Newspapers . : oan is vera by Marketing Shy pape '* Daily newspapers in Canada are by far the most effective advertising y hb media==for both retailer and manufacturer--because of their close, intimate --- Sombined contact with Canadian men and women, of Daily > | Families Newspapers || \ ' *y 3 ' "a : Tone 1--Rritish Columbia 19,106 208,184 t' To the retailer, the daily newspaper affords concentrated circulation at the Fone S--Manitoba, Saskatchewan, point of publication and in its immediate trading area. ! Alberta 470,545 308,818 ; ) Ser a Fone 3=Ontarlo 750,030 903,080 To the manufacturer, Canadian daily newspapers offer the most econ Zone d=Quebee 405,000 545,988 omical means of tying up national distribution with national advertising. Zone Be-Prince Edward Island, New They also permit of intensive campaigns and concentrated effort in selected AR Brunswick, Nova Scotia 214,170 163,562 gones, Ly oem Ar AR RR ns ARE - Reaching all classes, appealing to every member of the family, possess- ing a degree of flexibility obtainable in no other medium, producing im= mediate sales results, the daily newspaper is the keystone of every success ful advertising campaign in Canada, : Lg 1 + Canadian Daily Newspapers Reach 98,5% is 4 of Families in the Dominion, : THE DAILY NEWSPAPERS OF CANADA | This Advertisement is Issued Under the Auspices of the Canadian Daily Newspapers Association -