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THE, OSHAWA DAILY TIMES, tt a cota ad anil 4 mM dd : Ld prem / 7, SED Ny TheDaily Newspaper is wy TR the Proven Road to ~ Merchandising Success MN Canada 96 daily newspapers function to satisfy the demand of ho the people of this country for an accurate and complete account of 'M world news, Canadians are essentially a news-minded people, They "want to know" and know immadiately, And they depend on thelr daily newspapers to keep them informed of the progress of current affairs throughout the vast expanse of this Dominion, in the sister nations of the Empire and foreign lands, Canadian daily newspapers enlist cable, telegraph, airplane and other time-annihilating devices in order that the millions of Canadian daily news» paper readers may obtain all the news instantly, In recording events of world-wide significance as well as those of purely local interest, Canadian daily newspapers perform an indispensable ser vice in the trading areas which they cover, They voice and mould public Sigler, They occupy a position in Canadian life which is filled by no other institution, i Coverage of Canadian Daily Newspapers : : by Cinadian | Folds paper IF Daily newspapers in Canada are by far the most effective advertising : media==for both retailer and manufacturer==because of their close, intimate _-- Sumbined contact with Canadian men and women, of Dally TR . Tn ) BE TAR Cub il. a If To the retailer, the daily newspaper affords concentrated circulation at the eManitobs, SashatchoWaR. point of publication and in its immediate trading area, Alberta 41,048 308813 \ \ . . \ o S==Ontarle TO000 9OA08S § [To the manufacturer, Canadian daily newspapers offer the most acon= Hone d=Quebee R600 500 omical means of tying up national distribution with national advertising. Bone SePrinee Bitward Inland, N : RIV dar whi They es permit of intensive campaigns and concentrated effort in selected : Ganadian Daily Newspapers Reach 98.5% ia + , : \ \ Le of Families " he Rr Roush %. 'F Reaching all classes, appealing to avery member of the family, possess ; ing a degree of flexibility obtainable in no other medium, producing im- " mediate sales results, the daily newspaper is the keystone of every success ful advertising campaign in Canada, / THE DAILY NEWSPAPERS OF CANADA | This Advertisement is loued Under the Auapices of the Canadian Daily Newspapers Association \ te -------- sm --------; _