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i. i il Xs if lh fii i The Daily hia Advertisement is Issued under a Ii pile TT bi ma Fo (mn, a | aul ji on i fhe ir i i THE OSHAWA DAILY TIE (HOND. AY, NOVEVRIR 25, 1929 ET wool. J I. 1 J 1 4 i ) fi i ih in hil ga . ii il i i i ue Ll i ig (If 1 1) vA Ale pi gpl fim Li ~& in y, le inl iil f Ni if \ Wl dl 1 Total Circulation Canadian Daily Newspapers 7 daily Dey paper isthe most powerful advertising force in Canada because ° it is more closely and intimately linked with the lives of Cana- dian men and women than any other advertisingmedium. The daily press enjoys this unique influence because it has no rival in the service it renders, Of all vehicles of advertising the daily newspaper alone fills the basic human need to be in- formed of what is going on from day to day---to know Se news. 2,112,605 Canadian families 98.5% of the total numberin the Dominion --- buy and read daily newspapers. To these families «=~ which comprise every class of occupa- tion and every range of income -the daily newspaper is an indispensable part of the day's activities, Its arrival is looked forward to every day, It is always accorded a warm and hearty welcome. Its absence, cven for one day, leaves a gap nothing else can fill. No other advertising medium holds so vital a place in the every day life of Canadians as the daily newspaper. For this reason advertiserg-«- retailers as well as manufac- turers --=concentrate much the greater share of their appropria- tions in daily newspapers, Sup- plementary media may be used to a minor extent, but both na- tional and retail advertisers know from their sales records that the backbone of every successful advertising campaign in Canada: + © ff is the daily newspaper. 5 Newspapers of Canada Auspices of the Canadian Dally Newspaper Association