wey ibd TREC ; ie ET ly Ales go 0 = THE OSHAWA DAILY TIMES, | re apm rg 5p -------- | It ii iil gin HiT AM i iy i ii ict J A) in AT ORES TT pn TT i) dim a ! | Woy CA is gi ih " [/ wil I ie inh | | : ) ih rai) ile "ih 431003 i i, I { i ki or i wg A I b ) ad ial ml Ti J "ih We el il Sil) be 38 li / yt Tri ad t far wy 1 it: : UMA i X] h rd [i i b dla ih a i i: ho fi Bj oe if ; fi in FLA (1 ds W TF G1 Hix isl; hi iy) i | ¢ We Wi \ | | v Ww i I Total Circulation Canadian Daily Newspapers SHE daily newspaper isthe indispensable part of the day's i most powerful parish activities. Its arrival is loghed "force in Canada because forward to every day, It is it is;more closely and intimately always accorded a warm and linked with the lives of Cana- : hearty welcome. Its absence, dian meh and women than any cven for one day, leaves a gap other advertising medium, The nothing else can fill. No other daily press enjoys this unique advertising medium holds so influence because it has norival vital a place in the every day in the service it renders. ~ life of Canadians as the daily Of all vehicles of advertising newspaper. the daily newspaper alone fills the basic human need to be in- For this reason advertisers--- formed of whatis goingon from retailers as_well as manufac- ¥ Hise turers ---concentrate much the Fi to day---to know the news. torshare of theltaan ors MIN" 12,112,605-Canadian families | fc daily newspapers. Sup. i + #298.5% of the total numberin plementary media may be used » fhe Dorninion --- buy and read to a minor extent, but both na- daily newspapers, tional and retail advertisers know To these families --- which from their sales records that the , comptise every class of eccupa- backbone of every successful tion and every range of income advertising campaign in Canada hy "the, aly Rewspaper is an is the daily newspaper.