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THE OSHAWA DAILY TIMES, SATURDAY, JUNE 14,1930 "I his Is No Time to Slacken Your dvrusing and Selling Effort" . . . ROGER BABSON There's Business to be Done .. Go After It! OGER BABSON, analyst-genius of American business, stated in one of his recent reports from the Babson Statistical Organization; "You must realize that adver- tising is not only an index of business. . . .it is often a creator of business, Therefore with business in much lower volume, what you do in the way of advertising this year will have a marked influence on how much business you do." Babson says further: 'Advertising properly directed and used consistently. is one of our most powerful selling forces; and it is continuous publicity campaigns which can help check a pros longed period of business adjustment. This is no time to let down on selling devices if you expect your product to still be in demand when the next upswing comes. Remember that occas ional advertising is often a waste of money--~it is only constant appeal which is going to give a greater return. year after year. Keep your product before the public at all times!" Thus emphatically does Babson advocate good advertising . vo persistent' advertising. . . . constructive advertising. _ Advertise truthfully, and back that advertising with products worthy of your name. "Sure fire advertising should be the key. te your' policy," cone tinues Babson. "Don't try any experimental freak advertising, ' Your advertising opportunity is to. show the 'people how: they can cut their costs by becoming your customers. Your profits in 1930 will depend on the careful coordination of advertising and selling efforts. This is no time to slacken; dither. | Regards less of conditions, there is business to be done." Go after it!" And your business, Oshawa merchants, is to be done: in the Oshawa Trading Territory. "It is the job of your advertising te' teach the greatest number of prospective buyers at the " lowed, possible cost. Oshawa merchants are fortunate in having one medium that covers their trading territory thoroughly. In one publication and at one cost they are able to reach nearly every worthwhile cus tomer and prospective customer. That medium is The Oshaws Daily Times. To concentrate your advertising in The Oshawa Daily Times is to keep your message before a vast, responsive buying audience. Use this powerful selling force consistently and generously to your own profit for the balance of this year and during the years to coma. : "A Growing Newspaper in a Growing City" La ahaua aly Times NEWS SERVICE THAT EXCELS I$ OUR STANDARD FOR DAILY PERFORMANCE