The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

t ~ GO AFTER BUSINESS T tH i 1} HESE days of business complexities demand foresight and courage. "General business conditions in Canada are fundamentally sound. They are percepti- bly improving, and provision must be made to capitalize the opportunities of to-day and to-morrow. "Manufacturers and retailers who adver- tise to-day are réaping good returns. "Money is not 'spent' in advertising; it is invested. "Folly whispers in the ears of executives: 'Cut down your advertising and save money'. "Timidity suggests the use of the blue pencil and the consequent loss of a market won by years of intensive cultivation. ." * | Every advertisement in The Daily Newspapers is an Improve your product, give good values item of news. Every page is carefully read---because and the Canadian people will buy them. the newspaper provides information of the markets of Every man, every woman and every child | the world---the change in prevailing modes---and the is still a consumer. current prices of our daily needs. Successful retailers Are they consuming your goods? and manufactarers know no substitute for the daily The cf fective, economical and sure road for gain- newspaper. ing consumer acceptance is the daily newspaper. The Daily N ewspapers of Canada This Advertisement is Published Under the Auspices of the Canadian Daily Newspapers' Association