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| -------- PACE FOUR reps gers oi Ser Fo RE 5 ee IAT RY is rms i sas THE OSHAWA DAILY TIMES, MONDAY, JANUARY 5, 1931 a Ei fits 2 us ls ab Er The Oshawa Daily Times ucceeding THE OSHAWA DAILY REFORMER (Established 1871) An independent newspaper published every after- noon t Sund and legal holidays at Osh- a by The Times Publishing Company, of wa, Limited. Chas, M. Mundy, President, A: R. Alloway, Managing Director, The Oshawa Daily Times is a member of The Cana~ dian Press, the Canadian Daily Newspapers Asso- e¢ Ontario Provincial Dailies and the it Bureau of Circulations, SUBSCRIPTION RATES Delivered by carrier in Oshawa and suburbs, 12¢. a week. By mail in Canada (outside Oshawa carrier delivery limits) $3.00 a year, United States $4.00 a Year, TORONTO OFFICE $18 Bond Building, 66 Temperance Street, Telephone Adelaide 0107, fi D. Tresidder, representative, MONDAY, JANUARY 6th, 1931 THE HERO OF THE MARNE General sorrow has been expressed by all of the nations which were on the allied side in the Great War at the passing of Marshal Joffre, the hero of that epic battle of the Marne which, in the early days of the strug- gle, saved Paris from the invading hosts, and turned the whole tide of the conflict. Marshal Joffre was not the spectacular figure that Marshal Foch was recognized to be. It was not his good fortune to remain in command of the French army until the final victory was achieved, but it was to his credit that his was the spirit which saved France in its dark days of early invasion, and that his was the leadership which® held the eager enemy at bay until the forces of the British Army were mobilized in sufficient numbers to turn the scale in favor of the Allies. "Papa" Joffre, as he was affectionately called by the troops who served under him, may not have heen the most brilliant of strategists. Yet he was an inspiring force, He had the confidence of his men, and they performed superhuman feats at his behest. His indomitable will, which refused to be beaten, was worth a whole army to the allies in the early days of the war, and it is be- cause of that will, that great courage which enabled him to do big things in the face of overwhelming odds, that his name will rank with those of the great war leaders. France mourns him with affection and gratitude, and the rest of the allied nations add their _ note of sympathy in a spirit of thankfulness that when the time of testing came, Joffre was there to meet it, THE NEW CHEVROLET On Saturday the 1981 model Chevrolet went on display all over Canada, and the thousands of dealers and salesmen went out on their task of selling it. One might well say that they went out on the task of making prosperity for Oshawa. It is not our purpose to discuss the merits or demerits of the car in any way, but one cannot refrain from wishing, in one's innermost thoughts, that it will have a friendly reception from the public and that the sales will mount to such a num- Ber as to keep the workmen of Oshawa busy for many months. That is the logical wish for Oshawa, because it is recognized, and he would be foolish who failed to recognize it, that the prosperity of Oshawa, at the pres- ent time, is largely tied up with that of the General Motors of Canada, Limited. It is not within our province to use these columns as an advertising medium for Gen- eral Motors products. But surely we have only the welfare of Oshawa at heart in expressing the hope that the 1931 General Motors products may meet with such success as to make this a brighter and better year for the city. WHAT WILL 1931 BRING It is interesting and encouraging to read the industrial reviews which have been pub. lished since the year 1931 made its appear- ce. These reviews, coming from men and titutions whose names have been for household words in the industrial, ness and commercial life of Canada, weight. They are the utterances of n who are schooled to study conditions. » have the knowledge, the experience and ability to analyze events and tendencies, nd it is gratifying to note that in every there are expressions of confidence that year 1981 will see Canada lifted out of slough of despondency, and placed once 'more on the road to complete prosperity. reading scores of such assertions After . from the leaders of Canadian busines life, 'one is bound tc be impressed. They all agree 'with each other that conditions will improve in 1931, and that a definite upward trend in 'business can be expected in the near future. "I'ne only point of difference is that of time. 'Some say that the revival will come in 'March, some in April, some in May. The 'main thing, however, is thal they see brighter days in store for Canada, and they are cor t that, of all the countries in the world, Canada will be tie first to recover, One can only express the hope that these reaictions, these hopes, will be fully realized and that before a few months have passed, an "tions in Canada will have improved to py an extent that the bogey of depression «i be definitely chased out of the country, [} QUALIFICATIONS FOR PUBLIC OFFICE There has been some talk, in the last week or so, about the qualities which are es- sential in men who are seeking public offices of importance. This question is discussed in a bulletin issued recently by the Toronto Bureau of Municipal Research, According to that organization, there are certain neces- sary qualities which ought to be looked for in candidates, and it is interesting to note these, as follows: Honesty, including in that term intellec. tual honesty. Moral courage. Interest in municipal affairs, A lively sense of the value of opportunity for service to the public. A clear understanding of the difference between policy deciding and policy carrying out functions, and unwillingness to interfere in the latter function, Soundness and independence of judg- ment and capacity for hard thinking. Ability to express thoughts clearly and tersely. Ability to refrain from talking when having no thoughts of value on subjects under discussion, This list of quaiifications is worthy of being studied, It shows that the man or woman who would seek election to a public office must be somewhat above the average, rather above it than below it. The list, therefore, has a further value, It indicates the things for which the electors ought to look 1n deciding how to vote in an election, and if the candidate of their choice has these qualifications, then they cannot go far wrong in choosing him. Today, of course, the Osh- awa municipal elections are over, but thix ist is worth cutting out and pasting away in the scrap book in readiness for the next election, EDITORIAL NOTES If you haven't voted, there is still time, The polls do not close until seven o'clock, An election slogan in three words, 'Have a Hart." Or here's another, "Make your mark for Marks." How are the New Year resolutions standing up? It is proposed to observe 'Canadian Onion Week" the last week in January, If you have tears, says the Kitchener Record, prepare to shed them then, still write it Are you forgetting to "1981"? Jtnher Editors' Comment | DISCOVERING CANADA (Sault Daily Star) Canadians are slowly getting acquainted with Ciu- ada. We have discovered in the last <U years that New Ontario is not the land of the "stunted poplar," that New Qntario is not "covered with several feet of moss which renders it unfit for rarming," that garden truck geows well at Moose ractory; tnat the Peace River wistrict of 400,000 acres grows splendid wheat; that the sp-called "Barren lands" have more trees than Manitoba; that maytowers grow on the hill sides in May in the Yukon; that Canada's greatest snowiall 1s at the U.S, border; and that people who live north of the railways manage to lead comtortable lives. HOW THE BRITISH DID IT (From the Chatham News) It is not an uncommon thing for the British nation to be held up as a country where true justice is meted out by the law. We note the following by an Ameri- can writer, which illustrated the admiration the better class of American people have for the British system of justice: "Lhe British believe in being thorough, even in small matters, It is not surprising, theretore, to read that they have clamped down on the menace of the intoxicated automobile driver in a wey to indicate that they mean business. "Their new traffic regulatons do away with all «1 the old tests for drunkenness; indeed, it is not even necessary to prove that the driver is drunk, All the police have to do is prove that he was driving with enough liquor in him to make him "incapable of hav ing the proper control of his car" Under a stricy judge, a very slight deviation from normal would be enough to convict, "This is highly sensible, The man who undertakes to drive a motor car along a public highway has no business in having even one drink under his belt, The British seem to SA devised a sensible law to deal with the abuse." BII> OF VERSE MOTHER LOVE I have no children, Yet am | not bereft-- I fling heart's door open wide That every .ittle child who will May step inside, So oft 1 meet them in the street The country lane They look into my eyes and smile (Ah! Do not think me vain.) Is it because they read the sign? The love of them . That shines in mine! ~Joun B, White. BITS OF HUMOR : GOOD MEMORY "Wifes"You think so much of poker you don't even remediber when we were married." Hubby--"0f course I do, darling. Tt was the duy after I held that straight flush at the club. ANOTHER LIBEL An orator, warming to his task, took off his coat, which rather disconcerted one ofthe stewards of the meeting, who thought that u reporter would make a sensation out of the iacident, Toward the close, he said to the speaker: "I don't suppose you kuew 'when you removed your coat, that 4 newspaper man was present?" "Yes, I'did," was the reply, "but 1 kept my eye on the coat all the time," ; | | WHO General Motors of Canada Prepares With Confidence For a Broadened Market (By R, 5, MeLAUGHLIN) (President, General Motors of Canada, Limited) The last great peak of motor car production in Canada was in 1929, when more than 26200 cars and Trucks were delivered by the auto- motive manufacturers of the Domin- ion, This point looks all the higher just at present, because we are in a valley, Foture motor car production seems difficult to forecast for the same reason, Our perspective of the future is likely to be handicapped by our present position, But while the industry may not immediately sur- pass its. record of 1929, there is no doubt that the coming years will be years of progress and development and also of increased volume of pro» duction if the industry attains to the place in the sun which it deserves, | would not like to predict what the motor car production in Canada will be in 1931, but I am confident that there will be a buying recovery, which will likely be quite marked in the last half of the year. As far as Gen eral Motors of Canada is concerned, we are definitely preparing for a broadening of the market, and we ar spending more money than ever on the strengthening of our field fore and in helping aus dealers to a strong er position-in the market Looking at conditions generally in Canada, 1 believe that tl ing paved for a busine think that for time most stubborn element be over the one ; ancial circles wa way is hi sn upturn, | yom one of the Ne Wis psychological in busine and fir much below normal and this was not justified by any ac tual crisis in the country buying power, This is not mere theory, and I would like to cite the "Dynamiters" Club of General Motors of Canada as evidence, This organization came in to existence it was claimed that the country was suffering from what one executive called tional blues," The Dynamites ' {ed confident because nversa ' Club RR, 8, McLAUGHLIN President of the General Motors of Canada, Limited, consisting of salesmen, dealer and service men of General Motors adop ted the motto: "We're out to make business better," and they went out preaching faith and courage. In thre months the salesmen who belonged to the Dynamiters' Club rolled up a total sales volume of $11,815,000 in THAT BUSINESS CONCERNS WANT WORTH WHILE BUSINESS MUNT KEEP AFTER 7. THOSE WHO THINK THEY CAN SIT AND WAIT FOR IT WILL HAVE A GOOD, LONG WALT. The amount of business any con. cern ean secure will be in propor- tion to the extent of thelr vision and effort, It thelr business is not growing as they would like to have it, they will broaden their vision and put forth a little more effort, Tho greatest business getter is continuous advertising. No business concern ever made any marked success without ity ald, Increased competition has made It necessary to pay more attention to advertising, Business concorns that adver. tise are in the lime light stronger than ever and are the only ones who show increased sales, The shortest distance between seller and buyer is through the printed page. Through lean years as well ay through the years of great pros. perity, the business concerns who have been continuous advertisers have always been loaders, ADVERTISING OPENS THE DOOR TO INCREASED PROSPER. ITY FOR EVERY BUSINESS, bw ny is dh wo kPa TF 8 BIBLE THOUGHT AND PRAYER 41 parents will- have their ohildren memos the Bible Prove o Drieetens hovilare so rn A a SAFETY WHILE ASLEEP --) will both lay me down in peace, and sleep: for thou, Lord, only makest me dwell in safety. --Psalm 4:8. PRAYER, ~Help us to realize that "the angel of the Lord encampeth round about them that fear Him." that had to | | name nearly a dozen new and used cars, proving conclus- ively that there was godd purchasing power where there seemed to be none, As another bit of evidence we might cite the sales, record of the McLaughlin-Buick 1931 models, When they were placed on the market at the first of last August, the outlook was not exactly perfect, yet in three months the MecLaughlin-Buick branches in Ontario were able to re- port sales exceeding those of the same period last year, "Plenty of Ground for Optimism." Taking a long view, there seems to he plenty of ground for optimism, The saturation point for automobiles in Canada is certainly not in sight, There are something like a million and a quarter ears and trucks registered in the Dominion, but there are hundreds of thousands who have yet to pur- chase their first cars, Replacement demand is piling up just now, and may soon exercise an influence on the volume of production, but. car sales to new consumers are still cap able of great development, Our high- ways are lengthening from year to year and there | greater national sentiment for good roads in Canada than ever befor Our farm market is suffering just now at this moment a | We are buying raw materials for our cars from several hundred Canadian and British sources, and that helps the percentage, Only if our market is broadened, and a production vol- ume attamed that a stable protective tariff would give, can we work up ul- timately to the 100 per cent, stage, The spirit of the automobile indus- try today is indicated by the fact that the usual new models are being intro- duced, and while quality and perform- ance of the cars are rr improved, the prices at which they are being mt uced are lower than ever, Inci- dentally, the Canadian consumer is a most exacting customer, He insists on the utmost in quality and finish, It is a worthy ideal which seeks to supply the Canadian consumer with the cars he wants, and to build them wholly in the Dominion. Let us hope that the near future may see this ideal achieved, -------- Eye by Cc. H. Tue", Opt, D. (Copyright, 1928) to a degree almost unprecedented, but | I have faith that it will exhibit a revival before long The automobile industry is entering on its second quarter-cen tury, Looking bac the first twenty-five years, there are a number of ns to be I, 1 could | automobile com panies which started making cars in Canada, but which disappeared from the after a brief exist ence, These almost forgotten cone cerns all confirm me in my opinion that it is not cconomically feasible to design, develop and manufacture a car complete in Canada in competi tion with cars made in outside coun trie tremendous volume pr duction prevanl A strong affiliation with a parent having large production is necessary if an automobile-manufacturing org tion in Canada is to under existing condition ditions, of course, include brought on less learne cene only wher organization Carry the rapid about in changes which are design and quality by the advance of | mpetition, and by public, Let me effect of a engineering, by « the demands of the cite example of the change gn design, Suppose an engine of one of our cars in Canada has t be altered. The cost works out at $9 per car with oru limited production and seasonal market. In the United the in the sane engine works out at less than $1 r because of the volume of the iwction in that counts This i of the mar might be quoted to ar propounded questior to in Canada as one States, same chang only which oft Cars cheapl instances web the why cannot be mad the United State Canadian Costs are Higher Another fenders, lers of the as In tem which is helpful is When we changed Mel aughlin-Buick 1 t us $120,000 , OF at the rate ten thousand ada, for instance, it « for a get of fender die of $12 a car for the Canadian cars manufactured, The cost of a similar set of fender dic United States spread over their pros duction of 200,000 cars of that make i% at the rate of much less than $1 a car Then take bodies, which constitute another important item, , Let us con sider such a car as the Chevrolet I'he set of dies for this one of hady costs between coach type along | $300,000 and $400,000 and there are six With thousand dies for models wn the Chevrolet line thousand to ten being turned out, seven coache that body $40 per This practicable we sheet metal stampings, making all such items as woodwork and forg ings ourselves, and constructing a maximun percentage of our here in Oshawa The Question of Tariff Then there is the question of tariff It would be very easy for the hig United Staves automobile plants with their tremendous volume and huge capacity, to supply the whole Cana. dian requirement in their off<time The tariff of Canada is what should make it impossible for them to do this, When the Robb budget changed the customs duties on automobiles we expressed the view that it would not be an econumically sound propo- sition to continue to manufacture in Canada, but we had faith that mat- ters would be adjusted and we con. tinued to expand our plants on this expectation Meanwhile we have been manufacturing under a tariff which is the lowest degree of protec. tion afforded to the industry in any country where a serious attempt is being made to make cars, the rates of duty on the average low-priced car being as follows: France 59 per cent, Germany 33 per cent, Italy 49 per cent, Crechoslovakia 48 per cent, Even Free-Trade England has a gen: eral tariff of 33 1.3 per cent, (less preferential to Canada), while in Canada the general rate on small cars entering the country is 20 per cent, There are also some anomalies in the tariff on parts, The duty on scp- arvate items which it is necessary to import to manufacture a car in Can. ada, even when drawbacks are applied, often reaches a total greater than the duty imposed on a finished car. Manufacturing the car 1s not the only costly process in Canada, There is also selling, which meets geogra- phical and seasonal obstacles, Canada has no sunny south, and the popula- tion spread over three thousand miles is actually less than can be reached within the radius of a fivesgent ride in is obviously im import certain Car $0 bodies the New York area The "Made in Canada" Objective Nevertheless, we are trying to de- velop the Made-in-Canada ideal, and with Chevrolet motors: being made in Walkerville, axles and other items at our Mackinnon plant in St. Cathar- ines, nedgly all our bodies being made in Canada, and fenders whenever the quantity justifies it, the percentage of 1 Canadian car iy gradually climbing. in Canada! azar | t all] I'hese cons | pro- | the fen- | Can- |, in the | model would cost $30 to | EFFICIENCY { Part "§" There was a time when specialized | training was more in demand than at the present, Modern development de- mands it if we would be of value to ourselves or give efficient service to | our employers, Only a short survey of business and the application of ef ficient service in the interest of its ecess proves to us that to know oneself comes first in importance In knowing or studying ones-self, we learn our qualifications and our limitations, A knowledge of these things gives us the opportunity to apply ourselves in the manner best adapted for the realization of suit able returns The History of the Past and the facts of today emphasize the task whieh is before us in becoming accus- tomed in a short time to the enor mous changes in conditions, mous changes in development, pre gress in industry and the demands upon us bring with them burden for | the eyes which all too quickly they | must learn to bear, { cnore | AMAZON REBUILD 2 THE HOLY LAND | Women Working as Labor. | ers Anxious to Look Like Rough-Necks | Montreal -- How women, members an Adamless Eden, are pushing wheels of progress with their houlders in Palestine, and all ror th an ideal, was described by thi | sake of { Jazoh di | administrative committee of the Am | ican Zionist Federation, to the Mon { treal Hadassah in the Windsor Hotel. {Fv them come ashore | Jaffa," he said, "and kiss the soil with a great deal more earnestness than if they had been Kissing their sweet hearts," They genieft, 800 at had read Tolstoy and Tur but they could not make a glass of tea, nor thread a needle, nor accustom themselves right [away to rough work, But they were enthusiasts, striving for a great deal, and soon they learned how to take their place shoulder to shoulder with men as laborers, carrying hods, dig {king ditches and holes, wielding crow- 1hars and generally refusing to take advantage of the superior delicacy of their sex Having himselt run a farm near Jerusalem, Mr. de Haas spoke from wist-hand experience of labor con ditions there, He employed four men and had also to employ a girl. West- erner as he was, he did not like to see her working as a laborer, exertirig her slender one 'hundred pounds to carry rocks weighing two hundred pounds But when he tried to reason with her, she accused him of taunting her with the weakness of her sex, and he was only able to satisfy his sensi. bilities by employing her to tend seedlings, 'which hie persuaded her she could do much better than the men Referring again to the Amazonian colony, the speaker said: "They were bobbed hair, just as you have, but from a different motive, It was be- cause they wanted to look rough- necks, 'they bought shorts and wore high rubber boots and tried to do the hardest jobs imaginable, That demanded that they be regarded not as women at all" The speaker's message was that, just as women had been enfranchized by the Zionist organization long be- fore any other organization had en- tranchized them, they owed a debt of service to the movement, He could even visualize the possibilities of a woman leader, ruling the Jewish des- tinies the world over, "But such a woman must be inters ested in major problems," he warn- ed, "and not merely subordinate, hand-to-hand problems, as | am atraid you are at the present time." THO SERPENTS 70 HS CREDIT Slithery Sea Monsters No Novelty to Engineer T. S. Tutin Saint John, N.Bi=Plenty of sea: faring men are willing t vouch for wore or less distant personal experi ence with the sea serpent, but First Haas, of New York, of the) slithery form which remained in vi A Private Income of $100 a month for Life «so from age 85! IF IN GOOD 7 Just picture it. At 55, while still well and vigorous, to HEALTH come into a private income (over and --~$100 A above other fevenues), Juarantend for the rest of your life, of $100 a month, MONTH. You simply make yearly or half-yearly deposits of an agreed amount for a specified period, at the end of which xu begin toreceivea monthly income for life, That's only part of the story, If, meanwhile, through sickness or acei- dent you should become totally dis- abled, you cease paying premiums and receive $100 a month during such disability. At age 55, the regular in. come of $100 a month, unimpaired, comes into effect. DEATH Look how your family is protected. Should you die at any time before ~$§19,000 reaching 55, your family receives CASH, + $10,000, This is but one example of a variety of plans which the Sun Life of Canada has for every sge, condition, and amount, Fill in and for- ward this form (which involves you In no obligation) and exact figures suited to your individual need will be sent you, SUN LIFE ASSURANCE COMPANY OF CANADA HEAD OFFICE MONTREAL SUN LIFE ASSURANCE COMPANY OF CANADA, Montreal, Canada, Without obligation on my part please send full particulars of your $100-a-month-for-life plan as outlined in your advertisement in.. IF IN ILL HEALTH ~$100 A MONTH. IN CASE OF GPE lasses suo Name (Mr., Mrs, or Miss)... Address (Street). (City). a ----_. ---- for the same one hal put on an exhibition for Or perhaps the sea ser was running high Engineer 'I', 8, Tutin of the Dunaff [he thought, Head is one up, He has scen two, ! apparently nd on opposite sides of the world, | both ship | Settled back in hoard his | pent death | ship, with on a stogie, the Dunaff's engineer recently unburden-| Members of the ed himself to several frequenters peered anxiously out over the harb this port's waterfront they stepped plank to the dock, a chair a rate team up just ther little audience jwaters as down the "A monstrous head like that of a |B" horse, great black eyes, 1 fini spikes sticking out all down its glistening like a big cel in the su shine, That was his description the first reptile he encountered, y | ago on the Ramore lead. The | sailed out of Swansea, Tutin said, ar was off the coast of Ireland, A faint blue outline ot lan! LT on the horizon, rn-------- ENGLISHMAN TELLS i OFLIFEINNORTH he Ship du: fowr, ries { Surveyor Has Interesting swirled out of we chovpy sea | . . Life Among Eskimos | reared itself many feet above the | Someone shoulted, and the of . trained their glsses on the For Six Months Dis Three | face. | ficer | for a full five minutes, He was able | Toronto, Jan, 3,~The observa. {to describe the monster, Tutin said, | tion and reactions of a young Eng- because the Jong range glasses lie [lishman on the life of the Eskimos used made a distance of three miles | of Hudson Bay, following his first merely a stone's throw, The crew of | visit to Canada's northlands, were the ship were quite convinced, he |deseribed by Arthur Hewitt, now of declared, notwithstanding the diction- | Toronto, who recently returned to ary's definition of a sea serpent us the city after six months with a "either fictitions or probably based | survey party covering the north and on incomplete or deceptive views east of Hudson Bay, schools of porpoises, variou According to Mr, Howitt, the Es s or other large marine animals," | kimos are a nomadie people, con {atantly on the move and seldom in bands exceeding 80 persons, In comparison with the Indians, whom he considered a silent and morass type, he found the Eskimos happ) go-lucky and carefree, always smil the white ceta ly a coincidence, the engineer re marked, two sea captains who could verify the story were plying to Saint John this winter, One "was Captain Mathers of the San Gil, then first mate of the Ramore Head, and the other, Captain Finlay, of the Fanad|!ng& and ready to help 1iead, who had been master of the [MAN whenever possible Ramore A superstitious people, she Eski. p . " mo is awed and sometimes delight Ihe engineer's second experience | aq with strange things of the white was off Cape San Roque, South Am. man. Mr. Hewitt described how erica, before the war, when he and | oho nan acquired a portable gramo- the steward glimpsed what was ap- | phone from one of the survey par: parently a gigantic eel a half mile ey "mpg instrument had been in- away, The head and neck of this |yoived in a canoe upset. and all the creature rose slowly out of the water, records except one, broken It was went through various contortions and | tpyqed to an Eskimo tor about $200 slowly sank back, It appeared to he ot ; : PC lworth of furs. Instructions were about two feet in diameter, he said | given as to how it worked, and for the two davs that the party remain: ed with the tribe every member sat around the gramophone while the one record was played continuous- lv. An Eskimo, according to Mr, awit, will sit delighted for hours at a time with a watch held against his ear Not long afterwards, Tutin saw in an English magazine a photographed re- production of the log of warship, des- cribing an alleged sea serpent view ed approximately in the same loca- tion. The incident tended to disprove the contention that sea serpents rise out of the water just before they dig, When selecting an article, appear- ance seems to be the main item. Cost is a secondary consideration. Why not have the best appearance at the lowest cost? Satin Finish Hardwood Flooring is the solution, Oshawa Lumber COMPANY LIMITED 25 Ritson Rd. North Telephone 2821.2820 []