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TheTug.of- War "i DELAY 7 JAN INDUSTRY 2 gq Which Side 7, ) Vz / «¥ / Fa% : VW) Fired with unquenchable faith in Canada's destiny, the constructive elements of Z4 Canadian business life are slowly wo py N Py wm, \ WW yoda but surely gaining victory over the Zs : f > NNN Sey forces of Indecision, Inertia, Ineffi- {. a IPR, ' ' J ne ciency, Delay, False Rumor, Foolish Hoard- 7" ; NZ v' U0 i ing and Fear. | WISE SPENDING Na ) ¢z / 3 9/7 v/ With taut muscles and tightened belts Courage, Foresight, Good Advertising, Competent Manage- ment, Honest Values, Wise Spending and Faith have taken an unyielding grip on the tug-of-war rope. Every ounce of energy is summoned to the contest. This is a struggle in which no Canadian is neutral. AY J Ie olfects the welfare of everyone. Which side are YOU on? , { «y / NOW--AII Together for "Better Business!" The daily newspapers of Canada believe in the future of this country. No substitute has yet been devised to take the place of good newspaper advertising. . Experiments may be made in devious channels, but they lack the sales effectiveness that the daily newspaper always has delivered, and is delivering to advertisers to-day. (This advertisement is sponsored by the Canadian Daily Newspapers Association)