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THE OSHAWA DAILY TIMES, WEDNESDAY, APRIL 8, 1931 "IMMEDIATE SALES IMPRESSIONS ARE CREATED BY DAILY NEWSPAPERS Response from daily newspaper advertising is assured, Business executives know that daily newspaper ad- vertising moves fo action vast groups of people quickly. Buying Follows Close Upon Reading Present day business conditions demand keen discrimination in the selection of advertising media. All other considera- tions are subordinated to that of---RESULTS. Immediate sales are the goal. Every dollar must do a real selling job. To-day, more than ever, manufacturers and retailers insist on direct cash returns from their advertising investment. The daily newspaper stands out as the medium which best meets cash-register requirements. Daily newspaper advertising spurs, to immediate action. It influences men and women to buy now the prodicts advertised. Manufacturers _ and retailers are analyzing their ade yertising investment more thoroughly to-day than ever before, They are insistent that their ad+ vertising must se//--and they know 'that the daily newspaper is the one sure me dium for that