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Nake Ea OUR DESTINATION IS 1 PROSPERITY STRE ALL CANADA, and the rest of the world rather than to gain by the hysteria of Spec- for that matter, has been detouring ulation. away from PROSPERITY STREET. We've come to realize that Over-production often meant hurried production . . . the We've been groping down dar k and un- slighting of quality to produce volume . . . .- charted lanes. . . Over-production, Cheap to hide cheapness under the veil of Low Money, Heedless Speculation and Easy Credit . . . these are the by-ways we have Price. : 'y . . But we've changed our tempo to producen been traversing in our riotous ramblings . hl that led us-to.a blind alloy of Depression quality rather than volume and that in itself means more substantial value to the con- : f 1 -adj i The great trouble was an excess of Cheap sumer and fortunately the re-adjustment is attended by lower cost on better grade com- Money, making it easy for everyone to run modities. into debt. A wild stock market was an- other consequence and Over-production an- For the past six months merchants have other. been selling more than they have been buy- ing and the country has been consuming But great forces are now at work generating more than manufacturers have been pro- this return to Prosperity. We're getting ducing. A situation of this sort leads inevit- used to doing without Cheap Money . . . ably to a spurt in business with the ensuing we're adjusting ourselves to rely on savings, result of Prosperity to wage-earners as well both in what we buy and in what we invest, as retailers and manufacturers. Surely 1931 is fraught with promise and beckons us all to turn the corner into PROSPERITY STREET This page is contributed to the undoubted upward move ment that is already noticeable, by The Of! Aaily Times » ---- = » ith - aE i > . > ; . TITRE Nann-------- _ a. ET. En --,, "MAb ture Service, the, & ¥ 3a % PTE LE 4 SS aS aa cl